1,720,963 research outputs found
Social Media and its Impact on Decision Making for Trip
No full textSocial networks are not a new phenomenon of the human community. Social communication tools represent a revolution in terms of the possibility of publicity for enterprises. In this way mechanisms of social networks have not only changed the instruments, but also the communication. Social media is not focused exclusively on the development platform of promotion and communication, but also in the implementation of services to create new business opportunities and career. Professional groups present in networks are often closed and specifically dedicated towards specific groups in order to achieve defined objectives and set by direction of the company that benefit from these platforms. Social communications tools represent a revolution in terms of publicity opportunities for enterprises. Social media is becoming the key marketing tool for organizations who manage tourist destinations, in this way having a major impact on tourism markets. The role which social media is playing in various aspects of life is becoming increasingly every day, especially in areas such as social interaction and cultural and educational aspects of our lives. Social media are becoming important tools in marketing management for companies of tourist destinations, having a major impact on tourism markets. The arrival of new technologies such as social media have made it possible to change the way consumers seek information on their buying decisions. Ease of use, flexibility and interactivity offered by these social sites makes it easy for customers to get information that after all generate sales. These interactive web pages that have the status of social communities encourage consumers to interact with the community, strengthening prospects of customers. This will be resulted in customers who visit the community more often to get the desired information (Poon, A. 1993). With advices or knowledge that they get from the community they build the perception of destination and are used for making decisions by consumers. The purpose of this paper is to highlight the use of social media and the impact of social media in the decision making to travel by consumers choosing Albanian.</jats:p
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
GLOBAL CRISIS AND ITS EFFECTS IN THE DEVELOPED AND EMERGENT COUNTRIES - “THE BOTTOM OF THE PYRAMID” AS AN INNOVATION RESOURCE
Get PDFThe economists forecast that in the next 5 years the average annual growth of the global economy will be smaller than the average rate in the past 15 years. This reinforce more than ever the problem of the restricted resources management and discovery of the best possible ways to improve and increase the population welfare. It is raised the question: To serve 5 milliard people in the world (with less than 2$ per day) is: Moral responsability? High level of intelect? Business opportunity? Is it the time for companies to enter in the Bottom of the Pyramid markets? Is it the Bottom of the Pyramid the source of the innovation? Why are these markets attractive? Keywords: average annual growth, global economy, resources management, markets <br /
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
The Image and Perceived Quality of Universities as Important Dimensions for Building University Brand Equity -Case Study Involving Albanian Students
No full textResearch has shown that the probability of employment for individuals lacking proper qualification is four times smaller than that of those who possess proper qualification. Qualification helps people to occupy a decent job, that is to say a good paying job, with quality working conditions supplied by social and legal benefits and protection. A higher education degree is an investment in human capital however and in our country, the cost of this investment per individual is relatively high compared to the expected income. Since the investment to have a university degree is a rare purchase and for most students can be the first and last purchase, therefore the choice of university must be carefully evaluated which means that the image and the university's perceived quality can be the main selection criteria by students. Studies about brands, describe the impact of brand image through identification with the customer. This includes personal identification, where customers can identify themselves with some brands and therefore develop a level of fondness towards them. Therefore it can be suggested that people can enrich their image through the image of the brands they buy and use. Therefore, university students, as the most important group of interest are likely to identify their own self with the university they choose. Images of the university as a brand can be used by students to enrich their image, for example, students can begin to call themselves "boy / girl of X University". Andreassen and Lindestad (1998) have found that consumer retention is influenced by the image of corporate and consumer satisfaction. Within the context of a higher education, loyalty fostered by students can be furthered by the students' own perceived image of the university, as the observed quality of the university. This paper will attempt to treat the influence of perceived quality and image of the Albanian universities as the choice of study provided to Albanian students as well as the impact that these dimensions of brand equity impress upon Albanian universities.</jats:p
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
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