3,061 research outputs found
Kitchen, John-Ranch P.1
No full text7629 The John Kitchen ranch on the upper Paria River. He was killed by horse thieves. Photo by: Philip W. Tompkins. Gift of: Charles Kelly. Used in Utah Historical Quarterly, Jan. 1961
Advertising Self-Regulation - Clearance Processes, Effectiveness and Future Research Agenda
No full textThis paper assesses the progress made in international research in advertising self-regulation (ASR) since 1980. We analyse and critique the academic progress made in relation to the ASR clearance processes, focusing specifically upon advertising clearance procedures, the influential factors of advertising clearance activities, and their effectiveness (including complaint handling), evaluating the extent to which issues raised have been adequately addressed and what areas remain underexplored. We then offer a new agenda for ASR research
Managerial and organizational perspectives on online-offline integration within integrated marketing communication. Toward a holistic conceptual framework
No full textThe digital revolution has transformed the communication landscape into a hybrid online-offline environment. Although increasing complexity does pose new challenges for practitioners and scholars, the literature also lacks theoretical and empirical analysis of managerial and organizational issues regarding online and offline integration within integrated marketing communication (IMC). This study aims to provide an initial contribution to this field from a business perspective. First, we provide a definition and empirical analysis of the key managerial and organizational issues and approaches adopted by senior managers to tackle the challenge of online and offline integration. Second, we propose a conceptual framework that offers a holistic view of implementation modalities of offline and online integration, as well as the achievable outcomes and barriers to such implementation
Corporate Community Relations: What's the matter with Lombard industrial districts in Italy?
No full textObituary: Philip J. Davis
No full textWith deep sorrow, we announce the passing of Philip J. Davis on March 14, 2018, at the age of 95. Phil was one of the founding fathers of SIAM and a prolificcontributor to SIAM News; he was an innovative mathematician, an inspiring teacher, an entertaining and wide-ranging author, and a profound thinker on the nature and significance of mathematics
The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context
No full textIntegrating corporate social responsibility into brand positioning strategies has become a key concept for the brand marketing of many companies. There is a wealth of studies focusing on the effects of CSR for large international brands and companies operating in business-to-consumer markets. However, there is only limited empirical evidence about the relevance of CSR for sales and branding strategies of small and medium-sized enterprises (SMEs) in a business-to-distributor (B2D) context. Using a qualitative research design based on an exploratory case study approach, this paper therefore explores how CSR can be incorporated into the brand marketing strategy of a SME in the B2D sector and how CSR is evaluated in terms of brand perceptions and purchase intentions of business partners (n = 25). The findings suggest that although industrial buyers attribute a certain importance to CSR, product design and perceived product quality are nevertheless the main purchase reasons. The paper concludes with discussing practical and theoretical implications
Marketing public relations
No full text[Extract] Case study: The Demise of the Pan-pharmaceutical
In mid-2003, the suspension, on the grounds of having uncovered evidence of serious product safety and quality breaches (TGA, 2003), of the manufacturing licence of Australasia's largest manufacturer of herbal, vitamin, and nutritional supplements resulted in a series of product recalls: some 1,800 products were withdrawn in Australia and 11500 in New Zealand, making this by far the largest product recall in Australasian history. The company Pan-Pharmaceuticals1 manufactured not only its own product range, but also contract-manufactured products for a large number of companies under a range of brand names. The bulk of the affected company's activities were based in the Australian market, with the organization supplying 40 per cent of the Australian complementary medicines market, however, 15 per cent of its total sales were in the New Zealand market and smaller quantities of Pan-manufactured stock were available in some 40 countries. The impact of the withdrawal was therefore felt in countries as diverse as Vietnam, the UK, and Canada. The unprecedented scale of the withdrawal across so many brands had the potential for contamination of the reputations not only of the companies whose products were produced by Pan, but also companies who did not use Pan in any way, and impacted on the complementary and alternative medicines category as a whole
Advertising
No full text[Extract] New Zealand is one of only two countries that permit the advertising of prescription drugs direct to consumers (DTC). While it is an extremely controversial activity, DTC campaigns offer the opportunity to examine the role of advertising in fully integrated
communications campaigns. Xenical, a prescription-only weight reduction product used only for severe obesity, is marketed by Hoffman La Roche Ltd internationally. In New Zealand, the company is represented by Roche Products (NZ) Ltd. Xenical has a high level of product differentiation from competitive weight reduction products. The challenge for Roche Products in New Zealand was to develop a DTC promotional campaign for Xenical within the complex and restrictive provisions of the New Zealand legal and regulatory system. Several possible themes were pre-tested and the theme that scored highest in terms of likeability and matching consumer needs was developed into an integrated campaign with the following central theme
Marketing public relations
No full text[Extract] Case study: The Demise of the Pan-pharmaceutical
In mid-2003, the suspension, on the grounds of having uncovered evidence of serious product safety and quality breaches (TGA, 2003), of the manufacturing licence of Australasia's largest manufacturer of herbal, vitamin, and nutritional supplements resulted in a series of product recalls: some 1,800 products were withdrawn in Australia and 11500 in New Zealand, making this by far the largest product recall in Australasian history. The company Pan-Pharmaceuticals1 manufactured not only its own product range, but also contract-manufactured products for a large number of companies under a range of brand names. The bulk of the affected company's activities were based in the Australian market, with the organization supplying 40 per cent of the Australian complementary medicines market, however, 15 per cent of its total sales were in the New Zealand market and smaller quantities of Pan-manufactured stock were available in some 40 countries. The impact of the withdrawal was therefore felt in countries as diverse as Vietnam, the UK, and Canada. The unprecedented scale of the withdrawal across so many brands had the potential for contamination of the reputations not only of the companies whose products were produced by Pan, but also companies who did not use Pan in any way, and impacted on the complementary and alternative medicines category as a whole
Advertising
No full text[Extract] New Zealand is one of only two countries that permit the advertising of prescription drugs direct to consumers (DTC). While it is an extremely controversial activity, DTC campaigns offer the opportunity to examine the role of advertising in fully integrated
communications campaigns. Xenical, a prescription-only weight reduction product used only for severe obesity, is marketed by Hoffman La Roche Ltd internationally. In New Zealand, the company is represented by Roche Products (NZ) Ltd. Xenical has a high level of product differentiation from competitive weight reduction products. The challenge for Roche Products in New Zealand was to develop a DTC promotional campaign for Xenical within the complex and restrictive provisions of the New Zealand legal and regulatory system. Several possible themes were pre-tested and the theme that scored highest in terms of likeability and matching consumer needs was developed into an integrated campaign with the following central theme
- …
