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STRATEGI PEMASARAN DALAM MEREKRUT SANTRI PADA PONDOK PESANTREN BAROKATUL QODIRI PUGUNG TAMPAK, KOTA KARANG, KEC. PESISIR UTARA, KAB. PESISIR BARAT.
Get PDFABSTRAK
Sangat penting bagi sebuah organisasi maupun lembaga untuk memiliki strategi
pemasaran dalam merekrut yang efektif dan berkualitas dalam menjalankan visi dan misi
yang sudah dibuat guna mewujudkan tujuan bagi organisasi maupun lembaga itu sendiri.
Penelitian ini bertujuan untuk meningkatkan minat pada pondok pesantren yang semakin
menurun daya tariknya dikalangan masyarakat dan remaja pada era modern pada saat ini.
Keberadaaan pondok pesantren pada dasarnya adalah lembaga Tafaqqul fid din,
yaitu lembaga untuk mengkaji dan mengembangkan ilmu-ilmu keislaman (Al-„ulum al�syari‟ah). Sebagai salah satu lembaga pengkajian Agama Islam yang ikut mencerdaskan
bangsa, sehingga ketertarikan dari masyarakat untuk memasukan anaknya kedalam
pondok yakni atas dasar kepercayaan terhadap kualitas lembaga, dalam memperkenalkan
kualitas potensi para santri yang dimiliki Pondok Pesantren Barokatul Qodiri Pesisir
Barat kepada masyarakat dengan melalui satrategi pemasaran yang efektif dan efisien
dalam merekrut santri nantinya.
Penelitian ini bertujuan untuk mengetahui bagaimana strategi pemasaran dalam
merekrut santri pada pondok pesantren Barokatul Qodiri dan apa saja kendala maupun
hambatan yang dihadapi dalam proses pelaksanaan strategi pemasaran dalam proses
rekrutmen. Metode penelitian yang digunakan penulis metode penelitian deskriptif
melalui penelitian lapangan (Field Research) dengan populasi 1 orang pengurus yang
berperan penting dalam pengelolaan pondok pesantren, sedangkan sampel yang
digunakan adalah purposive sampling kepada 1 orang yaitu pimpinan, pengurus pondok 1
orang. Penelitian ini juga menggunakan teknik pengumpulan data interview wawancara,
observasi dan dokumentasi.
Hasil dari penelitian pondok pesantren Barokatul Qodiri melakukan strategi
pemasaran dalam merekrut santri baru dengan strategi yakni strategi promosi, yang
dikelompokan menjadi 2 strategi promosi yakni strategi promosi menggunakan media
sosial dan strategi promosi menggunakan alumni santri dimana pondok pesantren yang
harus siap dalam menghadapi persaingan di era modern saat ini. Selanjutnya dalam
merekrut santri yang digunakan Barokatul Qodiri yakni dengan cara bersosialisasi kepada
para remaja dengan memanfaatkan media sosial hasil dari strategi pemasaran. Temuan
lain yang penulis dapatkan yakni mengenai kendala yang dihadapi pelaksanaan ada dua
bentuk yakni kendala yang bersumber dari lembaga maupun organisasi itu sendiri yang di
sebut internal dan bersumber dari lingkungan luar organisasi bergerak yang disebut
eksternal.
Kata Kunci : Strategi Pemasaran, Rekrutmen, Santri, Dan Pondok Pesantren.
iii
ABSTRACT
It is very important for an organization or institution to have a marketing
strategy in recruiting that is effective and quality in carrying out the vision and mission
that has been made in order to realize the goals for the organization and the institution
itself. This study aims to increase interest in Islamic boarding schools whose
attractiveness is decreasing among the public and adolescents in the modern era at this
time.
The existence of Islamic boarding schools is basically a Tafaqqul fid din
institution, which is an institution to study and develop Islamic sciences (Al-„ulum al�syari‟ah). As one of the Islamic study institutions that participate in educating the nation,
so that the interest of the community to enter their children into the boarding school is on
the basis of trust in the quality of the institution, in introducing the potential quality of the
santri owned by the Barokatul Qodiri Pesisir Barat Islamic Boarding School to the
community through a marketing strategy that effective and efficient in recruiting students
later.
This study aims to find out how the marketing strategy is in recruiting students at
the Barokatul Qodiri Islamic boarding school and what are the obstacles and obstacles
faced in the process of implementing marketing strategies in the recruitment process. The
research method used by the author is descriptive research method through field research
(Field Research) with a population of 3 administrators who play an important role in the
management of Islamic boarding schools and all students, while the sample used is
purposive sampling to 1 people, namely the leader, 1 boarding school administrators.
This research also uses interview, observation and documentation data collection
techniques.
The results of the research of the Barokatul Qodiri Islamic boarding school
carried out a marketing strategy in recruiting new students with a strategy namely a
promotion strategy, which was grouped into 1 promotional strategies, namely
promotional strategies using social media and promotional strategies using santri alumni
where Islamic boarding schools must be ready to face competition in the modern era. at
the moment. Furthermore, in recruiting students, Barokatul Qodiri used that is by
socializing with teenagers by utilizing social media as a result of marketing strategies.
Another finding that the authors get is that there are two forms of obstacles faced by the
implementation, namely constraints originating from the institution or the organization
itself which is called internal and sourced from the external environment of the mobile
organization which is called external.
Keywords: Marketing Strategy, Recruitment, Santri, And Islamic Boarding School
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
Author Under Sail The Imagination of Jack London, 1893-1902
No full textIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Intro -- Title Page -- Copyright Page -- Dedication -- Contents -- Acknowledgments -- Introduction -- 1. Spirit Truth -- 2. From Absorption to Theatricality and Back Again -- 3. "I Will Build a New Present" -- 4. Sons as Authors -- 5. Fathers as Publishers -- 6. The Daughter as Author -- 7. Lovers as Authors -- 8. At Sea with the Family -- 9. Yellow News, Yellow Stories -- 10. The Return Home -- Notes -- Bibliography -- Index -- About Jay WilliamsIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Description based on publisher supplied metadata and other sources.Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, YYYY. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
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