1,720,955 research outputs found
Implementasi new wave strategy pada produk deposito di Bank BRI Syariah kantor cabang Malang
Full text linkمستخلص البحث:
أدت التغييرات في عصر التسويق من العصر القديم إلى موجة التسويق الجديدة 4.0 إلى اعتماد تطبيقات جديدة في عالم الأعمال ، بما في ذلك الخدمات المصرفية. يتأثر البنك أيضًا بوجود موجة تسويقية 4.0 جديدة ، لذلك تحتاج البنوك أيضًا إلى إجراء تعديلات لتحسين القدرة التنافسية للشركات. تزداد منتجات الإيداع في BRI شارعة دائمًا كل عام ، ويرجع ذلك إلى تنفيذ استراتيجيات العمل بما في ذلك استراتيجيات STP (التقسيم والاستهداف وتحديد المواقع). في عصر التسويق الموجي الجديد 4.0 ، لم تعد استراتيجية STP صالحة ، لقد تغيرت إلى المشاركة والتأكيد والتوضيح. يتم تضمين التواصل والتأكيد والتوضيح في قسم استراتيجية الموجة الجديدة. من هذه الخلفية ، تم إجراء هذا البحث بحيث أعطى الباحث عنوان "تنفيذ استراتيجية الموجة الجديدة في منتجات الإيداع في مكتب BRI شارعة".
يستخدم هذا البحث مقاربة نوعية. الهدف من ذلك هو معرفة تنفيذ إستراتيجية الموجة الجديدة على منتجات الودائع في BRI شارعة ، والعقبات التي تواجهها ، والحلول الخاصة بالعقبات التي تواجهها. المواد الدراسية هي مدير التسويق ، مسؤول علاقات التمويل ، مسؤول الحساب. اختبار صحة البيانات باستخدام تقنيات التثليث وأساليب مصدر البيانات.
أظهرت النتائج أن تنفيذ استراتيجية الموجة الجديدة من قبل BRI شارعة كان جيدًا ، على الرغم من أن الخطوات المتخذة لا تزال مبكرة نسبيًا
ABSTRACT:
Changes in the marketing era from the legacy era to new wave marketing 4.0 have led to the adoption of new applications in the business world, including banking services. Bank is also affected by the presence of new wave marketing 4.0, so banks also need to make adjustments to improve the competitiveness of companies. Deposit products in BRI Syariah always increase every year, it is caused by the implementation of business strategies including STP (Segmenting, Targeting, Positioning) strategies. In the era of new wave marketing 4.0, the STP strategy is no longer valid, it has changed to communization, confirmation, and clarification. Communication, confirmation, and clarification are included in the new wave strategy section. From this background, this research was conducted so that the researcher gave the title "New Wave Strategy Implementation in Deposit Products at BRI Syariah Bank Malang Branch Office".
This research uses a qualitative approach. The aim is to find out the implementation of a new wave strategy on deposit products at BRI Syariah KC Malang, the obstacles faced, and the solutions to the obstacles encountered. Research subjects are Marketing Manager, Funding Relationship Officer, Account Officer. Test the validity of the data using triangulation techniques and data source methods.
The results showed that the implementation of the new wave strategy by BRI Syariah KC Malang was quite good, although the steps taken were still relatively early.
ABSTRAK:
Perubahan era marketing dari era legacy menuju new wave marketing 4.0 memunculkan penerapan penerapan baru dalam dunia bisnis, termasuk didalamnya jasa perbankan. Perbankan juga terpengaruh dengan kehadiran new wave marketing 4.0, sehingga perbankan juga perlu melakukan penyesuaian untuk meningkatkan daya saing perusahaan. Produk Deposito yang ada di BRI Syariah selalu mengalami peningkatan disetiap tahunnya, hal tersebut disebabkan dari penerapan strategi bisnis termasuk didalamnya strategi STP (Segmenting, Targeting, Positioning). Dalam era new wave marketing 4.0 strategi STP sudah tidak lagi berlaku, hal tersebut sudah berganti menjadi comunitization, confirmation, dan clarification. Comunitization, confirmation dan clarification masuk kedalam bagian new wave strategy. Dari latar belakang itulah penelitian ini dilakukan sehingga peneliti memberikan judul “Implementasi New Wave Strategy pada Produk Deposito di Bank BRI Syariah Kantor Cabang Malang”.
Penelitian ini menggunakan pendekatan kualitatif. Tujuannya yaitu untuk mengetahui penerapan new wave strategy pada produk deposito di BRI Syariah KC Malang, kendala yang dihadapi, dan solusi dari kendala yang dihadapi. Subjek penelitian yaitu Manajer Marketing, Funding Relationship Officer, Account Officer. Uji keabsahan data menggunakan teknik triangulasi metode dan submer data.
Hasil penelitian menunjukan bahwa penerapan new wave strategy yang dilakukan BRI Syariah KC Malang sudah cukup baik, meskipun langkah langkah yang dilakukan masih tergolong awal
STRATEGI PEMASARAN KULINER KHAS PALEMBANG (Studi Kasus Pada Martabak HAR Cabang Kolonel Atmo Palembang)
Full text linkPenelitian ini dilakukan untuk mengetahui strategi pemasaran yang diterapkan oleh Martabak HAR dalam meningkatkan penjualan. Kemudian melihat bagaimana karakteristik konsumen dan tanggapan konsumen terhadap strategi pemasaran yang diterapkan oleh pihak Martabak HAR. Metode analisis data yang digunakan dalam penelitian adalah metode kualitatif dengan menggunakan data primer dan sekunder. Hasil dari penelitian pada strategi pemasaran yang diterapkan oleh Martabak HAR menyatakan bahwa, pihak Martabak HAR tetap menjaga mutu dari produk dan adanya kencenderungan kenaikan harga. Tempat dan lokasi Martabak HAR cukup strategis, serta pada promosi pihak Martabak HAR melakukan dengan dua acara yaitu dengan personal selling dan hubungan masyarakat. Tanggapan konsumen terhadap produk menyatakan bahwa mutu Martabak HAR tidak pernah berubah dan walaupun terjadi kenaikan harga, konsumen cenderung tetap membeli. Akan tetapi konsumen tidak begitu puas dengan kondisi toko yang kurang nyaman, disamping memang menurut konsumen lokasi toko mudah untuk diakses. Sumber informasi mengenai Martabak HAR diperoleh memalui teman, rekan kerja dan anggota keluarga
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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