1,721,168 research outputs found
The Brand image of Jack Daniel´s
No full textTato bakalářská práce se zabývá tématem vývoje značky Jack Daniel´s. Teoretická část obsahuje rešerše odborné literatury a zdrojů, které se váží k tématu značka a image. V praktické části je nejprve popsán profil a image značky Jack Daniel´s. Následně je značka analyzována za použití sekundárních dat poskytnutých společností Brown-Forman. Další analytické nástroje tvoří expertní rozhovory s marketingovým ředitelem společnosti Brown-Forman a jejich obchodní zástupkyní, otevřené rozhovory s konzumenty značky Jack Daniel´s a v neposlední řadě dotazníkové šetření z HORECA prostředí. Hlavním cílem bakalářské práce je zjistit, jak se vyvíjela značka Jack Daniel´s v posledních letech, které ovlivnilo uvedení nových variant. Výstupem je hodnocení všech shromážděných dat a na závěr jsou navržena doporučení pro další budování značky Jack Daniel´s.Developlent of Jack Daniel's brand is subject of this bachelor's thesis. Theoretical section contains fact extractions of technical literature and other resources related to the subject of brand name and image. Pratcial section starts with profile and image descriptins of Jack Daniel´s. Then the work continues with an analysis using the secondary data of Brown-Forman company. Another analytic section reflects the expertise consultations with Marketing Director and salesman of Brown-Forman company. Last but not least, open disucssions summary with the users of Jack Daniel´s products and HORECA questionare study is also involved. Main target is to study the development if Jack Daniel´s brand in recent years affected by the releases of the new prodcuts. Evaluation of all the collected data and potential future strategy recommendation is the main output of this study.Ústav marketingových komunikac
1991-12-09 Jack Daniel\u27s Original Silver Cornet Band - Hometown Christmas
No full textA Hometown Christmas Special performed by the Jack Daniel\u27s Original Silver Cornet Band on December 9, 1991, on the campus of Morehead State University
Competitive Environment Identification and Design of Marketing Communication for Jack Daniel´s Brand
No full textDiplomová práce se zabývá identifikací konkurenčního prostředí značky Jack Daniel´s a následně vyhodnocuje a navrhuje marketingovou komunikaci značky. Teoretická část obsahuje rešerše odborné literatury a zdrojů, které se váží k tématu značka, konkurenční prostředí a marketingová komunikace. V praktické části je nejprve popsán profil značky Jack Daniel´s. Následně je značka a její konkurence analyzována, za použití sekundárních dat poskytnutých společností Brown-Forman. Další analytické nástroje tvoří vybrané analýzy a focus group se skupinou spotřebitelů. Doplňujícím nástrojem je také expertní rozhovor s marketingovým manažerem společnosti Brown-Forman. V projektové části se pracuje s výstupy z praktické části a jsou v ní navrženy nástroje pro optimální marketingovou komunikaci značky a jejich variant, s důrazem na její působení vůči spotřebiteli.The theses deal with identification of competitive environment of Jack Daniel´s brand. It also evaluates and suggests marketing communication of the brand. The theoretical part includes output of special literature research, as well as research related to brand subject, competitive environment and marketing communication in general. Practical section starts with profile description of Jack Daniel´s brand. Then follow the analysis of the brand and its competitors using secondary data provided by Brown-Forman. Other analytic tools contain various studies and focus group research. Interview with marketing manager of Brown-Forman is another expertise addition. Project section then operates with practical part outputs and also suggests optimization tools of marketing communication and its variants. The brand effect on the customer is the main focus of this section.Ústav marketingových komunikac
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
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