218 research outputs found
Strategi Manajemen Hotel Hermes Palace dan Kyriad Muraya Hotel Aceh dalam Melaksanakan Fungsi Public Relations
No full textJumlah hotel di Banda Aceh terus mengalami peningkatan, namun keberadaan divisi public relations masih jarang ditemukan. Aktivitas public relations dibutuhkan untuk mempertahankan dan meningkatkan okupansi. Hotel Hermes Palace merupakan hotel pertama serta satu-satunya hotel bintang 5 di Banda Aceh yang belum memiliki divisi public relations, adapun hotel Kyriad Muraya adalah hotel pertama serta satu-satunya hotel bintang 4 yang telah memiliki divisi public relations. Penelitian yang menggunakan metode deskriptif analisis ini bertujuan untuk mengetahui strategi pelaksanaan fungsi public relations yang dijalankan oleh hotel Hermes dan Kyriad. Strategi fungsi public relations yang dilakukan oleh hotel Hermes adalah dengan melaksanakan outing karyawan, pemberian penghargaan untuk karyawan terbaik, customer gathering, media gathering, promosi royal wedding, hingga mengadakan corporate social responsibility dan charity. Strategi fungsi public relations yang dilakukan oleh hotel Kyriad adalah dengan mengadakan general staff meeting, kajian bulanan internal, media gathering, memaksimalkan promosi melalui media sosial, mengadakan corporate social responsibility serta menekankan keramahan kepada customer dalam segala aktivitas hotel. Strategi fungsi public relations yang dijalankan di masing-masing hotel dilakukan dengan tahap riset, action, communication, dan evaluations. Kelebihan dari pelaksanaan fungsi public relations hotel Hermes ialah pelaksana fungsi public relations memiliki akses langsung kepada general manager, namun kekurangannya terjadi double job dan miskomunikasi. Kelebihan dari pelaksanaan fungsi public relations hotel Kyriad ialah memiliki akses langsung kepada general manager dan media sehingga timbul profesionalitas, namun kekurangannya ialah baru terdapat public relations secara personal, belum terbentuk struktur public relations secara organisasi. Hasil dari pelaksanaan fungsi PR di masing-masing kedua hotel menunjukkan bahwa okupansi atau tingkat hunian hotel meningkat.194 HalamanTesis Magiste
Komunikasi Instruksional Guru Privat dalam Pembelajaran Alquran pada Anak Usia Dini di Al Qur’an Learning Islamic and Foundation Iqra Medan
No full textThe objective of the research was to analyze the process of instructional communication
of private teachers in teaching the Koran to minors in the Alqur’an Learning Islamic and
Foundation, Medan, the instructional communication strategy and its inhibiting factors.
The research used descriptive qualitative method. The research subjects were 6 (six)
teachers, 1 (one )Alif Iqra management, 2 (two) students’parents. The data were gathered
by conducting in-depth interviews and documentary study. The result of the research
showed that the teachers had applied the process of intructional communication well with
either offline or online systems such as the specification of content and purpose,
interpreting initial behavior, promulgating instructional strategy, organizing intructional
units, and feedback. Meanwhile, the teachers did intructional strategy by using fun
learning strategy such as the methods of playing, singing, telling stories, and
demosctrating. Some obstcles were the children’s chaning mood and environment. The
teachers made attemps to avoid the obstacles by instilling their students’ learning interest
with enjoyable activitives. However, unfavorable environment can influence the students’
success in learning: therefore, the parents should contribute to the creation of good
environtment so that favorable learning condution can be achived.Penelitian ini bertujuan untuk menganalisis proses komunikasi intruksional guru
privat dalam pembelajaran Alqur‟an pada anak usia dini di Alqur‟an Learning
Islamic and Foundation Iqra Medan, menganalisis strategi komunikasi
intruksional dan faktor penghambat komunikasi intruksional guru privat Alqur‟an
pada anak usia dini di Alif Iqra Medan. Penelitian ini menggunakan metode
penelitian deskriptif dengan pendekatan kualitatif. Subyek penelitian ini adalah 6
(enam) pengajar, 1 ( Satu ) manajemen Alif Iqra dan 2 ( dua ) wali murid Alif Iqra
Medan. Teknik pengumpulan data menggunakan wawancara mendalam dan studi
dokumen. Hasil Penelitian menunjukkan bahwa Guru Alif Iqra Medan telah
menerapkan proses komunikasi intruksional baik dengan offline system dan online
system seperti spesifikasi isi dan tujuan, penaksiran prilaku mula, penetapan
strategi intruksional, organisasi satuan-satuan intruksional dan umpan balik.
Sedangkan strategi intruksional yang dilakukan guru Alif Iqra Medan ialah
menggunakan strategi fun learning yaitu dengan metode bermain, bernyanyi,
berdongeng dan demonstrasi. Hambatan yang ditemui guru adalah faktor mood
anak yang berubah-ubah dan lingkungan. Upaya yang dilakukan guru Alif Iqra
Medan agar hambatan ini tidak terjadi ialah menanamkan minat belajar anak
dengan kegiatan yang menyenangkan. Sedangkan lingkungan yang kurang
mendukung dapat mempengaruhi faktor keberhasilan belajar sehingga orang tua
murid dapat berkontribusi menciptakan lingkungan yang baik agar pembelajaran
tercapai sesuai harapan.251 HalamanTesis Magiste
Strategi Komunikasi Pengajar “Bimbingan Konsultasi Belajar Nurul Fikri Medan” Dalam Meningkatkan Prestasi Belajar Peserta Didik
No full textCommunication strategy is one of the important components in the teaching-learning
process. Teachers should have the capacity to communicate well in teaching in order
to increase their students' learning performance. The objective of the research was to
find out the communication strategy of the teachers at Bimbingan Konsultasi Belajar
Nurul Fikri, Medan, in guiding Grade 12 students of Senior High School to get good
performance, some enabling and inhibiting factors in their process of
communication, and the implementation of the forms of their communication strategy
in increasing their students' learning performance. The research used qualitative
method with case study design. The respondents were 7 teachers and 5 triangulation
informants. The result of the research showed that the BKB Nurul Fikri implemented
the stages of of communication strategy analysis on needs, design, development,
implementation, and evaluation in the learning-teaching process. The enabling
factors such as psychological factor and the people and inhibiting factors such as
fatigue, school, and students at BKB Nurul Fikri, and learning disturbances such as
noise and difficulty in understanding the lesson during the learning process. It is
recommended that the teachers use the strategies of lecture, moderator, coordinator,
and innovation as well as the six strategies and learning guidance.Strategi komunikasi merupakan salah satu komponen terpenting dalam proses belajar
mengajar. Pengajar harus memiliki kemampuan berkomunikasi agar dapat
memaparkan materi dengan baik kepada peserta didik sehingga dapat mengarahkan
peserta didik untuk dapat meningkatkan prestasi belajar. Maka itu, penelitian ini
bertujuan untuk mengetahui strategi komunikasi yang dilakukan pengajar Bimbingan
Konsultasi Belajar Nurul Fikri Medan dalam mengarahkan peserta didik kelas 12
SMA mendapatkan prestasi belajar, mengetahui faktor-faktor pendukung dan
penghambat proses komunikasi pengajar dengan peserta didik kelas 12 SMA dalam
meningkatkan prestasi belajar, dan implementasi bentuk-bentuk strategi komunikasi
pengajar “Bimbingan Konsultasi Belajar Nurul Fikri Medan” dalam meningkatkan
prestasi belajar peserta didik. Penelitian ini menggunakan metode penelitian kualitatif
dengan pendekatan studi kasus. Subjek penelitian adalah 7 orang pengajar dan 5
orang informan triangulasi. Dari hasil penelitian yang dilakukan peneliti
menemukanBimbingan Konsultasi Belajar Nurul Fikri Medan telah menerapkan
tahap-tahap strategi komunikasi seperti analisis kebutuhan, desain, pengembangan,
implementasi dan evaluasi dalam proses belajar mengajar. Berbagai macam faktor
pendukung seperti faktor psikologis dan masyarakat dan faktor penghambat seperti
faktor kelelahan, faktor sekolah yang dialami oleh pengajar dan peserta didik
Bimbingan Konsultasi Belajar Nurul Fikri Medan serta gangguan-gangguan belajar
seperti keributan dan susahnya mengerti pelajaran yang terjadi selama proses belajar
mengajar. Pengajar Bimbingan Konsultasi Belajar Nurul Fikri Medan juga
melakukan implementasi bentuk strategi komunikasi seperti strategi ceramah,
moderator, koordinator dan inovasi serta ke enam strategi bimbingan belajar.224 HalamanTesis Magiste
Model Komunikasi Antarpribadi Guru dalam Mengembangkan Kemandirian Siswa Tunarungu di Sekolah Luar Biasa Negeri Pembina Aceh Tamiang
Get PDFThis research aims to analyze how the teacher's interpersonal communication model develops self relliance for junior high school deaf students at the Pembina Aceh Tamiang State Special School.Not only that, what communication barriers occur and efforts to overcome these communication barriers.Researchers use the interpersonal communication model and symbolic interaction theory from George Herbert Mead. This research uses descriptive research methods with a qualitative approach, with research subjects consisting of 4 middle school level teachers who are deaf. This research uses descriptive research methods with a qualitative approach, with research subjects consisting of 4 middle school level teachers who are deaf.Data collection techniques were semi-structured interviews, passive participant observation, and documentation. Data analysis uses Miles, Huberman and Saldana theoretical techniques, namely data collection, data condensation, data presentation, and conclusion drawing/verification. The data validity technique that researchers use is source triangulation.
The research results show that the teacher's interpersonal communication model in developing student self relliance at SLB Negeri Pembina Aceh Taming uses non-verbal and verbal communication. In this case, the most frequently used form of communication is sign language.or non-verbal communication due to students' limitations in hearing, making teachers and deaf students when interacting predominantly using non-verbal communication.The effectiveness of teachers' interpersonal communication with deaf students can be seen through 4 aspects: openness, empathy, supportiveness and positiveness. There are 4 inhibiting factors in teachers' interpersonal communication with deaf students in increasing their attitude of self relliance, namely: physical noise, physiological noise, psychological noise and semantic noise.221 HalamanTesis Magiste
Strategi Komunikasi Dinas Kebudayaan dan Pariwisata dalam Pemulihan Destinasi Wisata melalui Media Sosial di Provinsi Aceh
No full textThis research aims to analyze the communication strategies of the Cultural Affairs and Tourism Agency of Aceh Province in Revitalizing Tourist destinations and the utilization of social media. The research employs a post-positivist paradigm with an interpretive approach. Data are collected through in-depth interviews, direct observations, and documentation. Research informants are determined using purposive sampling which is based on their field of work and social media management. The main informants are from the field of Destination Development, Program Subdivision, Information and Public Relations, and social media administration of Cultural Affairs and Tourism Agency in Aceh. The result indicates that the communication strategy conducted by the Cultural Affairs and Tourism Agency of Aceh in revitalizing tourist destinations during the pandemic namely by dividing the categories of internal and external audiences. The selection of either online or conventional media is based on the consideration of access(bility and effectiveness. To create unique tourism content which is different from other tourism content available, creative ideas, modifications, and content localization are created. The content planning includes monthly time and control management, formulation of working terms of reference, and resource minimization. The target benefits are the increase in visitation and revenue obtained from the tourists' visitations to Aceh. Social media utilization as the main communication media in revitalizing tourist destinations in Aceh namely l nstagram, YouTube, Facebook, and Twitter as well as two official accounts namely DisbudparAceh and Acehtourismtravel. Media social is utilized in accordance with the potential market segmentation and its strengths. lnstagram contains high-quality pictures and short videos with captions, hashtags, and mentions as well as all features available to make a content modification. YouTube is used as promotional gallery with CHSE educational video content, promotion of destination, and events. Facebook with new content specification, destination information and publication contains pictures and additional information. Twitter is dominated by texts and links to news and tourist destination information with the features of hashtags, mention and short-length additional videos. The method of soft-selling in social media content aims to recall netizens' memory of Aceh branding as tourist destination choice after222 HalamanTesis Magiste
Komunikasi Instruksional Guru Privat dalam Pembelajaran Alquran pada Anak Usia Dini di Al Qur’an Learning Islamic and Foundation Iqra Medan
No full textThe objective of the research was to analyze the process of instructional communication
of private teachers in teaching the Koran to minors in the Alqur’an Learning Islamic and
Foundation, Medan, the instructional communication strategy and its inhibiting factors.
The research used descriptive qualitative method. The research subjects were 6 (six)
teachers, 1 (one )Alif Iqra management, 2 (two) students’parents. The data were gathered
by conducting in-depth interviews and documentary study. The result of the research
showed that the teachers had applied the process of intructional communication well with
either offline or online systems such as the specification of content and purpose,
interpreting initial behavior, promulgating instructional strategy, organizing intructional
units, and feedback. Meanwhile, the teachers did intructional strategy by using fun
learning strategy such as the methods of playing, singing, telling stories, and
demosctrating. Some obstcles were the children’s chaning mood and environment. The
teachers made attemps to avoid the obstacles by instilling their students’ learning interest
with enjoyable activitives. However, unfavorable environment can influence the students’
success in learning: therefore, the parents should contribute to the creation of good
environtment so that favorable learning condution can be achived.Penelitian ini bertujuan untuk menganalisis proses komunikasi intruksional guru
privat dalam pembelajaran Alqur‟an pada anak usia dini di Alqur‟an Learning
Islamic and Foundation Iqra Medan, menganalisis strategi komunikasi
intruksional dan faktor penghambat komunikasi intruksional guru privat Alqur‟an
pada anak usia dini di Alif Iqra Medan. Penelitian ini menggunakan metode
penelitian deskriptif dengan pendekatan kualitatif. Subyek penelitian ini adalah 6
(enam) pengajar, 1 ( Satu ) manajemen Alif Iqra dan 2 ( dua ) wali murid Alif Iqra
Medan. Teknik pengumpulan data menggunakan wawancara mendalam dan studi
dokumen. Hasil Penelitian menunjukkan bahwa Guru Alif Iqra Medan telah
menerapkan proses komunikasi intruksional baik dengan offline system dan online
system seperti spesifikasi isi dan tujuan, penaksiran prilaku mula, penetapan
strategi intruksional, organisasi satuan-satuan intruksional dan umpan balik.
Sedangkan strategi intruksional yang dilakukan guru Alif Iqra Medan ialah
menggunakan strategi fun learning yaitu dengan metode bermain, bernyanyi,
berdongeng dan demonstrasi. Hambatan yang ditemui guru adalah faktor mood
anak yang berubah-ubah dan lingkungan. Upaya yang dilakukan guru Alif Iqra
Medan agar hambatan ini tidak terjadi ialah menanamkan minat belajar anak
dengan kegiatan yang menyenangkan. Sedangkan lingkungan yang kurang
mendukung dapat mempengaruhi faktor keberhasilan belajar sehingga orang tua
murid dapat berkontribusi menciptakan lingkungan yang baik agar pembelajaran
tercapai sesuai harapan.251 HalamanTesis Magiste
Pengaruh Komunikasi Pemasaran melalui Instagram Perguruan Islam Al Amjad Medan terhadap Persepsi dan Preferensi Pendidikan Orangtua Siswa
Get PDFThe aim of this research is to analyze the influence of Al Amjad Islamic College marketing communications via Instagram on the education perceptions of students' parents; to analyze the influence of Al Amjad Islamic College marketing communications via Instagram on the educational preferences of students' parents; and to analyze the influence of Al Amjad Islamic College marketing communications via Instagram on the perceptions and educational preferences of students' parents. This research uses a quantitative approach with a correlation method. The research data collection technique used a questionnaire and the sampling technique used stratified random sampling with 325 samples from a population of 1748 students at the Al Amjad Islamic College in Medan. The research results show that the marketing communication variable, the advertising dimension, obtained a value of 88%. The perception variable, the facility dimension, obtained a value of 87.1%. The preference variable, peer dimension, obtained a value of 87.7%. The research results show that the hypothesis H0 is rejected and Ha is accepted that there is an influence of marketing communication via Instagram on perceptions at the Al Amjad Islamic College with a large influence of 35.7%. This means that the two variables have a significant relationship in the medium category. The research results show that the hypothesis H0 is rejected and Ha is accepted that there is an influence of marketing communication via Instagram on preferences at the Al Amjad Islamic College with a large influence of 37%. This means that both variables have a significant relationship with the strong category. The results of simultaneous calculations show that the hypothesis H0 is rejected and Ha is accepted so that marketing communication simultaneously has a significant effect on educational perceptions and preferences.138 HalamanTesis Magiste
Model Komunikasi Antarpribadi Guru dalam Mengembangkan Kemandirian Siswa Tunarungu di Sekolah Luar Biasa Negeri Pembina Aceh Tamiang
Get PDFThis research aims to analyze how the teacher's interpersonal communication model develops self relliance for junior high school deaf students at the Pembina Aceh Tamiang State Special School.Not only that, what communication barriers occur and efforts to overcome these communication barriers.Researchers use the interpersonal communication model and symbolic interaction theory from George Herbert Mead. This research uses descriptive research methods with a qualitative approach, with research subjects consisting of 4 middle school level teachers who are deaf. This research uses descriptive research methods with a qualitative approach, with research subjects consisting of 4 middle school level teachers who are deaf.Data collection techniques were semi-structured interviews, passive participant observation, and documentation. Data analysis uses Miles, Huberman and Saldana theoretical techniques, namely data collection, data condensation, data presentation, and conclusion drawing/verification. The data validity technique that researchers use is source triangulation.
The research results show that the teacher's interpersonal communication model in developing student self relliance at SLB Negeri Pembina Aceh Taming uses non-verbal and verbal communication. In this case, the most frequently used form of communication is sign language.or non-verbal communication due to students' limitations in hearing, making teachers and deaf students when interacting predominantly using non-verbal communication.The effectiveness of teachers' interpersonal communication with deaf students can be seen through 4 aspects: openness, empathy, supportiveness and positiveness. There are 4 inhibiting factors in teachers' interpersonal communication with deaf students in increasing their attitude of self relliance, namely: physical noise, physiological noise, psychological noise and semantic noise.221 HalamanTesis Magiste
- …
