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ANALISIS MANAJEMEN STRATEGI PEMASARAN PADA UMKM I SUN VERA DENGAN METODE QSPM
No full textJika membutuhkan abstrak atau isi jurnal silahkan menghubungi author melalui email [email protected]Â Dipublikasikan tanggal: 29 Juli 202
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
Analisis Pemilihan Strategi Pemasaran Menggunakan Metode Swot Dan Qspm Pada Perusahaan Kayu CV XYZ
No full textCV XYZ adalah salah satu industri kayu yang ada di Indonesia yang sedang mengalami permasalahan dimana penjualan periode agustus 2022 – juli 2023 tidak stabil dan cenderung menurun. Penyebab dari ketidakstabilan penjualan terjadi disebabkan karena ketidakpastian pasar dan ketatnya persaingan pasar global terhadap aktifitas ekspor. Penelitian ini menggunakan The Strategy-Formulation Analytical Framework yang terdiri dari input stage dengan metode IFE EFE, matching stage dengan metode IE dan SWOT, dan decision stage dengan metode QSPM untuk merumuskan strategi pemasaran baru. Penelitian ini bertujuan untuk merumuskan strategi pemasaran baru yang bertujuan mengatasi permasalahan penurunan penjualan yang terjadi pada CV XYZ. Setelah melakukan 3 tahap tersebut, didapatkan 32 faktor CV XYZ yang terdiri dari 16 faktor internal dan 16 faktor eksternal. Di mana posisi CV XYZ pada matriks IE berada pada sel II yaitu grow and build, dan didapatkan 8 strategi pemasaran baru menggunakan matriks SWOT. Pada tahap terakhir dilakukan perhitungan menggunakan QSPM dan diapatkan strategi dengan nilai TAS tertinggi adalah strategi 6 kombinasi dari faktor kelemahan dan peluang, yaitu strategi promosi digital dan pemasaran online. Dengan strategi tersebut rekomendasi yang diberikan kepada CV XYZ adalah memaksimalkan SEO website perusahaan dan menggunakan e – commerce Alibaba sebagai platform pemasaran digital.
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CV XYZ is one of the wood industry players in Indonesia currently facing challenges, with sales from August 2022 to July 2023 showing instability and a downward trend. The instability in sales is attributed to market uncertainties and intense global competition in export activities. This research employs The StrategyFormulation Analytical Framework, comprising the input stage using the IFE EFE method, the matching stage employing the IE and SWOT methods, and the decision stage utilizing the QSPM method to formulate new marketing strategies. This research aims to formulate a new marketing strategy aimed at addressing the issues of declining sales experienced by CV XYZ. After completing the three stages, CV XYZ identified 32 factors, comprising 16 internal and 16 external factors. The position of CV XYZ on the IE Matrix is in cell IV, indicating a 'grow and build' strategy. Subsequently, 8 new marketing strategies were derived using the SWOT Matrix. In the final stage, calculations were performed using QSPM, revealing that the strategy with the highest TAS value is Strategy 6, a combination of Weaknesses and Opportunities. This involves implementing digital promotion and online marketing strategies. The recommended course of action for CV XYZ is to maximize the company website's SEO and utilize Alibaba's e-commerce platform for digital marketing
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