1,721,189 research outputs found
Conceptualizing and Measuring Multidimensional Green Brand Equity: Analyzing Antecedents and Consequences in Cross-Cultural Evaluation
No full textIn modern day’s lifestyle communities, the consumers may face challenges without propagation of multiple brands and their corollary on their livelihood. Consumer lives are framed and marked with the products that they use, allegory, names and true/false promises. As consumers are becoming ecological friendly and their stress for environmental friendly products and services increases, many firms have engrossed in introducing and endorsing sustainable products and services while endeavoring to reinforce their promise to sustainability. Organizations are allocating noteworthy resources to pursue higher brand equity; thus, the authors believe the industry-level implications by exploring how the introduction of eco-friendly products transform consumers’ attitudes towards brand. Brand equity, a strategic marketing asset, can provoke a welcoming and unique relationship that differentiates the bond between products and customers. Brand equity is taken as a fundamental marketing concept for practitioners and academicians to understand the net impact, mechanisms, and objectives of marketing campaigns. The academicians aspire to know what it means for an organization and how it can measure whereas practitioners are trying to gauge consumer buying behavior to increase in brand value. An essential countenance of brand equity is sustainability which emerges as a paramount impression for environmental concerns that firms cannot oversee. Many definitions, conceptualizations, and measurements of brand equity are available on the generic definition: an additional value provided by a brand to the product.
The plethora of studies indicated that brand equity is, an intangible asset, played a vital role in increasing overall performance and customer preferences, the next logical question would be: how can a firm offer environmental friendly brands and how it measures green brand equity? No systematic research is taken into consideration to develop a multidimensional green brand equity scale. Accordingly, this research enables an in-depth analysis for bringing contemporary linkage in scattered brand equity literature that has no prior history of sustainability inclusion as a key countenance. In doing so, we urge that sustainability dimension in brand equity can helpful in two perspectives: (1) firms can use this concept to trounce consumer cynicism about green attributes and brand’s functionality, and (2) it fills the significant flaws in current conceptualization of brand equity that can serve as an inspiration for theoretical soundness and its better development as measuring tool. We also advocate that brand equity concept should include sustainability paradigm other than marketing assets and stakeholder value.
This study offers an original, unique and validated scale of green brand equity through the systematic scale design process. The data is collected from 980 consumers of telecommunication and home appliances industries in Pakistan and Italy. The six-dimensional green brand equity scale consists of brand leadership, brans association, social influence, brand awareness, sustainability, and perceived quality. This multistep scale development study reveals that the green brand equity scale is generalizable, parsimonious, valid and reliable in different cultures. Additionally, this research also investigates the impact of country-of-origin, brand credibility and brand trust on green brand equity as well as its consequences in cross-cultural context. The hypothesized connections are examined using structural equation modeling method and indicated significant relationships.Nelle comunità di stile di vita di giorno moderna, i consumatori possono affrontare le sfide senza propagazione di varie marche e il loro corollario il loro sostentamento. vita dei consumatori sono incorniciate e contrassegnati con i prodotti che utilizzano, allegoria, nomi e vero / falso promesse. Mentre i consumatori stanno diventando ecologico amichevole e il loro sforzo per prodotti rispettosi dell'ambiente e servizi aumenta, molte aziende hanno assorto in introdurre e avallando prodotti e servizi sostenibili, mentre cercando di rafforzare la loro promessa di sostenibilità. Le organizzazioni stanno allocando le risorse notevoli per perseguire maggiore brand equity; in tal modo, gli autori ritengono che le implicazioni a livello industriale da esplorare come l'introduzione di prodotti eco-compatibili trasformare atteggiamenti dei consumatori nei confronti del marchio. Brand equity, un asset strategico di marketing, può provocare un rapporto accogliente e unico che differenzia il legame tra prodotti e clienti. Brand equity è considerato come un concetto di marketing fondamentale per i professionisti e accademici di comprendere l'impatto netto, i meccanismi e gli obiettivi delle campagne di marketing. Gli accademici aspirano a sapere cosa significa per un'organizzazione e come si può misurare, mentre gli operatori stanno cercando di valutare il comportamento di acquisto dei consumatori ad aumentare di valore del marchio. Un aspetto essenziale della brand equity è la sostenibilità, che emerge come un'impressione di primaria importanza per le questioni ambientali che le imprese non possono sorvegliare. Molte definizioni, concettualizzazioni, e misure di brand equity sono disponibili sulla definizione generica: un valore aggiunto fornito da un marchio al prodotto.
La pletora di studi ha indicato che il valore della marca è, un bene immateriale, ha svolto un ruolo essenziale per rafforzare le preferenze complessive prestazioni e dei clienti, la prossima domanda logica sarebbe: come può una società offrono marche a basso impatto ambientale e di come si misura il valore della marca verde? Nessuna ricerca sistematica è preso in considerazione per sviluppare una scala brand equity verde multidimensionale. Di conseguenza, questa ricerca consente un'analisi approfondita per portare il collegamento contemporaneo di dispersi letteratura brand equity che non ha storia precedente di inclusione sostenibilità come aspetto chiave. In tal modo, chiediamo che dimensione della sostenibilità nella brand equity può disponibile in due prospettive: (1) le imprese possono utilizzare questo concetto per trounce il cinismo dei consumatori sugli attributi verdi e la funzionalità del marchio, e (2) che riempie i difetti significativi corrente concettualizzazione di brand equity che può servire come fonte di ispirazione per la solidità teorica e il suo migliore sviluppo come strumento di misurazione. Inoltre sosteniamo che il concetto brand equity dovrebbe includere paradigma della sostenibilità diversa marketing beni e valore per gli stakeholder.
Questo studio offre una scala originale, unico e convalidato di brand equity verde attraverso il processo di progettazione scala sistematica. I dati vengono raccolti da 980 consumatori di telecomunicazione e degli elettrodomestici industrie in Pakistan e in Italia. La scala di brand equity verde a sei dimensioni si compone di leadership di marca, associazione crusche, influenza sociale, la consapevolezza del marchio, la sostenibilità e la qualità percepita. Questo studio di sviluppo di scala più fasi rivela che la scala di valore della marca verde è generalizzabile, parsimoniosa, valido ed affidabile nelle diverse culture. Inoltre, questa ricerca indaga anche l'impatto del paese d'origine, la credibilità del marchio e marchio di fiducia sulla brand equity verde così come le sue conseguenze in un contesto interculturale. I collegamenti ipotizzati vengono esaminati con il metodo equazione modellazione strutturale e indicati relazioni significative
Comparison of frequency domain models for assessing the harmonic emissions of low voltage photovoltaic systems
No full textThe proliferation of photovoltaic (PV) systems connected to low voltage (LV) distribution networks can have detrimental impacts on waveform distortion. This is caused by the power electronic interface, with voltage source converter (VSC) technology being by far the most prevalent. As such, proper emission models, which can account for the non-linear operation of VSCs used in PV systems have to be developed and investigated for the assessment of harmonic distortion in LV networks. This paper compares different frequency domain models (FDMs), specifically, methods based on frequency coupling matrices and an analytical method based on a harmonically coupled impedance matrix, for the type of single-phase PV systems typically found in LV distribution networks. Two case studies are presented to compare the models in terms of computational complexity and accuracy, with results showing that models accounting for the interaction between same order harmonics are sufficiently accurate
Thermodynamic analysis of a synergistic integration of solid oxide fuel cell and solar-based chemical looping methane reforming unit for solar energy storage, power production, and carbon capture
Full text linkThis study presents a thermodynamic analysis of a novel concept that synergistically integrates a solid oxide fuel cell with a Ceria-based solar-chemical looping methane reforming system. The integrated configuration aims to simultaneously achieve solar energy storage, electric power production, carbon capture storage, and in situ re-utilization. The proposed hybrid system capitalises on the advantageous features of the solar-chemical looping methane reforming unit, specifically methane reforming and oxygen carrier reduction during the reduction step for solar energy storage, and waste gas dissociation during the oxidation step for energy release. The additional syngas produced is introduced to the fuel cell, enabling further power production and waste stream re-utilization. The schematic process of the system is modelled by solving mass and energy balances at steady-state conditions. The chemical looping parameters (fuel reforming ratio, co-splitting ratio), material parameters (Ceria effectiveness), and fuel cell parameters (temperature, fuel utilisation, operating voltage, and steam-to-carbon ratio) are also examined. The proposed hybrid solar power plant concept exhibits promising characteristics, achieving high electrical and global efficiencies (63.6 % and 70 %, respectively), high energy density (404 kWh/m3) with partial carbon dioxide re-utilization and net zero emissions
Achieving business competitiveness through corporate social responsibility and dynamic capabilities: An empirical evidence from emerging economy
No full textThe automobile industry is adopting various processes, including innovation and dynamic capabilities, to foster economic growth and survival without negatively affecting the environment. This study investigates the indirect role of green innovation and environmental performance in the relationships of corporate social responsibility and dynamic capabilities with business competitiveness. Additionally, this research explores government support as a boundary condition in strengthening (or vice versa) the impact of dynamic capabilities and corporate social responsibility on green innovation. We used a self-administered survey questionnaire to collect data from 344 respondents in Pakistan's automobile industry. The structural equation modeling results revealed that green innovation and environmental performance act as mediators and government support strengthens dynamic capabilities and corporate social responsibility connection with green innovation. The theoretical and practical implications for practicing managers are thoroughly discussed
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Planktonic foraminiferal biostratigraphy and palaeobiogeography of the <scp>Albian–Turonian</scp> succession from the Sulaiman Range, Pakistan
No full textDetailed taxonomy and biostratigraphy of the limestone, shale-rich Cretaceous Goru Formation within the western Sulaiman Range refer to diverse and well-preserved planktonic foraminifera. The age-diagnostic planktonic foraminifera encountered are; Biticinella breggiensis (middle Albian), Rotalipora ticinensis (late Albian), Rotalipora appenninica (latest Albian), Rotalipora brotzeni (early Cenomanian), Rotalipora cushmani (late Cenomanian), Whiteinella archeocretacea (latest Cenomanian–Earliest Turonian), Helvetoglobotruncana helvetica (early to middle Turonian), and Marginotruncana sigali (late middle to late Turonian). Based on the recovered planktonic foraminifera a middle Albian–late Turonian age has been assigned to the studied formation. The Rotalipora reicheli (middle Cenomanian) Zone was not identified as the First Appearance Datum of the nominal taxa present within the Rotalipora cushmani Zone. The planktonic foraminiferal assemblage characteristics suggest that the bioprovince of the Cretaceous Goru Formation belongs to the subtropical, warm water environment belonging to the Cretaceous Tethyan Realm and the palaeobiogeographic reconstruction suggests that the Neotethys was well-connected during the Albian–Turonian time interval
Masstige Marketing: A scale development and validity study
No full textLuxury brands successfully use a masstige marketing strategy by offering consumers social status, prestige, and rarity at premium prices. Using Churchill's (1979) scale development framework, this study proposes MasCal to address the recent calls on conceptualization and measurement of masstige marketing as an advancement in the strategic brand management domain. The five-dimensional masstige marketing scale covers self-congruence, prestige, brand knowledge, brand loyalty, and willingness to pay the premium price. The generalizability and nomological validity of the scale was examined by conducting three different studies in the restaurant, airline, and automobile industry. We outline comprehensive theoretical and practical implications hereunder
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