1,047 research outputs found
Return on Investment in Public Relations: A critical assessment of concepts used by practitioners from the perspectives of communication and management sciences
No full textReturn on Investment (ROI) is a term commonly and non-specifically used by public relations practitioners when discussing the value to be created from communication activities. It mimics business language, particularly from business administration and financial management, but does not figure widely in academic discourse (Watson, 2005).
Although the Institute for Public Relations [now CIPR] undertook a review of ROI practice in the United Kingdom (IPR/CDF 2004) and Likely, Rockland & Weiner (2006) proposed variations of ROI as alternatives to the discredited Advertising Value Equivalence (AVEs) measure of value creation, there has been little discussion other than Macnamara (2007) and Gregory and Watson (2008).
This paper gives an overview on the views of ROI in public relations literature and concepts used by agencies and providers of measurement services. It reports on survey research amongst practitioners in several European countries on identifying the economic value of public relations. The findings are compared with the concepts of ROI used in business and accounting literature (Weber and Schäffer, 2006; Drury, 2007).
Applied theory and parameters for the development of measurement and evaluation techniques are proposed. The paper concludes that the use of the term ROI in public relations needs a proper foundation in overriding management theory; otherwise PR theory and practice will discredit themselves
An initial investigation on the use of ‘Return on Investment” in public relations practice
No full text‘Return on Investment’ (ROI) is usually defined in management literature as a measure of financial effectiveness that is concerned with the returns on capital employed in business (profit-making) activities. In public relations practitioner parlance, however, ROI appears to be used in a much looser form to indicate the results of activity. This mixed method research using an online survey instrument investigated practitioner understanding of the term, primarily in the UK. These findings resulted: 1) Two-thirds of PR practitioners use the term ROI when planning and evaluating communication activity; 2) ROIs related to communication objectives (66.7%) are more widely used than financial-related ROIs (12.8%); 3) There is a clear difference in ROI practices between consultants/freelances and in-house colleagues. Nearly three-quarters of consultants and freelances (73.1%) offer an ROI formula to clients but only 26.3% of in-house practitioners have one; and 4) On the oft-discussed question of an industry-wide ROI formula, only 35.6% supported the proposition with 64.4% opposed. However, the survey also found that practitioner concepts of ROI are very narrowly expressed, mainly in relation to media outputs
A follow-up reflection on software process improvement ROI
No full textOur discipline must shift toward value-based software engineering, because we're obliged to prove our contributions to the financial bottom line. In the May/June 2004 IEEE Software special issue on return on investment (ROI), the author presented measurement results for the ROI of software process improvement (SPI). This article made three main contributions. First, provided a detailed overview of publications containing real-life measurement results from practical applications of SPI, in which the author measured the ROI. My study included 20 cases, with an average ROI of 7 and a median of 6.6. This indicates that SPI's net profit seems to be approximately US$7 for every dollar invested. However, I found no published cases in which SPI investments resulted in a measurable loss; furthermore, the ROI bandwidth was large (between 1.5 and 19). This indicates that the actual ROI of an SPI investment seems hard to really guarantee up front. Second, I showed that benefits are just as easy to quantify as costs. Cost measurements are always based on an agreement about how to measure and quantify costs. Such an agreement can also serve as the basis for measuring benefits. My article contained data from two real-life projects that had made such cost and benefit measurements and calculated ROI. Finally, I concluded that expressing "value" is crucial. Software engineering and its improvement are often major investments for organizations. Investments must be profitable. Because different people in different roles share one generic term for value-money, I recommended expressing any software engineering effort and its benefits in financial terms.Software TechnologyElectrical Engineering, Mathematics and Computer Scienc
La (re)traduction, un art difficile. À propos du "Roi Lear des steppes"
No full textpeer reviewedThe writing of "Un Roi Lear des steppes" required a lot of preparation: Turgenev was interested in legal texts on donations, medical details concerning premonitory paralysis, as well as technical details relating to the construction of roofs. After presenting the theorical framework concerning self-translation and re-translation, we compare three French versions of the story, what we call the «semi-self-translation» of Turgenev (1872), a retransalation published in the «Bibliothèque de La Pléiade» (1986) and the last version made in Mons, published in 2018. We examine some translation’s choices (lexical, stylistic, even syntactic) by extracting details documented and collected by the author as well as some Russian cultural traits, since Turgenev wanted to «make his characters as Russian and as rustic as possible»
[The adoption of a general mandatory income tax reporting system and a beneficial ownership registration for legal entities]
No full textTax Justice Network ISRAEL; [author: Roi Harari with Dr. Tamir Shanan and RA Moran Harari]Text hebräischHebräisc
Popold II, roi des Belges et des Belles devant l'objectif caricatural /
No full textPreface dated 1908.Title vignette.Mode of access: Internet
How a major multinational is working to overcome the barriers to improved expatriate ROI
No full textDespite the growing use of international assignments
and the high cost of expatriates, few global
firms have found the key to gauging the success of
their mobility program, especially their expatriate
return on investment (ROI). The author reports on one global firm that has made great strides towards a practical ROI tool by targeting the fundamental systems and processes needed to manage international assignments. The author also makes the case that an assignment’s purpose, relative to business and/or organizational strategies, determines the types of inputs and outcomes to measure; and that ROI determinations for expatriates must include intangible and long-term benefits and costs
The value of learning: how organizations capture value and roi
No full textIn this book the author offer a proven approach to mesurement and evaluation for learning and development that can be replicated throughout an organization, enable comparisons of results from one program to another, and ultimately improve ROI
THE INFLUENCE OF INVENTORY TURNOVER TO RETURN ON INVESTMENT (ROI) AT CV. ARMICO
No full textCV.Armico is one of the publishers who' are located in Bandung. In this research to know the performance CV.Armico one of them by using the profitability ratio analysis. One of the ratio of profitability to measure the level of Return on Investment (ROI). In this case, Return on Investment (ROI) that occurred in CV.Armico have any meaning that is also very important as the analysis of financial reports that are complete (comprehensive). But in an increasingly tight competition, the decline in ROI is a problem that may occur for each company, such as that experienced by CV Armico years in the period 1998-2007.
The goal in this research is to know how to change a stock of inventory, to know how the Return on Investment (ROI), and know how the influence of inventory turn over to ROI.
In this research the author uses the method verifikatif. Basically verifikatif method is a method used to test the truth of a hypothetical that was conducted through the collection of data in the field. To analyze the data using the author product moment correlation coefficients used to know the degree of relationship between variables X (inventory turnover) with variables Y (ROI). The data collection technique used was the assessment document with a hypothetical research is formulated level inventory turn over have a positive influence on ROI.
After the calculation and analysis of data by using the Product Moment correlation coefficients, the results obtained is 0.98. This means that the level inventory turn over have a relationship with ROI-positive and have a very strong relationship. To find out how big the influence of rotation between the level inventory turn over to be ROI, then the coefficients determination should be calculated after the calculation of the value of 96.04%. This shows that the level inventory turn over has rotation of 96.04% of the ROI, while the remaining 3.96% is influenced by other factors
Demonstrating RoI in the library: The Holy Grail search continues
No full textArticle type: Viewpoint.
Purpose: This article examines approaches by academic libraries in demonstrating
return on investment (RoI).
Design/Methodology/Approach: As a participant in a recent international RoI
study, the author reviews the various difficulties in developing a suitable
methodology.
Findings: Using grant income as the basis for demonstrating RoI, it was found that
wide differences in results may be attributable to a number of factors related to the
parent organization, the availability of grant funding and the country of the study.
Research limitations/implications: Further work is necessary to arrive at a suitable
methodology for a diverse range of academic libraries.
Practical implications: Library managers are alerted to issues and problems
surrounding the development of return on investment methodologies.
Originality/value of paper: This paper will prove useful to librarians considering
investing time and other resources in developing methodologies for demonstrating
return on investment.published_or_final_versio
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