1,720,973 research outputs found
Jason Pallant - 2020 (Innovation and Ideas Series)
No full textAs part of the Ideas and Innovation series, Marketing Lecturer and Researcher, Dr Jason Pallant explores the future of shopping centres in a post-pandemic and experience driven economy
Jason Pallant - 2022 (Innovation and Ideas Series)
No full textWill NFTs ever become a popular mainstream product?
In the next edition of Innovation and Ideas Series, Dr Jason Pallant, senior lecturer at Swinburne and co-director of Customer Experience and Insight (CXI) Research Group discusses the current hype of non-fungible tokens or NFTs from a customer experience (CX) perspective.
Even with the current popularity, we know that only a small percentage of consumers are currently involved in NFTs, as is common with any kind of new innovation or technology.
Tune in as he discusses the barriers from a CX point of view but also the solutions and innovations which have already arisen in this space
Social Media Mavenism: How celebrity chefs appeal to consumers on Twitter
No full textIn this paper, we investigate the communication of celebrity chefs on Twitter and its effect on consumers’ responses. We demonstrate that the analysis of big data can be used to explain relationships, and not just to develop propositions. Drawing on the notion of the market maven to underpin the research, we suggest that celebrity chefs on social media are perceived as market mavens, and a source of food related consumer information for their audiences on Twitter. We collected data from the Twitter accounts of three world famous chefs, analyse their Tweets and the impact on followers in terms of Re-Tweets. We look at the person Tweeting, whether the content is original, the structure of and content of the Tweets in terms of how language is used. The results indicate that consumers prefer to spread content that is delivered with expertise and confidence. Consumers also seem to prefer bad news over good news. That is, they seem to prefer content that is confronting rather than conforming
What have we learned? (DataBlitz 2020)
No full textThis is the first online version of the Faculty of Business and Law's DataBlitz series presented on 17 July 2020.
Presentation 1: 'Entering academia during lockdown: reflections from a newbie' (Presented by Georgina Dimopoulos);
Presentation 2: 'Virtual simulation: Wicked problem - wicked solution' (Presented by Peter Holland and Julian Vieceli); and
Presentation 3: 'Remote learning made by groups MORE collaborative' (Presented by Jason Pallant
Swinburne International Webinar Series: Marketing
No full textDr Jason Pallant and Associate Professor Adam Karg from Swinburne Business School, join today’s webinar talking about Marketing, one of the most popular study area at Swinburne, we will be hearing from Jason and Adam talking about Swinburne Marketing programs, how this discipline have been impacted by COVID-19, how are we as an university, preparing our students to deal with the impacts from global pandemic and future scenarios, we will also be talking about projection of emerging jobs in this field in a global context
Celebrity chefs appeal to consumers on Twitter
No full textThis study empirically illustrates that there is a range of variables around message formulation and use of language that influence audiences through social media. In particular, this study investigated celebrity chefs, and how the structure and content of their tweets related to re-tweeting behaviour. Our research demonstrates how to examine marketing concepts through big data, which is a key field for future studies. Our findings underline that consumers value confidence and expertise in the content they consumed and endorsed by re- tweeting. At the same time, the information that stands out is what upsets and provoke rather than comforting messages. This has a number of practical implications for those wishing to increase customer engagement with their content through Twitter
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
- …
