15 research outputs found
Communicating Sustainable Creativity: A Visual Content Analysis on Instagram
No full textBackground: As companies are increasingly committed to sustainability practices in all their activities, they also have the increasing opportunity to communicate it to strengthen the brand through various means. One of them is undoubtedly represented by social media. Aims: This paper examines the communication of fashion sustainability through social media, and in particular its visual dimension, by undertaking a content analysis of over 600 Instagram photos of two Tunisian brands that are visibly exposed on the sustainability front. Methodology: Statistical analysis of this communication based on image, caption and hashtag is used to provide interesting insights into the elements that underlie effective online sustainability communication and, more specifically, on visual social media. Three theories are used to explain this topic namely Speech Act Theory, Color Theory, and Technology for Environmental Action Model (TPAM). Nine themes related to sustainability and fashion were extracted from the images of two sustainable brands "Shab Kids", "Triiiza" and "Tommy Hilfiger" accompanied by their captions and hashtags. Finding: Our findings contribute significantly to understanding the elements used in visual communication of sustainable fashion brands on social media. For brand-generated content, we selected two eco-responsible Tunisian brands elected by "ileycom" (online marketplace) that declare themselves sustainable and are known in the fashion industry and among consumers for their orientation towards sustainable practices. Sustainable brands engage consumers in a conversation about sustainability, which can strengthen brand identity and create an emotional connection with the audience. Conclusion: It is essential for brands to communicate sustainability while taking full advantage of social media platforms like Instagram. Our study analyzed various communication elements on Instagram such as single image, multiple images, hashtags, and captions
« ON A VOYAGÉ POUR VOUS! »: EXPLORATORY STUDY OF THE ROLE OF STORYTELLING WITHIN VIRTUAL COMMUNITIES ON THE ONLINE VALUE CO-CREATION
No full textStorytelling is recognized as a catalyst for tourism development. It is a marketing tool that will contribute to the influence of the destination. By mobilizing the theory of image transfer, the objective of this paper is to examine the determinants of storytelling within consumer communities on the co-creation of value in the era of a pandemic. An exploratory qualitative study by non-participant observation and the critical incident method with 10 narrators who have already carried out storytelling was conducted. The results clarify that five determinants explain the adoption of storytelling tourists within the virtual community, such as helping and influencing others, citizenship, entertainment, satisfaction and community engagement. Moreover, this technique has a positive effect not only on the co-creation of value between the destination and the tourist but also between tourists. Le storytelling est reconnu comme un catalyseur de développement touristique. Il s’agit d’un outil de marketing qui contribuera au rayonnement de la destination. En mobilisant la théorie du transfert d’image, l’objectif de ce papier est d’examiner les déterminants du storytelling au sein de communautés des consommateurs sur la co-création de la valeur à l’ère d’une pandémie. Une étude qualitative exploratoire par l’observation non participante et la méthode de l’incident critique auprès de 10 narrateurs qui ont déjà effectué des storytelling a été conduite. Les résultats clarifient que cinq déterminants expliquent l’adoption des touristes de storytelling au sein de la communauté virtuelle tels que l’aide et l’influence des autres, la citoyenneté, le divertissement, la satisfaction et l’engagement communautaire. De plus, cette technique a un effet positif non seulement sur la co-création de la valeur entre la destination et le touriste mais aussi entre les touristes. Originalité/valeur : Cette étude met en évidence le phénomène de storytelling dans le tourisme pour les jeunes touristes. Leur contribution est importante sous forme de créativité et d'innovation et en intégrant ces jeunes touristes dans le processus de prise de décision. Ils garantissent leur capacité à participer et à concevoir, ce qui se traduit par un engagement envers le fournisseur de services. Article visualizations
La participation active des foodies dans les communautés virtuelles de restauration : déterminants et rôle dans la co-création de valeur
No full textDe nos jours, les consommateurs utilisent de plus en plus les réseaux sociaux pour partager leurs expériences liées à la nourriture. Cette personne est appelée « foodie », ce qui, malgré son importance, n’est pas encore pleinement exploré. En particulier, peu de recherches ont été menées sur ses effets dans le contexte du comportement du consommateur, notamment au sein des canaux numériques. Cet article vise à proposer une première enquête sur les déterminants de la participation active de cette personne au sein du canal social. Les deux communautés sur le réseau social Facebook de « Nous avons mangé pour vous*® 2.0 » et « Nous avons cuisiné pour vous avec amour » ont été choisies afin de discuter avec les foodies tunisiens et apporter des réponses sur les déterminants de la participation active dans les communautés virtuelles. Les résultats ont montré que les foodies ont des motivations telles que l’interaction sociale, l’engagement, l’expérience, l’affiliation communautaire, l’extraversion et la passion. Cela peut contribuer à la co-création de valeur
Not Always a Co-creation: Exploratory Study of Reasons, Emotions and Practices of the Value Co-destruction in Virtual Communities
No full textContemporary Amerindian imaginaries and the challenge of intersectional analysis
No full textLaura Monica del Carmen is a 25-year-old immigrant from a former pueblo de indios in Oaxaca who now lives in a small rented apartment in Mexico City. Chronicling what ought to have been the last month of Laura's lonely life, the film is mainly set in one room only, with just a few speaking parts. The author reveals that Laura's impotence as a migrant is not the only way to look at the film. The idea that time poses a threat has developed into a specific Amerindian chronotope. Through Amerindian lenses, leap year can indeed be seen as an example of the tyranny of time: another cognitive schema to feed Amerindian imaginaries. The chapter discusses that the art of Maya painters like Salvador Reanda Quieju falls within the Amerindian schemas. At the end, it is clear that for Amerindian mnemonic community art, the intersection of gender and sex cannot end without intersecting also with race
Agriculture and society in Central Mexico : the Valley of Tulancingo in the late colonial period (1700-1825)
No full textThis study provides a first approach to the economic and social history of the
Valley of Tulancingo in the late colonial period. In examining the development of
this agricultural area of central Mexico, the author discusses the broader
transformations that affected the country as a whole during the eighteenth and
early nineteenth centuries: population growth, migration, urbanization, and the
commercialization of agriculture. On this score, the study participates in the
current debate on the best way to characterize the Mexican agricultural sector at
the end of the colonial rule. Most modern historiography tends to emphasize that
demographic growth transformed the traditional balance between population
and resources and was a major cause of economic and social disruption in the
countryside. The author combines new evidence with recent findings from the
specialist literature, to argue that Tulancingo fully participated in the roster of
economic and social changes of the period. The work begins with a description of
Tulancingo's population trends and an analysis of the spatial distribution of the
population. It goes on with an analysis of the Valley's agricultural economy,
describing the complementary rural elements of Indian communities and
haciendas, and examining a series of related transformations in landholding,
marketing, and social relations. This study will be of interest to anyone
concerned with Mexican economic and social history, or the history of
agriculture
Multilingual Auxiliary Tasks Training: Bridging the Gap between Languages for Zero-Shot Transfer of Hate Speech Detection Models
No full textAccepted to Findings of AACL-IJCNLP 2022International audienceZero-shot cross-lingual transfer learning has been shown to be highly challenging for tasks involving a lot of linguistic specificities or when a cultural gap is present between languages, such as in hate speech detection. In this paper, we highlight this limitation for hate speech detection in several domains and languages using strict experimental settings. Then, we propose to train on multilingual auxiliary tasks -- sentiment analysis, named entity recognition, and tasks relying on syntactic information -- to improve zero-shot transfer of hate speech detection models across languages. We show how hate speech detection models benefit from a cross-lingual knowledge proxy brought by auxiliary tasks fine-tuning and highlight these tasks' positive impact on bridging the hate speech linguistic and cultural gap between languages
Can Character-based Language Models Improve Downstream Task Performance in Low-Resource and Noisy Language Scenarios?
No full textInternational audienceRecent impressive improvements in NLP, largely based on the success of contextual neural language models, have been mostly demonstrated on at most a couple dozen high-resource languages. Building language models and, more generally, NLP systems for non-standardized and low-resource languages remains a challenging task. In this work, we focus on North-African colloquial dialectal Arabic written using an extension of the Latin script, called NArabizi, found mostly on social media and messaging communication. In this low-resource scenario with data displaying a high level of variability, we compare the downstream performance of a character-based language model on part-of-speech tagging and dependency parsing to that of monolingual and multilingual models. We show that a character-based model trained on only 99k sentences of NArabizi and fined-tuned on a small treebank of this language leads to performance close to those obtained with the same architecture pre-trained on large multilingual and monolingual models. Confirming these results a on much larger data set of noisy French user-generated content, we argue that such character-based language models can be an asset for NLP in low-resource and high language variability set-tings
Polymer Nanocomposites for Energy Storage Applications
No full textPublisher Copyright: © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.Polymer based-nanocomposites (PNC) have attracted considerable industrial and research concerns thanks to their outstanding applications in various areas and it is expected to be one of the most useful functions for nanotechnology trends. PNC consists of a polymer with different nanofillers that scattered in a polymer matrix. The attained nanocomposites could have different shapes, structures, and geometry (for example, platelets, fibers, and spheres), but a range from 1 to 100 nm is accounted specially for one-dimension structure. They demonstrate unique merits that cannot achieved with individual compounds that act alone. Nanofillers enhance the characteristics of polymeric substances for their possible use as materials for advanced energy storage systems. Polymer nanocomposites appear to have a very bright future for many applications due to their low average cost and ease of production, which make our life relaxed. The current chapter mainly focuses on different polymer nanocomposites and their applications for energy storage includes electrochemical capacitors and lithium-ion batteries.Peer reviewe
