82 research outputs found
ФОРМУВАННЯ ІМІДЖУ ПІДПРИЄМСТВ ГОТЕЛЬНО-РЕСТОРАННОГО БІЗНЕСУ УКРАЇНИ В УМОВАХ ВІЙНИ ТА ЦИФРОВОЇ ТРАНСФОРМАЦІЇ
No full textThe purpose of the article is to study the process of forming a positive image of hotel and restaurant business in Ukraine enterprises under the conditions of war and digital transformation. The research focuses on identifying modern trends in theUkraine’ hospitality industry, assessing the impact of digital technologies on consumer perception of brands, and defining effective tools of digital marketing that contribute to strengthening competitiveness and customer loyalty. The methodological basis of the study is grounded in the use of systemic and comparative analysis, generalization of scientific sources, and content analysis of online platforms and social networks to evaluate the reputational impact of digital communications. This approach allows for the comprehensive identification of patterns and mechanisms that determine the formation of a company’s image in the digital environment. Research shows that the image of hotel and restaurant businesses in the digital age is shaped by several key factors, including the quality and consistency of online content, responsiveness to customer inquiries, activity on social media platforms, effective reputation management, the degree of personalization in customer service, and the implementation of innovative digital technologies. The findings confirm that digital presence is not only a marketing tool but also a critical component of consumer trust and brand reputation. The scientific novelty of the research lies in substantiating the conceptual model of image formation for hotel and restaurant enterprises in the context of war and digital transformation. The study integrates traditional marketing principles with modern digital communication strategies, offering a structured approach to managing an enterprise’s image in a competitive online environment. The practical significance of the study is that its results can be used by managers and marketers of hotel and restaurant enterprises to develop and implement effective digital communication strategies, improve online branding, enhance customer engagement, and strengthen brand loyalty. The proposed recommendations can help enterprises adapt to dynamic changes in the digital economy, improve their reputation management systems, and ensure sustainable competitiveness in the hospitality market in the context of war.Метою статті є дослідження процесу формування позитивного іміджу підприємств готельно-ресторанного бізнесу України в умовах війни та цифрової трансформації. У роботі досліджено сучасні тенденції розвитку індустрії гостинності, вплив цифрових технологій на сприйняття бренду споживачами та визначено найбільш ефективні інструменти цифрового маркетингу, що сприяють підвищенню конкурентоспроможності підприємств. Методична основа дослідження ґрунтується на використанні методів системного та порівняльного аналізу, узагальнення наукових джерел, а також контент-аналізу онлайн-платформ і соціальних мереж для оцінювання репутаційного впливу цифрових комунікацій. У результаті дослідження визначено ключові чинники, що формують імідж підприємств готельно-ресторанного бізнесу в цифровому середовищі: якість онлайн-контенту, швидкість реагування на клієнтські запити, активність у соціальних мережах, репутаційний менеджмент, персоналізація сервісу та впровадження інноваційних технологій. Доведено, що цифрова присутність бренду є не лише інструментом просування, а й основним чинником формування довіри споживачів. Практична значимість дослідження полягає у можливості використання його результатів для розроблення стратегій цифрової комунікації, удосконалення онлайн-брендингу та підвищення рівня лояльності клієнтів, що сприятиме зміцненню конкурентних позицій підприємств в умовах війни у сучасній цифровій економіці
Влияние воспалительных заболеваний полости рта на местный противовирусный иммунитет
No full textАннотация выпускной квалификационной работы на тему "Влияние воспалительных заболеваний полости рта на местный противовирусный иммунитет" студентки 5 курса Санкт-Петербургского государственного университета 524 группы Николаевой Валерии Андреевны. В данной работе проводилось исследование взаимосвязи между наличием заболеваний пародонта и их влиянием на активность местного противовирусного иммунитета слизистой оболочки полости рта, а также на взаимосвязь наличия вирусной герпетической инфекции и ее воздействие на возникновение и протекание заболеваний пародонта.В работе освещены теоретические аспекты данной проблемы, а также описаны результаты и методы проведенных исследований по данной проблеме. Работа состоит из 4 глав.Первая глава включает в себя введение, обоснование актуальности проблемы и объяснение практической значимости.Вторая глава представлена обширным литературным обзором, в котором освещены основные аспекты теоретической информации по данной теме.Третья глава это описание методов исследования, которая включает в себя клиническую и лабораторную части. Четвертая глава содержит заключение и выводы. В целом, в работе доказана взаимосвязь между влиянием вирусной герпетической инфекции на местный противовирусный иммунитет, а также на утяжеление протекания заболеваний пародонта. В работе использованы 7 рисунков, 8 таблиц. Автор ВКР: Николаева Валерия Андреевна, студентка СПбГУ, Факультета Стоматологии и медицинских технологий, 5 курс 524 группаAbstract of final qualifying work on the theme "Influence of inflammatory diseases of the oral cavity on local antiviral immunity" from Nikolaeva Valeriia Andreevna, student of St. Petersburg State University 5 course 524 group. In this study, the relationship between the presence of periodontal diseases and their effect on the activity of local antiviral immunity of the oral mucosa, as well as the relationship between the presence of viral herpes infection and its effect on the onset and course of periodontal diseases was carried out. The paper reviews theoretical aspects of this problem, and Also, the results and methods of the conducted studies on this problem are described. The work consists of 4 chapters. The first chapter includes an introduction, a substantiation of the urgency of the problem and an explanation of practical significance. The second chapter is presented in an extensive literature review that highlights the main aspects of theoretical information on this topic. The third chapter is a description of research methods that includes clinical and laboratory parts. The fourth chapter contains a conclusion and conclusions. In general, the work proves the relationship between the influence of viral herpes infection on local antiviral immunity, as well as on weighting the course of periodontal diseases. Author used 7 figures, 8 tables. WRC author: Valeria Nikolaeva, student of St. Petersburg State University, Faculty of Dentistry and Medical Technologies, 5 year 524 group
Вопросы кибербезопасности в американо-китайском взаимодействии
No full textСардарова Валерия Анатольевна Направление «Международные отношения» Аннотация К выпускной квалификационной работе по теме: «Вопросы кибербезопасности в американо-китайском взаимодействии» Выпускная квалификационная работа представляет собой исследование, посвященное вопросу кибербезопасности в американо-китайском взаимодействии. Необходимо обратить внимание на американский и китайский подходы к формированию политики в области кибербезопасности, существующие противоречия и линии сотрудничества, ведь их взаимодействие в вопросах кибербезопасности и стабильность формирующейся ими системы взаимоотношений имеют глобальное значение. Целью работы обозначено определение содержания противоречий и выявление потенциала сотрудничества американо-китайских отношений в сфере кибербезопасности, для реализации которой автор рассмотрел различные подходы экспертных групп к определению кибербезопасности, так как отсутствие у Пекина и Вашингтона единого взгляда на формирование международных норм регулирования киберпространства является одним из ключевых факторов, влияющих на ход развития отношений в данной области, раскрыл институциональный аспект обеспечения кибербезопасности в США и КНР, отметив продолжающееся формирование институтов и поиск лучших специалистов, выявил особенности нормативно-правовых баз, регулирующих деятельность в киберпространстве США и КНР, определил имеющиеся проблемы американо-китайских отношений в киберпространстве, выявил существующие линии сотрудничества, определив возможный потенциал их развития, так как несмотря на сложность принятия совместных решений для США и КНР, страны все же идут на контакт и проводят встречи различных уровней, подписывают совместные соглашения, осознавая важность такой общей сферы, как киберпространство и признавая наличие общих угроз, среди которых терроризм, против которого необходимо сотрудничество и координация совместной деятельности. Автор делает вывод, что сложившееся взаимное недоверие в киберпространстве негативно влияет на двусторонние отношения в целом, однако синергия в установлении норм способна ослабить напряжения между ними. Кроме того, сотрудничество США и КНР в решении данного вопроса может стать основополагающим шагом в содействии многосторонним международным усилиям, направленным на обеспечение безопасного мирового киберпространства.Sardarova Valeriia School of International Relations Abstract of The graduate qualification work “Cybersecurity in the US-China Interaction” The graduate qualification work is a dedicated to the cybersecurity in the US-China interaction. It is necessary to pay attention to the American and Chinese approaches to the cybersecurity policy formation, to the existing contradictions and the lines of cooperation, because the US-China interaction in the issues of cybersecurity and the stability of the their system have global significance. The aim of the work is to identify the content of contradictions and to identify the potential for cooperation between the USA and China in the field of cybersecurity. The author considered the various approaches of expert groups to the definition of cybersecurity, since the lack of a unified view of Beijing and Washington on the formation of international norms for the regulation of cyberspace is one of the key factors that influence the course of development of relations in this field. The author revealed the institutional aspect of providing cybersecurity, noted the continuing formation of institutions and the search for the best specialists. The author revealed peculiarities of the regulatory and legal bases governing the activities in the cyberspace of the United States and China. Besides, the author identified the existing problems of US-China relations in cyberspace, identified existing cooperation lines, determined the potential for their development, since despite the complexity of making joint decisions for the United States and China, the countries still go on contact and hold meetings of various levels, sign joint agreements. The US and China are aware of the importance of such a common area as cyberspace and recognize the existence of common threats, including terrorism, against which cooperation and coordination of joint activities are needed. The author concludes that the current Sino-American mutual distrust in cyberspace negatively affects bilateral relations as a whole, but the synergy in setting norms can ease the tensions between them. In addition, the cooperation of the US and China in resolving this issue can be a fundamental step in promoting multilateral international efforts aimed to ensure a secure world cyberspace
Corrigendum: Plasma polymers as targets for laser-driven proton-boron fusion
No full textA Corrigendum on Plasma polymers as targets for laser-driven proton-boron fusion by Tosca M, Molloy D, McNamee A, Pleskunov P, Protsak M, Biliak K, Nikitin D, Kousal J, Krtouš Z, Hanyková L, Hanuš J, Biederman H, Foster T, Nersisyan G, Martin P, Ho C, Macková A, Mikšová R, Borghesi M, Kar S, Istokskaia V, Levy Y, Picciotto A, Giuffrida L, Margarone D and Choukourov A (2023). Front. Phys. 11:1227140. doi: 10.3389/fphy.2023.1227140In the published article, there was an error in Affiliations 6, 7, and 8.Author Valeriia Istokskaia should be affiliated with “2, 7” instead of “2, 6”.Author Yoann Levy should be affiliated with “8” instead of “7”.The authors apologize for these errors and state that this does not change the scientific conclusions of the article in any way. The original article has been updated
Efficiency of post-coflict management policy
No full textIn the article, the author analyzes what kind of post-conflict management policy can be effective. The criteria of effectiveness of post-conflict management policy are defined through its goal – the achievement of peace as a kind of the state of society. Therefore, the author identifies spheres of social live, where direct or indirect peacebuilding decisions and actions can be made. The author analyzes how decisions in these spheres can influence general peacebuilding tendencies, and why national and international actors of post-conflict management policy usually contribute to them.In the article, the author analyzes what kind of post-conflict management policy can be effective. The criteria of effectiveness of post-conflict management policy are defined through its goal – the achievement of peace as a kind of the state of society. Therefore, the author identifies spheres of social live, where direct or indirect peacebuilding decisions and actions can be made. The author analyzes how decisions in these spheres can influence general peacebuilding tendencies, and why national and international actors of post-conflict management policy usually contribute to them
MODERN UKRAINIAN DRAMA: RAPPORT BETWEEN AUTOR AND READER (BASED ON SOCIOLINGUISTIC SURVEY)
No full textThe article provides results of a sociolinguistic survey conducted among students in order to determine successful or unsuccessful encoding of information by author in paratext elements of modern Ukrainian plays. The research confirmed advanced hypothesis and proved that the majority of respondents expect shock and experiments from modern dramas. 250 respondents, who are students of Oles’ Honchar Dnipro National University Faculty of Ukrainian and Foreign Philology and Arts, aged 19 to 23, have completed a questionnaire. These were students of philological department, whose professional qualification requires knowledge of works of art, including dramas, selected as respondents since modern Ukrainian drama tends to be rather unpopular and readers are disinterested in reading plays. Analysis of the responses to the questionnaire showed that paratext elements shape future hypothetical communication between author and reader, as well as provide the later with a certain set of expectations from reading the drama text. Genre features of drama stipulate a rich ground for reader’s imagination, the range of which has diametrical limits and which determines recipient’s personality. Association experiment proved consistency of reader’s perception of author’s intentions.</jats:p
Fiduciary Activity of an Attorney-At-Law: Experience of the EU and the USA and Prospects for Implementation in Ukraine
No full textThe article deals with the concept of fiduciary activity of an attorney-at-law. The author analyzes foreign experience, in particular, the EU and the USA on fiduciary activity, and conducts a comparative legal analysis. The author examines the prospects for introducing such activities into national legislation on the advocacy. The author focuses on European legislation, in particular, the Common Code of Practice for Lawyers of the European Community. The author examines in detail the procedure for fiduciary activities in the EU and the USA, with special attention paid to the procedure for providing such activities by attorneys. The author emphasizes the advantages and disadvantages of fiduciary activities in foreign countries. The author examines the draft amendments to the national legislation on the Advocacy regarding the introduction of fiduciary activities. The author emphasizes that although the experience of foreign countries with regard to fiduciary activities is quite positive, one should not try to quickly and blindly implement European standards into national legislation, as this will take time. The author determines that a lawyer who manages client’s funds in the course of performing professional duties in the territory of one of the Community States must comply with the rules for managing client’s funds and maintaining financial records established by the competent authorities of the State of registration. The author of the article also establishes that the competent authorities of all Community countries have the right to control and confidentially examine the financial documents of an attorney-at-law on the client’s funds placed at his disposal in order to identify cases of violation of the rules to be observed by the attorney- at-law and to impose sanctions on him in case of the above violations. The advocate, who manages the client’s funds in the course of the performance of his or her professional duties in the territory of one of the Community states, shall comply with the rules for the management of client’s funds and the maintenance of financial records established by the competent authorities of the state of registration
Theological Critique of the "New Atheism"
No full textThe paper is devoted to a critical analysis of one of the newest trends of modern Anglo-American freethinking. It is called “new atheism”. The most known spokesmen of this trend are R. Dawkins, D. Dennett, S. Harris and Ch. Hitchens. Theology and Christian philosophy place high emphasis on the critique of the “new atheism”. One of the most talked-about critics of this trend is A. McGrath. The author of the paper notes that some of specific theological criticisms are just. Among them are the critique of the meme-theory and the lack of reflection of the “new atheism” on itself. At the same time the author of the paper demonstrates that some theses of the theological critics are insufficiently grounded. For example, theological critics are rather premature in their conclusions about bringing the “new atheism” into line with L. Feuerbach and K. Marx. The author believes that the ideas of the “new atheism”, as well as the method and the style of expression of its viewpoints are much more successfully integrated in one line with the ideas of such atheists as Bertrand Russell, than a number of the creators of really new ideas of freethinking. In addition, the “new atheism” is also close to the radical wing of the US freethinking of the early 20th century graphically represented by the ideas of R.G. Ingersoll. The author points to the desire of the “new atheists” as well as their critics to simplify the views held by the opposite side. This desire often leads to misinterpretation of the logic of thoughtin both the “new atheists” and their opponents
Groundwater extraction for irrigation purposes: the case of asymmetric players [TFM]
No full textTreballs Finals del Màster d'Economia, Facultat d'Economia i Empresa, Universitat de Barcelona, Curs: 2019-2020, Tutor: Julia de Frutos Cachorro ; Jesús Marín-SolanoIn this article the author studies the differential game applied to the groundwater resource
exploited in a common property regime. The game is solved for two agents, who differ in their water demand (demand asymmetry) as well as in time-preferences (discount rates asymmetry).
The author tries to investigate if the cooperation is more beneficial than non-cooperation and if an increase in asymmetry has influence on the efficiency of the solutions. The results show that the more heterogeneous the agents are, the less inefficient is the allocation of water under non-cooperation. Moreover, the cooperation can be considered beneficial for the environment, but not for the agents: a player with lower demand suffers losses in terms of welfare, when the demand asymmetry is high
The evolution of the “enemy image” in American-Soviet relations from 1979 to 1991
No full textThe article presents the main changes in the political attitudes of the USA and the USSR, during 1979-1991, analyzing the evolution of the image of “the other superpower”. The author explores the role of the official rhetoric in the age of the Cold War, determining the stages of transformation of the rival-superpower’s appearances in the American and Soviet leaders’ public speeches. The article highlights similarities and differences in the official rhetoric of the superpowers, as well as the basic areas in which the image of “the rival” was depicted. Since the real change in the representation of the “Other” started in 1988, the author indicates how the rival superpowers’ image has evolved from «main external enemies» to «partners»
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