1,720,954 research outputs found
An Islamic identity approach to developing pro-recycling attitudes in Malaysia
No full textRecycling attitude and behaviour change have been traditionally explored from a socio-psychological perspective. Recent work on integrating social marketing communications interventions to influence this attitude and behavioural change has also grown. In particular, framing as a communications strategy has formed an important focus of this renewed stream of query. However, although the individual main effects of both positive and negative framing have been studied, the findings are mixed and do not offer clear justification in environmental studies. Sufficient articles emphasise that designing effective communication tools is vital and could be one of the reinforcement mechanisms to bridge the discrepancy. Furthermore, the studies on message framing effects and how consumer responses for single or multiple messages have received limited empirical consideration. Critically earlier studies have not specifically accounted for the influence of religion and moral identity in inducing behaviour change. Yet, within the type of context this study is embedded in, i.e. Malaysia, it would seem logical to tailor any interventions based on the socio-psychology on the target audience. Given the targeted nature of social marketing campaigns, this study proposes factoring in the Islamic self-identity of the Muslim target audiences in understanding recycling attitude change.In this study, an experimental design was employed. This study utilised a 2 (positive vs. negative) X 2 (Islamic identity framing: yes/no) X 2 (Moral identity framing: yes/no) between-subjects experimental design. Hence, eight groups (two control groups, six experimental groups) were required in total. The participants (n=850) were final-year business students at the Universiti Teknologi MARA (UiTM). The study found that informants would reflect different degrees of advertising effectiveness in response to different combinations of advertising framings, and Islamic framing will induce a better attitude towards the ad and a greater inclination to recycling intention. The results also indicated that, positive frames may be the most salient with Islamic appeals and may work effectively when emphasised with moral identity framing. Using identity framing to embed religion in these messages could have greater persuasive impact. As such this study is the first to highlight the use of Qur’anic verses as indicators of Islamic self-identity and demonstrate the effectiveness thereof for generating social change. Given the growing use of Qur’anic verses for social marketing interventions, this initial study represents an important contribution to validating the salience of this powerful social marketing approach
An Islamic identity approach to developing pro-recycling attitudes in Malaysia
Get PDFRecycling attitude and behaviour change have been traditionally explored from a socio-psychological perspective. Recent work on integrating social marketing communications interventions to influence this attitude and behavioural change has also grown. In particular, framing as a communications strategy has formed an important focus of this renewed stream of query. However, although the individual main effects of both positive and negative framing have been studied, the findings are mixed and do not offer clear justification in environmental studies. Sufficient articles emphasise that designing effective communication tools is vital and could be one of the reinforcement mechanisms to bridge the discrepancy. Furthermore, the studies on message framing effects and how consumer responses for single or multiple messages have received limited empirical consideration. Critically earlier studies have not specifically accounted for the influence of religion and moral identity in inducing behaviour change. Yet, within the type of context this study is embedded in, i.e. Malaysia, it would seem logical to tailor any interventions based on the socio-psychology on the target audience. Given the targeted nature of social marketing campaigns, this study proposes factoring in the Islamic self-identity of the Muslim target audiences in understanding recycling attitude change.In this study, an experimental design was employed. This study utilised a 2 (positive vs. negative) X 2 (Islamic identity framing: yes/no) X 2 (Moral identity framing: yes/no) between-subjects experimental design. Hence, eight groups (two control groups, six experimental groups) were required in total. The participants (n=850) were final-year business students at the Universiti Teknologi MARA (UiTM). The study found that informants would reflect different degrees of advertising effectiveness in response to different combinations of advertising framings, and Islamic framing will induce a better attitude towards the ad and a greater inclination to recycling intention. The results also indicated that, positive frames may be the most salient with Islamic appeals and may work effectively when emphasised with moral identity framing. Using identity framing to embed religion in these messages could have greater persuasive impact. As such this study is the first to highlight the use of Qur’anic verses as indicators of Islamic self-identity and demonstrate the effectiveness thereof for generating social change. Given the growing use of Qur’anic verses for social marketing interventions, this initial study represents an important contribution to validating the salience of this powerful social marketing approach
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
- …
