1,720,998 research outputs found

    Der Zusammenhang von Kundenzufriedenheit und Sprache im Tourismus. Kann die Sprache die Wahrnehmung der Kundenzufriedenheit beeinflussen

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    Kundenzufriedenheit ist das Ergebnis eines vom Kunden vorgenommenen und somit subjektiven Vergleichs der aktuellen Erfahrungen bei der Produktnutzung mit den eigenen vorangehenden Erwartungen. Subjektive Erwartungen und Wahrnehmungen sind von kulturellen Mustern und Hintergründen geprägt. Während es eine Reihe von Forschungsstudien gibt, die den Einfluss von Kultur und Nationalität auf Verhaltensweisen und Konsumverhalten analysieren, gibt es kaum Untersuchungen, welche die Sprache als Indikator für Kultur und Bestimmungsfaktor für Konsum- und Reiseverhalten in den Mittelpunkt stellen. Dem vorliegenden Beitrag liegt daher die These zugrunde, dass Sprache die Wahrnehmung touristischer Angebote und somit die Zufriedenheit beeinflussen kann. Anhand einer Beispieldestination in Südtirol soll untersucht werden, ob aufgrund der unterschiedlichen Erfahrungen und Bewertungen, die verschiedene Sprachgruppen vornehmen, die sprachliche Identität über die Kultur die Wahrnehmung der Kundenzufriedenheit beeinflusst. Die Untersuchung hat gezeigt, dass es trotz der unterschiedlichen Bewertungen der Sprachgruppen hinsichtlich der Stärken und Schwächen eines Angebotes keine relevanten Unterschiede in der Zufriedenheit der Gäste gibt

    How to Create Destination Capabilities in the Field of New Product Development

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    This study aims to identify the key elements underlying a destination capability (DC), and to examine how these components interact to foster destination development. The paper uses Haugland et al.’s model (2011), which is structured around three major concepts: i) destination capabilities, ii) coordination at the destination level, iii) inter-destination bridge ties. To answer the research questions we carried out a preliminary study based on an inductive single-case study, represented by Skipassfree (Livigno, Italy). Skipassfree case study is analyzed along three stages: its “genesis”, its development, and last but not least its implementation through the use of a contractual form

    Architectural governance and the coordination of building culture: An exploratory reflection

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    The entirety of a region’s architectural expressions, that is, its building culture, has a strong impact on a region’s atmosphere. Being a collective and networked endeavour, building culture is difficult to coordinate. Against this background, this chapter presents an empirically informed reflection on architectural governance. The chapter is based on a multiple case study which compares five regions in the European Alps in terms of their coordination mechanisms in the areas of architecture and spatial planning, that is, architectural governance. The analysed regions include Grisons (Switzerland), Vorarlberg, Tyrol (both Austria), South Tyrol and Trentino (both in Italy). By combining conceptual considerations with empirical evidence, the chapter concludes with hypothesised relationships between architectural governance, building culture, socio-economic development dynamics and tourism

    Going Beyond Counting First Authors in Author Co-citation Analysis

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    The present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
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