16,501 research outputs found
The Effects of Consumer Cosmopolitanism on Purchase Behavior of Foreign vs. Domestic Products
No full textThe purpose of this empirical study is to investigate the effects of consumer cosmopolitanism on foreign product purchase behavior in three major categories of consumer products (alcohol products, clothes, furniture). Based on the existing theoretical and empirical knowledge, we develop a conceptual model and identify two additional constructs as antecedents of foreign purchase behavior, i. e., consumer ethnocentrism and consumer knowledge of brand origins. The measurement model is examined using a data set of 261 adult consumers and tested via structural equation modeling. The study results confirm the strong total effect of consumer cosmopolitanism in purchase behavior and indicate a strong direct effect of this phenomenon on the behavioral outcome. The more cosmopolitan consumers have a stronger tendency to buy foreign rather than local products. On the other hand, the direct relationship between cosmopolitanism and consumer knowledge of brand origin was not supported in the study.cosmopolitanism, consumer ethnocentrism, knowledge of brand origins, foreign product purchase behavior, Slovenia
The Impact of Ad Characteristics on Adolescents’ Attitudes Towards Antismoking Ads
No full textSmoking exerts a considerable burden not only on those who smoke but just as well on society at large. In response, governments and institutions often resort to advertising which aims to discourage smoking. Unfortunately, our knowledge of the workings of antismoking advertising is detrimentally limited. In particular, the literature delving into the impact of antismoking ad characteristics (e. g., ad content, valence, intensity) on the overall effectiveness of antismoking advertising is scarce and contradictory. This empirical study aims to enhance the knowledge of antismoking advertising by presenting results of the survey involving Slovene adolescents. The adolescents were first exposed to advertisements of different antismoking ad contents (for the purpose of this study the term ‘ad content’ refers to types of appeals used in antismoking advertising), ad valence and intensity, and later invited to respond to a number of questions measuring their attitudes toward the ads, their attitudes toward smoking, their intentions to smoke, etc. The results indicate that while the different intensity and valence of ads produce varying attitudes toward the ads, we could not confirm these differences based on ad content. Also, we found that adolescent smokers respond to antismoking ads differently than do their nonsmoking peers. Our findings offer several important implications for antismoking advertisers and the research community interested in the workings of antismoking advertising.smoking and adolescents, antismoking advertising, attitudes toward antismoking ads
Slavistikos fakultetas
No full textApie VPU Slavistikos fakultetą.Turinys: Non schole, sed vitae discimus!/ Gintautas Kundrotas; Rusų kalba - įvadas į pasaulio kultūrą / Vida Gudonienė; Komandinio darbo pradmenys/ Irena Tunkevič ; Lenkų filologijos katedra/ Irena Masoit; Baltarusių kalbos centras/ Lilija Plygavka; Ugdyti tolerantišką asmenybę/ Tatjana Čeče
Irena Sendler. A nurse example of love of freedom Irena Sendler. Una enfermera ejemplo de amor a la libertad Irena Sendler. Uma enfermeira exemplo de amor à liberdade
No full textThis article summarizes the life of Polish nurse, Irena Sendler, who during the Second World War helped in the escape of over 2500 Jewish children, held in the Warsaw ghetto. In spite of having been arrested by the Gestapo, she never revealed the names or whereabouts of the children she saved. Irena reminds us that nursing is the art of protecting the lives of othersEn este artículo se resume la vida de la enfermera polaca Irena Sendler, quien durante la Segunda Guerra Mundial, ayudó a escapar a más de 2 500 niños judíos recluidos en el gueto de Varsovia. Aunque fue arrestada por la Gestapo, nunca reveló los nombres ni el paradero de los niños a quienes salvó. Irena nos recuerda que la enfermería es un arte para proteger la vida de los demás.Este artigo faz um resumo da vida da enfermeira polaca Irena Sendler, quem durante a segunda guerra mundial, ajudou a escapar a mais de 2 500 meninos judeus enclausurados no gueto de Varsóvia. Apesar de ter sido presa pela Gestapo, nunca revelou os nomes nem o paradeiro dos meninos a quem salvou. Irena nos recorda que a enfermagem é uma arte para proteger a vida dos demais
Determinants of Consumer Willingness to Purchase Non-Deceptive Counterfeit Products and the European Union
No full textThis study offers insights into non-deceptive counterfeiting by focusing on consumers in a new EU member country. More specifically, consumers’ inclination to purchase counterfeits at various price levels relative to retail prices of genuine branded products is examined, and the effects of various socio-economic and socio-psychological characteristics are explored. In reviewing the consumer behavior literature and recent empirical work, a conceptual model of consumer general willingness to purchase counterfeit products was developed. Using path analyses to test the system of structural relationships among the variables, inconsistent patterns of results were found across three classes of counterfeit products. Implications for management and further research are provided.counterfeit products, consumer unethical behavior, willingness to buy, Slovenia
- …
