1,721,101 research outputs found
Lee Matthews, Jennifer Johnson, Morgan Matthews, Jared Bartie, Jackie Alexander, Robin Holmes-Sullivan, and Alexander Matthews
No full textLeft to right: Lee Matthews, Jennifer Johnson, Morgan Matthews, Jared Bartie, Jackie Alexander, Robin Holmes-Sullivan, Alexander Matthews at the 2023 Martin Luther King, Jr. lecture featuring Jared Bartiehttps://lawcommons.lclark.edu/mlk_2023_photos/1023/thumbnail.jp
6th Annual Sport Marketing Association Conference: Bridging the Gap: Bringing the World Down Under 6th Annual Sport Marketing Association Conference (SMA 2008)
Full text link[Abstract]: A sample of 440 heads-of-households in Australia documented a diversity of opinion in regard to 21 statements about various aspects of sports sponsorship. In general, it could be concluded that opinions were positive overall, but that there were a number of concerns. When the sample was split into demographic groups, several significant differences were identified
6th Annual Sport Marketing Association Conference: Bridging the Gap: Bringing the World Down Under 6th Annual Sport Marketing Association Conference (SMA 2008)
No full textWith the many benefits related to high levels of sport team identification, sport marketers, team management and communities at large desire fans to be highly identified with sport teams. Moreover, research has identified that key to developing high levels of team identification within fans are social-psychological mechanisms such as nostalgia (Fink et al., 2002; Funk & James, 2006; Gladden & Funk, 2002). Sport managers need to recognise the importance of nostalgia in the sport setting and its influence on identification (Gladden & Funk, 2002). The purpose of this study is twofold. First, a review of the literature pertaining to team identification, nostalgia and the relationship between these two concepts is presented. Second, a conceptual model together with propositions that will be investigated are provided in order to understand what is the role of nostalgia is in determining consumers’ identification with a sport team
6th Annual Sport Marketing Association Conference: Bridging the Gap: Bringing the World Down Under 6th Annual Sport Marketing Association Conference (SMA 2008)
No full textThis conceptual paper examines how measures used for the determination of financial return on marketing investment be applied to the sports event industry in Canada? The study proposes a progressional research agenda which begins with identifying measures currently being used to evaluate strategic marketing objective. Following this the organization’s ability to implement measures will be evaluated and then a match between measures currently being used to measure return on investment, and those proposed in the literature will be made. By answering the research questions proposed in this paper using the recommended methodology the outcome will be a consolidation of measures and a return on marketing investment methodology appropriate for use in the Canadian sports event context
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
6th Annual Sport Marketing Association Conference: Bridging the Gap: Bringing the World Down Under 6th Annual Sport Marketing Association Conference (SMA 2008)
No full textThe Australian sports industry is a multi-billion dollar industry. Sport celebrities have become brand identities and iconic marketing ‘products’ in their own right (Till 2001; Pornpitakpan 2003; Hughes & Shank 2005; Till & Shimp 1998; Charbonneau & Garland 2005). This means that the attitudes, beliefs and behaviours of sports celebrities represent the core aspects of their brand DNA. Thus is it likely that both positive and negative incidents will have an impact on the ‘marketability’ of the celebrity and his or her associated team, club or sport in general.
The celebrity and/or their management in the Australian sports industry handle negative publicity with varying degrees of professionalism. Crisis management has received increasing attention in the sporting world, which may be correlated to the increasing worth of the industry and individual sports stars (Hughes & Shank 2005; Drew 2005). A brand’s association with an individual sport star carries an element of risk of the unexpected crisis (Drew 2005). In order to minimize the risk it is vital to conduct proper and thorough research into the impact of the unexpected crisis and the management of the crisis (Duncan 2005; Hale, Hale & Dulek 2006; Smith 2005; Strenski 1998).
The purpose of this paper is to propose a model that will allow empirical testing of the relationship between negative publicity associated with a sport celebrity and consumer’s perceptions of how that impacts upon celebrity’s, sponsor’s and team’s brand DNA. In particular the proposed model will compare an a priori measure of consumer’s perceptions of the sport celebrity’s, the sponsor’s and the team’s brand DNA with a post scandal measure to determine the relationship and impact of both sport and non-sport related scandals on brand DNA
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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