1,720,985 research outputs found
The Design of Artificial General Marketing Intelligence (AGMI) as a Ubiquitous Control System
No full textThe Human Side of Marketing in the Age of Digital Transformation, Track-Customer Insights from Data Analytics, AI and Machine Learning
No full textManaging complexity in marketing:from a design Weltanschauung
Get PDFMarketing is the field of business studies that relates the firm to its wider environment, while its raison d’être is shifting to have wider societal implications beyond the limited dimension of the pure markets, wherein it was originated. The dimension of thought within the mainstream marketing is not adequate for the contemporary evolution of the design-based cyber-physical new economic-order. The current Zeitgeist of sustainability delivers many aspects that go beyond rational economics Weltanschauung, which has occupied marketing-thought by focusing on short time-horizons and the spectrum of the field’s applicability based on transactional and mercantile market relations.The dissertation addresses these trends and develops a unified logical framework for marketing in the contemporary era, coined as the “Design Weltanschauung” (DWA), wherein it paves a path to conceptualize the necessary rapprochement between the fields of design and marketing designed as a course-correcting pivot within the field, called the “Design Dominant Logic” (DDL) for an integrative marketing scholarship and practice. DDL evolves marketing beyond its transactionary modus operandi towards a meaning-laden unconcealment of artefacts, which goes beyond the dimensions of a “Unique Sales and Value proposition” towards the notions of “Unique Meaning and Design Propositions”, which are based on the co-evolutionary foundations of the contemporary interconnected and globalized cyber-physical-realities. While, marketing originated in a “market(ing)-to” foundation and the latest developments, were founded on a “market(ing)-with” premise, the author has introduced a new foundation of the “marketin(ing)-within”, which reflects the contemporary intertwined-ness of marketing with the advancements of technology. Hence, the dissertation has paved a solid path for marketing’s shifting raison d’être, wherein marketing is dominated by Artificial intelligence (AI). The dissertation has designed a marketing interpretation for AI integration and also shifted the perceptions of the role of the organizational structural embodiment and ethos for the state of theory and practice for marketers to navigate towards creating meaning- laden artefacts’ and innovations, wherein customers can self-actualize based on the “requisite- varieties” the firms can offer.The DWA establishes a more embracive logic for marketing replacing the pure economic view that seems to be out of touch with the challenges the firms and societies face
Holistiska konkurentspējīgas stratēģiskās vadības modeļa izveidošana
Get PDFŠajā disertācijā Qeis Kamran ir izmantojis stratēģijas modeļus, jo konkurētspējīgas stratēģijas pasaule ir sarežģīta. To modeļu ierobežojumi, pamatojoties uz kuriem veidotas organizāciju stratēģijas, ir iemesls kompāniju neveiksmēm - Long-Term Capital Management, Lehmann’s Brothers, Nokia, Motorola, Volkswagen tiesas prāva ASV, Toshiba Corporations,Samsung. Krīzes ir iznīcinājušas uzņēmumus un nozares un Maikla Portera The Monitor Group pieteikt bankrota procedūrai Konkurences stratēģijas jomā, ko izstrādājis Porters, promocijas darbā ir Piecu spēku modeļa analīze. Pamatojoties uz Sešu spēku modeli ar lielu empīrisko izlasi ieteikts modelis, kas atbilst mūsdienu vajadzībām. Ir nepieciešams pārliecināties, vai Čandlera tēze Struktūra ir atkarīga no stratēģijas, atbilst precīzam pasaules skatījumam. Lai izveidotu vispārējus jomas modeļus, ir jāpārbauda Čandlera atbilstošā stratēģiskās domas dimensija – autors ir izstrādājis atbilstošāku sešu spēku modeli. Atslēgvārdi: stratēģija, konkurence, dzīvotspēja, piecu spēku modelis, struktūra, kibernētika, holisms un sarežģītībaThe dissertation by Qeis Kamran has unified strategy models as the world of management has become too complex to be dealt with by the application of contemporary models and current scientific worldviews. Thus, this is illustrated by the cases of Long-Term Capital Management, Lehmann Brothers, Nokia, Motorola, the Volkswagen Case in US, Toshiba, Samsung and even Michael Porter’s as the doyen of strategy’s co-founded consultancy firm The Monitor Group to apply for bankruptcy. The dissertation analysis the Five Forces Model as one of the major contributions to Competitive Strategy by Porter. Based on the development of the Sixth Force Model and validation by empirical studies, it is also examined, if Chandler’s thesis Structure follows strategy is still valid. A new model of competitive strategy has been developed to cope with the challenges that today’s turbulence and complexity requires - Six Forces Model. Keywords: Strategy, Five Forces Model, Structure, Holism, and Complexit
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
The influence of sustainable design on food well-being
No full textPurpose – This study investigates the effects of sustainable design on food policy, literacy, and socialisation to gauge consumers’ satisfaction with the general design of food well-being (FWB). Design/methodology/approach – Using data from an online survey with 382 respondents, an empirical study applying composite-based structural equation modelling was conducted. Sustainable design for food socialisation was hypothesised to directly influence consumers’ satisfaction with the general design of FWB, whereas food policy was assumed to have an emergent effect on food literacy. Gender was a control variable used to identify the heterogeneity of the effects. Findings – The results demonstrated that sustainable design for food policy and food literacy positively influence food socialisation and affect consumers’ satisfaction with the sustainable design for FWB. Additionally, women exhibited higher application of food knowledge and skills but less experience in FWB than men. Originality/value – To the best of the authors knowledge, this study is the first to examine the emergent influence of food policy from a design perspective, with implications for industrial practitioners, policymakers, and academic research. This study also provides possible avenues for future sustainability and food product design research
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