876 research outputs found
Interview with Jonathan A.J. Wilson [Интервью с Джонатаном Уилсоном]
Get PDFAn interview with Dr Jonathan Wilson, following his:
(1) Speech: "The Intersection Between Transformational Leadership, Corporate Communications And Cultural Branding – Closing The Delta"; and
(2) One day workshop: "The Art, Language & Mindset of game-changing / Branding, Public Relations & Corporate Communications" at the 'Almaty PR Experience', Kazakhstan 6th and 7th February 2013.
The interview talks about:
- Current trends in the Public Relations industry, as an academic and practitioner;
- Employment prospects;
- And suggestions to develop the Kazakh PR industry, market and national brand
Public lecture: Brand Islam is the new black in marketing
No full textThe ancient Muslim tradition of commerce along the silk roads and spice trade routes has been rebranded into a phenomenon Dr Jonathan A.J. Wilson has termed "Brand Islam".
Notwithstanding such growth and influence, many academics and industry practitioners still struggle when attempting to reflect enough of the nuances associated with Muslim consumption patterns, doing business in Muslim markets, and targeting Muslim consumers. In his talk, Dr Wilson will share some of his tales and offers new perspectives
KIN global 2014 change at scale: Leading through transformation in the Islamic world
No full textRahilla Zafar, co-author of Arab Women Rising; Dr Jonathan A.J. Wilson, of the University of Greenwich; and Muhammed Mekki, founding partner of AstroLabs in Dubai join Peter Bryant, partner at Clareo, to discuss how to forge ahead, innovate, start and grow businesses in the rapidly changing Muslim world.
Approximate speaking times for Dr Wilson: 13:45-24:25 & 31:00-35:2
Islam: the new black?
No full textTV interview with Dr Jonathan A.J. Wilson, expert on halal, Islamic marketing & Muslim consumers
Black is a word full of connotations. Using the word Brand, is me reflecting on the phenomenon of people inside and outside of the faith re-framing and referring to Islam, Halal, Islamic Finance, etc. very much in branding speak.
Global business discourse – reflections from a cultural nomad / Jonathan A.J. Wilson.
Get PDFThe purpose of this paper is to document and disseminate the full experiences of the author following a series of events hosted by UiTM MARA, Shah Alam, Selangor; and attending World Halal Week, Kuala Lumpur, in Malaysia; during the first week of April 2013. The paper shares the content and key findings presented at these events, which took the form of a workshop, guest lecture, keynote, and panel session; and is supported by further reflective narratives, analogies and allegories. The underpinning methodological approach has been termed an ‘Eagle Eye Gestalt’, which presents an innovative approach to antipostivist phenomenological analysis, rooted in Consumer Culture Theory (CCT). The key arguments presented are that global business discourse, for both practitioners and academics, necessitate the championing and implementation of 21st century Culture, Branding, and Transformational Leadership strategically. Furthermore, consideration should be given to nurturing an environment, which is conducive to facilitating inspiration, social interactions, and networking opportunities – all with an intended purpose dictated by business imperatives
Daydreams of sci-fi Muslim futurism
No full textWhat will tomorrow bring, and how will it shape our everyday lives? Jonathan Wilson muses about the future
Emo-Indonesian youth – a new school culture of dual-cool
No full textIndonesia has always been on the map – but helped now by their fervour for Social Media, Indonesia’s youth appear to be picking up more headlines globally. This article presents a selection of observations, which have drawn the author to view Indonesian youth as a cultural phenomenon. Here is the birth of a New-School Dual Cool – an Eastern more feminine Western syncretism; and individualism attained through collectives. Beyond this, the key question is whether this tribe of ‘emos’ can take a lead in crossing-over transnationally
Hippies, Hip-hop and Mipsters – Somewhere from America
No full textJonathan Wilson examines the Mipsters sub-culture as he speaks to Abbas Rattani, one of the creators behind the viral video
Five minutes with...eL Seed, calligraffiti artist
No full textAmidst a book launch, a worldwide calligraffiti project and a much-anticipated appearance at the Pearl Daisy Asia Tour 2014, eL Seed shares nuggets of random origin with Jonathan Wilson
Where hip-hop culture and Arabic calligraphy collide
No full textDiscover an exciting and flourishing global sub-culture of Muslim fusion and creative expression. Jonathan Wilson examines what he terms “calligraff bléd’art: wildstyle hip-hop Arabesque Franglais fusion-chic”
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