1,720,953 research outputs found
Consumption Of Over-The-Top (OTT) Media Streaming Services In Rural Tamil Nadu
Get PDFOver-the-top (OTT) Media Streaming Services are modern online entertainment services based on new media technologies. During the COVID-19 lockdowns, the OTT consumer base experienced exponential growth, especially in India. Currently, the Indian OTT industry is in its second growth phase, owing to increased consumption in rural India. The interests of rural consumers align with different types of OTT content, providing potential market for OTT media streaming services. Tamil Nadu is a front runner in the consumption of YouTube and other popular OTT media streaming services in the country. The Government of Tamil Nadu is making penetration efforts to establish OTT services in the rural parts of the state. There are OTT startups that are sprouting to curate only Tamil content. In addition, major portion of the population residing in the rural areas and the growing importance for the demand for regional content make Tamil Nadu as a market with huge potential. Considering all these advantageous trends, this study focusses on studying the OTT consumption status and consumer behaviour in rural Tamil Nadu.
The study aims to explore on the research questions to understand the socioeconomic characteristics and digital infrastructure accessibility that influence OTT consumption patterns among rural consumers. It aims to identify their content preferences and the gaps between desired and actual performance levels of OTT services. Additionally, the research examines the primary motives and gratifications driving OTT media consumption and their associated outcomes. The study also endeavours to develop a comprehensive model of OTT consumption outcomes tailored to the rural consumer market.
The research instrument was designed to assess the OTT consumption status by studying the socioeconomic characteristics, enablers of OTT media consumption, OTT consumption profile and pattern, OTT habitude, behavioural shift and preferences for different content. In the same way, the factors that influence the consumption outcomes were studied by developing a conceptual model by adopting the constructs of Uses & Gratification theory (UGT) and Uses & Gratifications 2.0. Purposive sampling was chosen for the study, encompassing 802 respondents across all 38 districts of Tamil Nadu.
Significant findings reveal that youngsters form the primary consuming class. The accessibility to OTT is decent but not exceptional. Consumers are receptive to freemium platforms that offer variety and they consume content with mobiles for 31 min - 1 hour/day on an average. They use bundled services and have different opinions on account sharing, and no penetration of audio/music streaming services and aggregators is observed. Consumers have different preferences for content and prefer to watch short content. Expectation vs. Reality gaps were observed in content and promotions, interface, and quality parameters. UGT motives such as relaxation, information seeking, easy navigation, and interactivity are high among respondents. Of all the consumption outcomes, WoM intention is high. Regarding Affinity, the influence of all the motives and new gratifications on Affinity were significant except Relaxation, Arousal, Social interaction, Pastime, Escape and Agency. Likewise, the influence of all the motives and new gratifications on intention to continue consumption were significant except Relaxation, Arousal, Social interaction, Pastime, Escape and
Agency. In the same way, the influence of all the motives and new gratifications on WoM Intention were significant except Relaxation, Social Interaction, Companionship and Interactivity. The research model was tested and found to have high relevance, explanatory and predictive power.
Based on the objectives of the study, the specific findings and their implications have been discussed. These results of the socioeconomic characteristics of the respondents imply that there is a need for better segmentation alongside the prevailing segmentation strategies (like socioeconomic segmentation) practised by marketers. These results assessing the enablers of OTT consumption imply that despite belonging to rural areas, they have access to digital communication technologies, and the basic minimum infrastructure for accessing OTT services is available among the respondents. The level of internet access of the respondents has implications for various stakeholders such as Governments, TSPs, ISPs, manufacturers of consumer electronics (media related) and OTT market players to work towards democratisation of the ICT. The OTT consumption patterns of the study provide several important implications for stakeholders, including smartphone manufacturers, mobile app designers, content producers, OTT market players, TSPs, ISPs, advertisers, audio streaming platforms and OTT aggregators in designing strategies to improve quality and reduce the cost of smartphones, creating more user-friendly mobile apps, producing mobile-friendly content, creative subscription plans and bundled services, strategic advertising and penetration efforts. These results of OTT habitude also provide implications for the marketers to work on content optimisation, personalisation, content rating and review mechanisms. These findings of the behavioural shift underscore the significance of OTT platforms as not just sources of entertainment but also as influencers of behaviour, suggesting a huge scope for consumer behaviour research and the impact of OTT consumption on the lives of consumers. One notable finding regarding the content preferences is that people prefer to watch the content of short duration. This trend is prevalent, especially after the advent of new media. The results of the gap analysis provide various implications on adopting strategies in the areas of content and promotions, interface usage and quality. The results of Motives and New Gratifications on the Consumption Outcomes signify a lot of theoretical and practical implications.
The suggestions of the relevant findings have been categorized based on the type of stakeholders. With regard to the findings of new gratifications, adoptable business, marketing, content strategies, strategies for partnerships for OTT service providers and startups have been suggested. Business strategies in order to improve MAIN features, maintaining balance in bundling, tapping the potential of audio streaming and aggregators, improving consumption, data management, managing content piracy have been suggested. In addition, marketing strategies like socioeconomic segmentation, life stage segmentation, advertising and strategic pricing have been discussed. Content strategies like content localisation and experimentation, optimization to enhance on-the-go consumption and innovative short content creation have been suggested. Suggestions for manufacturers of consumer electronics, developing secondary markets like the mobile accessories market, cross-platform partnerships, telecom service providers and DTH operators have been proposed for strategic partnerships. Suggestions have been proposed for the policymakers regarding ICT democratisation efforts, content regulation and Government-owned OTT platforms
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
Author Under Sail The Imagination of Jack London, 1893-1902
No full textIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Intro -- Title Page -- Copyright Page -- Dedication -- Contents -- Acknowledgments -- Introduction -- 1. Spirit Truth -- 2. From Absorption to Theatricality and Back Again -- 3. "I Will Build a New Present" -- 4. Sons as Authors -- 5. Fathers as Publishers -- 6. The Daughter as Author -- 7. Lovers as Authors -- 8. At Sea with the Family -- 9. Yellow News, Yellow Stories -- 10. The Return Home -- Notes -- Bibliography -- Index -- About Jay WilliamsIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Description based on publisher supplied metadata and other sources.Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, YYYY. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
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