402 research outputs found
RELIGIOSITY MEMEDIASI PERCEIVED RISK DAN PURCHASE DECISION PADA PRODUK BOIKOT
No full textABSTRAK
Bagas Rino Anggoro (2313306) “Religiosity Memediasi Perceived Risk dan Purchase Decision Pada Produk Boikot” dalam bimbingan Prof. Dr. Hj. Ratih Hurriyati, M.P. dan Dr. Heny Hendrayati, S.IP., M.M.
Aksi boikot produk pro Israel muncul sebagai respon masyarakat internasional atas genosida yang terjadi di Gaza, Palestina. Boikot menargetkan produk dari berbagai perusahaan yang dianggap menjadi bagian dari pendukung genosida. Boikot telah memberikan dampak kerugian salah satunya adalah menurunnya penjualan akibat konsumen yang menghentikan pembelian. Penelitian ini bertujuan untuk mengetahui bagaimana religiosity dapat memediasi perceived risk dan purchase decision pada produk boikot. Populasi pada penelitian ini adalah responden yang berdomisili di Kota Bandung berusia minimal 18 tahun dengan pengetahuan terhadap produk yang diboikot seperti McDonald’s, Starbucks, dan Unilever serta sedang atau pernah mengonsumsi produk yang diboikot tersebut. Jumlah sampel pada penelitian ini yaitu 150 responden dengan menggunakan metode purposive sampling. Teknik analisis data yang digunakan yaitu analisis deskriptif dan verifikatif yang dilakukan melalui alat analisis SmartPLS4. Hasil penelitian menunjukkan bahwa perceived risk berada pada kategori sedang, religiosity berada pada kategori sedang, dan purchase decision pada kategori cukup tinggi. Selain itu, terdapat pengaruh positif dan signifikan pada semua variabel yang diteliti. Religiosity memediasi perceived risk dan purchase decision.
Kata kunci— Religiosity; Perceived Risk; Purchase Decision; Boikot
ABSTRACT
Bagas Rino Anggoro (2313306) “Religiosity Mediates Perceived Risk and Purchase Decisions on Boycotted Products” under the guidance of Prof. Dr. Hj. Ratih Hurriyati, M.P. and Dr. Heny Hendrayati, S.IP., M.M.
The boycott of pro-Israel products has emerged as a response from the international community to the genocide occurring in Gaza, Palestine. The boycott targets products from various companies considered to be supporters of the genocide. The boycott has caused losses, one of which is a decline in sales as consumers stop making purchase decisions. This study aims to examine how religiosity can mediate the relationship between perceived risk and purchase decision regarding boycotted products. The population in this study consists of respondents residing in Bandung City who are at least 18 years old and have knowledge of boycotted products such as McDonald’s, Starbucks, and Unilever, and who are currently or have previously consumed these products. The sample size in this study is 150 respondents, selected using purposive sampling. The data analysis techniques used are descriptive and verification analysis, conducted using the SmartPLS4 analysis tool. The results of the study show that perceived risk falls into the moderate category, religiosity is in the moderate category, and purchase decision is in the relatively high category. In addition, there is a positive and significant influence among all the variables studied. Religiosity mediates the relationship between perceived risk and purchase decision.
Keywords— Religiosity; Perceived Risk; Purchase Decision; Boycot
Pengaruh Customer Relationship Management (Crm) Dan Trustworthiness Terhadap Reputasi Bank
No full textDewi Purnamawati dan Ratih Hurriyati - STIE EKUITAS, BANDUNG ; Journal of Banking & Management Vol. 3, No.1, Agt 2019 ; ISSN : 2527-5135Banking has a positive contribution to the macro economy, especially to support the economic growth of a country. Bank bjb is a bank centered in the city of Bandung and prioritizes its operational activities in the area of West Java and Banten, originally bank bjb not a national bank but now bank bjb has been able to compete and compete with other banks. One of the efforts to increase the level of customer confidence is by promoting Customer Relationship Management (CRM) program is useful to manage every potential customer owned by banking. Customer Relationship Management (CRM) is one of the business approach based on relationship management with customers. Banking reputation reflects the good name of banking in the presence of consumers. The better the banking reputation will be the more number of customers owned by the banks concerned. This study aims to determine the effect of Customer Relationship Management (CRM) and Trustworthiness to Bank Reputation at bank bjb Branch Suci. This research method using qualitative approach.
Samples used are as many as 100 customers bank bjb in Branch Suci, by using simple random sampling. Data analysis used is path analysis. The results showed that partially or simultaneously Customer Relationship Management (CRM) and Trustworthiness have a significant influence on the Bank Reputation on the bank bjb Branch Sacred. Customer Relationship Management (CRM) and Trustworthiness accounted for 76.2% of the Bank's Reputation, while the remaining 23.8% was influenced by other variables not examined
PENGARUH APPLICATION QUALITY TERHADAP ONLINE REPURCHASE INTENTION MELALUI ONLINE SHOPPING EXPERIENCE (Survei pada Pengguna Aplikasi di Industri Fresh E-grocery Indonesia)
No full textHaidar Al Fardan Firmansyah (2103260) “Pengaruh Kualitas Aplikasi Terhadap Niat Ulang Berbelanja Daring Melalui Pengalaman Berbelanja Daring (Survei pada Pengguna Aplikasi di Industri Fresh E-grocery Indonesia)” di bawah bimbingan Prof. Dr. Ratih Hurriyati M.P dan Dr. Lisnawati, S.Pd., MM.
Penelitian ini bertujuan untuk memperoleh gambaran serta menganalisis pengaruh kualitas aplikasi terhadap niat ulang berbelanja daring melalui pengalaman berbelanja daring pada pengguna aplikasi fresh e-grocery di Indonesia. Jenis penelitian ini menggunakan deskriptif dan verifikatif dengan metode kuantitatif, melibatkan populasi sebanyak 416.400 pengguna dan sampel sebanyak 359 responden yang dipilih dengan teknik purposive sampling. Hasil penelitian menunjukkan bahwa kualitas aplikasi, pengalaman berbelanja daring dan niat ulang berbelanja daring berada pada kategori sedang. Selain itu, kualitas aplikasi berpengaruh terhadap niat ulang berbelanja daring baik secara langsung maupun tidak langsung melalui niat ulang berbelanja daring, meskipun pengaruh langsung ditemukan lebih kuat dibandingkan pengaruh tidak langsung. Temuan ini memberikan implikasi praktis bagi pengelola aplikasi fresh e-grocery untuk terus meningkatkan kualitas layanan aplikasinya agar mampu menciptakan pengalaman belanja yang positif serta mendorong loyalitas pelanggan dalam jangka panjang. Diharapkan penelitian ini berkontribusi pada pengembangan literatur mengenai perilaku konsumen digital, khususnya dalam konteks belanja produk segar secara daring di Indonesia. Implikasi dalam bidang pemasaran menegaskan bahwa perusahaan perlu mengintegrasikan kualitas aplikasi untuk meningkatkan dan mempertahankan niat pembelian ulang konsumen di tengah persaingan pasar digital yang semakin ketat.
Kata kunci: kualitas aplikasi, pengalaman berbelanja daring, niat ulang berbelanja daring
ABSTRACT
Haidar Al Fardan Firmansyah (2103260) “The Influence of Application Quality on Online Repurchase Intention Through Online Shopping Experience (A Survey on Application Users in the Indonesian Fresh E-grocery Industry)” supervised by Prof. Dr. Ratih Hurriyati M.P and Dr. Lisnawati, S.Pd., MM.
This study aims to obtain an overview and analyze the influence of application quality on online repurchase intention through the online shopping experience of fresh e-grocery application users in Indonesia. This type of research uses descriptive and verification with quantitative methods, involving a population of 416,400 users and a sample of 359 respondents selected using a purposive sampling technique. The results show that application quality, online shopping experience, and online repurchase intention are in the moderate category. In addition, application quality influences online repurchase intention both directly and indirectly through the online shopping experience, although the direct effect is found to be stronger than the indirect effect. These findings provide practical implications for fresh e-grocery application managers to continuously improve the quality of their application services to be able to create a positive shopping experience and encourage long-term customer loyalty. It is estimated that this study contributes to the development of literature on digital consumer behavior, particularly in the context of bold shopping for fresh products in Indonesia. The implications for the marketing field emphasize that companies need to integrate application quality to increase and maintain consumer repurchase intention amidst
increasingly fierce digital market competition.
Keywords : application quality, online shopping experience, online repurchase intentio
Analysis of quality function deployment to improve competitiveness: a case study of Universitas Pendidikan Indonesia
No full textUniversitas Pendidikan Indonesia (UPI) is an autonomous state university. Thus, it is not bound by the bureaucratic regulation of the central government. This study examines the innovative strategies of QDF (Quality function deployment) approach through the adoption of service quality and Kano model with creative strategy to examine how UPI has performed. The research methods used is verification and descriptive while the units analysed are students, lecturers and UPI administrative staff through a survey method. A total of 270 respondents participated in this survey. Data was also obtained from interviews with stakeholders of UPI and analysed using Structural Equation Modelling (SEM). The findings showed development of QFD model and resources has an impact on the orientation of the university strategy, knowledge competency, value creation, and competitiveness. Development of QFD Model affected strategic orientation, while Knowledge and Value Creation were influenced by University Resources
The Influence of Interactivity on corporate cellular service quality for performance excellence in Jakarta and West Java provinces
No full textMODEL PENINGKATAN KUNJUNGAN DESA WISATA MELALUI BRANDING DESTINASI, PENGALAMAN WISATA DAN MEDIA PROMOSI DIGITAL DIMEDIASI KREASI NILAI WISATA
No full textIwan Setiawan (2317324) Model Peningkatan Kunjugan Desa Wisata melalui Branding Destinasi, Pengalaman Wisata dan Media Promosi Digital dimediasi oleh Kreasi Nilai Wisata. Di bawah bimbingan Promotor Prof. Dr. Hj. Ratih Hurriyati, MP. Ko-promotor Dr. Heny Hendrayati, S.IP., M,M.
Penelitian ini bertujuan untuk menganalisis pengaruh branding destinasi, pengalaman wisata, dan media promosi digital terhadap keputusan kunjungan wisatawan ke desa wisata di wilayah Priangan Timur, dengan kreasi nilai wisata sebagai variabel mediasi. Penelitian ini dilatarbelakangi oleh pentingnya pemahaman tentang faktor-faktor pemasaran yang memengaruhi perilaku kunjungan wisatawan dalam konteks desa wisata.
Pendekatan yang digunakan adalah kuantitatif dengan desain deskriptif dan teknik survei. Data dikumpulkan dari 200 responden wisatawan menggunakan purposive sampling. Analisis data dilakukan menggunakan metode Structural Equation Modeling Partial Least Squares (SEM-PLS).
Hasil penelitian menunjukkan bahwa branding destinasi, pengalaman wisata, dan media promosi digital berpengaruh signifikan terhadap keputusan kunjungan wisatawan, baik secara langsung maupun tidak langsung melalui variabel kreasi nilai wisata. Media promosi digital menjadi faktor paling dominan, sedangkan pengalaman wisata berkontribusi besar dalam membentuk persepsi nilai. Kreasi nilai wisata terbukti menjadi mediator signifikan dalam hubungan tersebut.
Kontribusi penelitian ini mencakup perluasan penerapan logika dominan jasa (Service-Dominant Logic) dalam konteks pariwisata desa, serta penyediaan model empiris untuk memahami perilaku kunjungan wisatawan. Secara praktis, hasil penelitian ini memberikan acuan bagi pengelola desa wisata dan pembuat kebijakan dalam merancang strategi pemasaran berbasis pengalaman dan digitalisasi. Keterbatasan penelitian ini terletak pada ruang lingkup geografis dan variabel yang digunakan, sehingga disarankan untuk penelitian lanjutan dengan cakupan yang lebih luas dan variabel tambahan.
Kata Kunci: branding destinasi, pengalaman wisata, media promosi digital, kreasi nilai wisata, keputusan kunjungan, desa wisata
Bauran Pemasaran dan Loyalitas Konsumen: Fokus Pada Konsumen Kartu Kredit Perbankan
No full textvi, 186 hlm.; 24 c
Analisis Unsur Intrinsik Cerita Pendek “Radio Kakek” Karya Ratih Kumala
No full textAbstrak:Pada penelitian menganalisis unsur intris dari karya sastra yng berjudul “Radio Kakek Karya Ratih Kumala” cerpen ini memiliki keunikan tersendiri terutama cara pengungkapan isi ceritanya sehingga penulis merasa perlu menggali unsur intrisik yg terdapat dalam cerpen tersebut, adapun metode yang digunakan dalam menganalisis cerpen ini adalah deskriptif kualitatif. Hasil dari penelitian ini terdapat tokoh utama yaitu Kakek serta cerpen ini menggunakan alur maju.Abstract: In the study analyzing the intrigue elements of the literary work entitled "Radio Grandpa Karya Ratih Kumala" this short story has its own uniqueness, especially the way the content of the story is revealed so that the author feels the need to explore the intrigue elements contained in the short story, while the method used in analyzing this short story is descriptive qualitative. As a result of this research, there is a main character, namely Grandpa, and this short story uses a forward plot
KEPATUHAN DAN KESADARAN WAJIB PAJAK UMKM DALAM MEMINIMALISIR KECURANGAN PAJAK DI WILAYAH JAKARTA DAN BEKASI
No full textThe Author in conducting rsearch and community service activities wants to know the level of compliance and awareness of MSME taxpayers on tax obligations to pay taxes and report annual tax returns and reporting annual tax returns both manually and online on time.The purpose of this study is to better know and understand compliance and awareness to pay taxes and to report annual tax returns in reporting taxes owned.Through this qualitative descriptive study using content analysis with 15 informants on the results of long distance interviews from representatives of MSMEs in the Pondok Melati Sub District,Bekasi City,West Java and 10 key informants in Cipayung District,East Jakarta. Improvement of MSMEs business performance in terms of beingaware of carrying out tax obigations and being able to support the strengthening sector of state revenue for quality domestic MSMEs and fiscal taxes in a productive economic network in order to increase state income in the domestic tax sector. The limitation of the research is that it is limited to understanding and knowing the level of compliance and awareness of MSME taxpayers to pay taxes and reporting annual tax returns on time. The contribution of this research is the compliance and awareness of MSME taxpayers in paying taxes.Py their taxes and report their annual tax returns on time without any element of fraud
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