1,721,127 research outputs found
Nombramiento de Kevin Roberts como Profesor Honorario
No full textPor Resolución Rectoral 41-07, de fecha 25 de octubre de 2007, el británico y estadounidense Kevin Roberts fue nombrado Profesor Honorario de la Universidad Peruana de Ciencias Aplicadas. Destacado líder empresarial y académico. Reconocido por su enfoque innovador en marketing y liderazgo. Su legado profesional incluye la creación del concepto de “Lovemarks”, que ha influido en la forma en que las marcas se conectan emocionalmente con los consumidores
Body, psyche and symbol: the paintings of Kevin Roberts
Get PDFAccording to Jung, everything is a manifestation of the psyche: thus the body in art is a manifestation
of psyche, embodied in symbols. In the close link between body and mind, symbols relate to processes
of human development. Kevin Roberts (1965-2009) was a well-known South African painter of
beautiful, serene female figures in recognisable local landscapes, surrounded by ordinary objects that
contribute to a layering of symbolic meanings. Although it makes a specific contribution to South
African art, his work has been little investigated from a scholarly perspective. In order to interpret
selected paintings, this paper uses a Jungian approach, because Jung’s theories on the collective
unconscious, archetypes, anima, nature and symbols are well established and provide suitable
frameworks or ‘myths’ for rich interpretations that elucidate the connections between personal and
universal meanings. A theoretical framework concerning mind and body from writings by Jung
and the writings of neo-Jungians, evolutionary psychologists and psychoanalytic critics, is used to
interpret selected paintings by Roberts, taking into account the body and its inter-relationship with
the mind.Volgens Jung is alles ’n manifestasie van die psige, en dus is die liggaam in kuns ook ‘n manifestasie van die psige soos vergestalt in simbole. Simbole verwys, in die hegte verwantskap tussen liggaam en syn, na die proses van menslike ontwikkeling. Kevin Roberts (1965-2009) was ‘n bekende Suid-Afrikaanse skilder wat aantreklike, rustige vroulike figure vasgevang het in herkenbare plaaslike landskappe, omring deur gewone objekte wat bydra tot die simboliese lae van die visuele beeld. Alhoewel sy bydrae tot Suid Afrikaanse kuns beduidend is, is sy werk nog skrams ondersoek deur die akademie. Hierdie artikel maak gebruik van ’n Jungiaanse raamwerk om geselekteerde skilderye te interpreteer aangesien Jung se teorieë oor die kollektiewe bewussyn, argetipes, anima, die natuur en simbole ingegrawe is in psigoanalitiese teorie, en ‘n goeie raamwerk aangaande “mites” voorsien vir ‘n gul interpretasie van kuns wat ook die verband tussen die persoonlike en die universele na vore bring. ’n Teoretiese raamwerk aangaande die ligaam-syn verband, gebaseer op Jung se skrywe sowel as die skrywe van neo-Jungiaanse teoretici, evolusie sielkundiges en psigoanalitiese kritici, word ingespan om geselekteerde skilderye deur Roberts te interpreteer. Hierdie interpretasie neem die nou verband tussen die mens se liggaam en syn in ag
Lovemarks: un análisis de la marca de restaurantes a partir del modelo de Kevin Roberts
No full textLovemarks: An Analysis of Restaurants Brands from Kevin Roberts’ model. This study
aimed to empirically analyze the Lovemarks theory of Kevin Roberts (2004), examining the effect of three dimensions of brand image (Mystery, Sensuality and Intimacy) on the two elements of Lovemark experience (Love and Respect the brand) in the restaurant sector. Therefore, the survey presented descriptive exploratory character with analytical and quantitative approach. The data being collected from an audience of 163 questionnaire, who experienced the two units of the Camarões restaurant services, located in Natal, Rio Grande do Norte, Brazil, in July 2016 and for data analysis, the Structural Equation Modeling (SEM) was used. It was found that there are significant relations between Mystery, Intimacy (grouped as a single dimension) and Sensuality, all dimensions considered as brand image, with the two elements of experience, the dependent variables Love and Respect, as recommended in the theoretical model Lovermarks proposed by Roberts (2004). It also noted that according to the model of Roberts (2004), the mark of Camarões restaurant is a Lovemark, because it provides to its customers the three elements of experience, which are: Mystery, Sensuality and IntimacyEl presente estudio tuvo por objetivo analizar empíricamente la teoría Lovemarks
propuesta por Kevin Roberts (2004), examinando el efecto de las tres dimensiones de la imagen de la marca (Misterio, Sensualidad e Intimidad) sobre los dos elementos de la experiencia Lovemark (Amor y Respeto a la marca) en el sector de restaurantes. La investigación es de carácter exploratoriodescriptivo con un enfoque analítico-cuantitativo. La investigación fue de tipo survey y los datos fueron recolectados entre 163 clientes que experimentaron los servicios de dos unidades del restaurante Camarões, localizado en Natal, Rio Grande do Norte, Brasil, durante julio de 2016. Para el análisis de los datos fue utilizado el Modelo de Ecuaciones Estructurales (MEE). Se observó la existencia de relaciones significativas entre Misterio, Intimidad (agrupadas en una única dimensión) y
Sensualidad, todas dimensiones consideradas como imagen de la marca, con los dos elementos de la experiencia, las variables dependientes Amor y Respeto, según el modelo teórico Lovermarks, propuesto por Roberts (2004). Además, se observó que de acuerdo con el modelo de Roberts (2004), la marca del restaurante Camarões se presenta como una Lovemark, pues ofrece a sus consumidores los tres elementos de la experiencia: Misterio, Sensualidad e Intimidad
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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