1,721,123 research outputs found
Side payments in marketing
Full text linkCover title. "September 1997."Includes bibliographical references (p. [15]).John R. Hauser, Duncan I. Simester, Birger Wernerfelt
Puritan-Bennett, the Renaissance Spirometry System listening to the voice of the customer
Full text linkJohn R. Hauser
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Consumer analysis to evaluate R&D projects
No full text"September 1980."Bibliography: leaves [26-27]John R. Hauser
Agendas and consumer choice
Full text link"The Marketing Center."Bibliography: p.R1-3.by John R. Hauser
Theory and application of defensive strategy
Full text link"The Marketing Center."Bibliography: p.R1.by John R. Hauser
Application, predictive test, and strategy implications for a dynamic model of consumer response to marketing
Full text linkBibliography: leaves [35-36].John R. Hauser, Kenneth J. Wisniewski
Defensive marketing stategies
Full text linkBibliography: leaves [41-43].John R. Hauser, Steven M. Shugan
Price theory and the role of marketing science
Full text link"January 1983."Bibliography: leaves 10-11.by John R. Hauser
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