87 research outputs found
Multimodal persuasion in right-wing populist TikTok discourse : Crafting a sense of ‘us’
No full textThis chapter explores persuasion on TikTok through the construction of a common social identity by one of the most followed Finnish right-wing populist politicians on the platform, Sebastian Tynkkynen. By analysing 277 of his TikTok videos published before the 2023 Finnish parliamentary elections, this chapter studies how Tynkkynen uses multimodal and discursive strategies to construct populist leadership and a shared social identity on the platform. A multimodal critical discursive psychological (MCDP) analysis demonstrates how identity leadership is built by engaging in the antagonistic construction of ‘us’ and ‘them’ and by fostering a shared social identity within the in-group (through celebration and victimisation) while simultaneously blaming the out-group (through mockery and irony). TikTok was found to serve as a favourable platform for populist actors to reach diverse audiences, engage with followers, and create and mobilise a common social identity through multimodal means. This study underscores the intricate interplay between multimodal communication, identity construction, and populist leadership in contemporary political discourse, where music and interaction with followers play a crucial role.Peer reviewe
A three-step approach to the critical discursive psychological analysis of prejudice in populist gender and sexuality discourse
No full textThis methodological chapter presents a pragmatic three-step procedure based on critical discursive psychology (CDP) that allows for analysing the content (what is being said), form (how something is being said using discursive strategies and rhetorical devices), and function (why it is said and what the possible social and political consequences of the talk are) in populist gender and sexuality discourse. The methodological steps of this model are showcased with empirical examples from interview data among laypeople. Through the structured analysis of the content, form, and function, this chapter illustrates the nuanced functions of discursive categorisation and particularisation used in lay discourse and argumentation to delegitimise minority rights, appear tolerant, and avoid accusations of prejudice. It is suggested that a CDP approach addresses some of the methodological challenges of mainstream approaches: it allows for sensitivity to contextual nuances of discourse and for understanding the polarising and politicising social consequences of laypeople's talk.Peer reviewe
Is populism on the rise? Perceptions of the social system in times of crisis: Disaffection, criticism, and justification in 5 European Countries
No full textInternational audienceChryssochoou, X., Cavallaro, M., Kalampalikis, N., Sakki, I. & Staerklé, C. (2023). Is populism on the rise? Perceptions of the social system in times of crisis: Disaffection, criticism, and justification in 5 European Countries. 19th General Meeting of the EASP, Krakow
Qualitative Approaches to the Social Psychology of Populism
No full textThis edited volume presents a social psychological exploration of populism and provides a unique qualitative understanding of the phenomenon’s appeal, bringing together an international mix of experts to interrogate populist attraction worldwide.
Featuring contributions from Finland, Greece, and Switzerland, the book offers nuanced theoretical, methodological, and empirical approaches for understanding populism, with chapters investigating topics such as populist communication, lay discourse, social representations of the elite and the people, and the mobilisation of young people. Unmasking the persuasive appeal of populism, the book provides examples of qualitative approaches within social, cultural, and political psychology. It draws from established theoretical traditions such as social representations theory and social identity theory, as well as critical discursive approaches, to demonstrate how to study complex relational phenomena such as populism.
With its novel inclusion of innovative qualitative methods for examining the social psychology of populism – providing a useful toolkit for qualitative research across various societal and political topics – this book will appeal to scholars, postgraduate students, and researchers studying social and political psychology, communication, qualitative research methods, and political behaviour more broadly
Is populism on the rise? Perceptions of the social system in times of crisis: Disaffection, criticism, and justification in 5 European Countries
No full textInternational audienceChryssochoou, X., Cavallaro, M., Kalampalikis, N., Sakki, I. & Staerklé, C. (2023). Is populism on the rise? Perceptions of the social system in times of crisis: Disaffection, criticism, and justification in 5 European Countries. 19th General Meeting of the EASP, Krakow
Raising European Citizens: Constructing European Identities in French and English Textbooks
No full textPeer reviewe
Analysing subject positions in multimodal populist communication
No full textIn the current digital era, political communication has become increasingly characterised by multimodality. This entails communication via multiple simultaneous means, including verbal, visual, and sonic ones. In this chapter, we propose a multimodal critical discursive psychological (MCDP) approach to analyse the construction of identities or subject positions in populist political communication. We do so through illustrative examples from our research on campaign videos in the context of Finland, where the right-wing populist Finns Party (FP) has enjoyed huge electoral successes in recent years, largely thanks to its effective communication in the online environment. Drawing on insights from multimodal discourse analysis (MDA) and critical discursive psychology (CDP), we present a methodology and an analytic procedure that enable researchers to study the multimodal layers of positioning in online political communication. We argue that to understand the appeal and success of contemporary populist movements, social scientists need to pay attention to the multimodal construction and mobilisation of identities in their (online) communication.Peer reviewe
Arkisen ajattelun lähteillä, oikeudenmukaisuuden hengessä
No full textLiisa Myyry, Salla Ahola, Marja Ahokas & Inari Sakki (toim.): Arkiajattelu, tieto ja oikeudenmukaisuus. Helsingin yliopisto, sosiaalitieteiden laitos, 2014. 361 s
Unveiling populist tactics on TikTok : A multimodal critical discursive psychology approach
No full textThis chapter investigates the use of multimodal communication by Riikka Purra, leader of the Finnish populist radical right-wing Finns Party (FP), on TikTok. It aims to uncover how Purra uses multimodal tactics to deliver her populist messages, especially during the 2023 Finnish parliamentary elections. The study employs a multimodal critical discursive psychology (MCDP) approach to analyse 59 TikTok videos posted by Purra preceding the 2023 elections. This methodology integrates critical discursive psychology with multimodal discourse analysis to scrutinise the content, form, and function of Purra's political communication. The analysis focuses on identifying patterns of multimodal functions in her TikTok posts, emphasising verbal, visual, and sonic components. The research identifies four primary multimodal functions in Purra's TikTok communication: othering, colloquialisation, mocking, and victimisation. These are accomplished through various multimodal resources, including emojis, casual attire, direct camera engagement, and intertextual references. The study shows how these elements simplify complex political messages, foster intimacy with viewers, and strategically obscure derogatory rhetoric. The findings indicate that TikTok's multimodal affordances allow populist politicians to modernise their image and connect with younger audiences. This research contributes to the limited understanding of TikTok as a tool for populist political communication.Peer reviewe
Qualitative Approaches to the Social Psychology of Populism : Unmasking Populist Appeal
No full textThis edited volume presents a social psychological exploration of populism and provides a unique qualitative understanding of the phenomenons appeal, bringing together an international mix of experts to interrogate populist attraction worldwide. Featuring contributions from Finland, Greece, and Switzerland, the book offers nuanced theoretical, methodological, and empirical approaches for understanding populism, with chapters investigating topics such as populist communication, lay discourse, social representations of the elite and the people, and the mobilisation of young people. Unmasking the persuasive appeal of populism, the book provides examples of qualitative approaches within social, cultural, and political psychology. It draws from established theoretical traditions such as social representations theory and social identity theory, as well as critical discursive approaches, to demonstrate how to study complex relational phenomena such as populism. With its novel inclusion of innovative qualitative methods for examining the social psychology of populism providing a useful toolkit for qualitative research across various societal and political topics this book will appeal to scholars, postgraduate students, and researchers studying social and political psychology, communication, qualitative research methods, and political behaviour more broadly. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.Peer reviewe
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