312 research outputs found
Usable and aestetic value of castles in Nothern Croatia
No full textDvorci kao važan kulturni aspekt baštine, posebno u sjevernom dijelu Hrvatske koje je njima najbogatije, danas najčešće dolaze s problemom održavanja. Zbog njihove veličine, ali i zaštićenog statusa (pa makar bili ruševni), izazov je krenuti u projekte revitalizacije. Ona ponajprije iziskuje odabir namjene stoljetne građevine u suvremenom svijetu čime se postavlja pitanje jesu li potpuna obnova i uljepšavanje dvorca gradnjom unazad nužni kako bi on postao turistički resurs – ili je moguće iskoristiti građevinu i u derutnom stanju, uz potrebne mjere zaštite? Uporabna vrijednost dvoraca ne veže se isključivo uz njihovu obnovu niti inzistiranjem na estetski privlačnoj vanjštini građevine, već suvremenom turistu koji teži autentičnom no drugačijem iskustvu može biti zanimljiva u lošem stanju ako je kvalitetno predstavljena.Castles are important cultural aspects of heritage, especially in the northern part of Croatia where they are the most numerous, but are also today commonly encountered with maintenance issues. Due to their size as well as protected status (even when they're in ruins) there is a challenge in revitalization projects. It primarily requires to find a purpose to centuries-old buildings in the modern world which follows with a question whether the complete restoration of the building is necessary for it to become a tourist resource – or is it possible to use the building in ruinous state, with the necessary protection measures? The usable value of castles is not linked solely to their restoration or insisting on aesthetically appealing exterior, as contemporary tourist seeks authentic and different experience which may suggest that even in poor condition the castle can be interesting if well presented
Anica Kovačič
No full textThe article presents a qualitative analysis of an interview conducted by I. Jovanović and I. Šaponja with Anica Kovačič (née Mislej) as part of the “A Century of European Anti-Fascism” project. The Croatian newspaper Vijesnik reported as early as 1965 that Anica knew Anne Frank, met her daily in the Bergen-Belsen camp, and that the author of one of the most famous Holocaust testimonies died in the arms of her “Slovenian friend." This article sheds light on the details of Anica Mislej’s life and her friendship with Anne Frank
SERIES ANICA BY DESA MUCK
No full textS pojmom realistična mladinska proza označujemo književna dela, ki imajo verjetnostno ali realistično motivacijo. Različni avtorji jo različno delijo. V diplomskem delu so zajeta mnenja in ugotovitve Dragice Haramija, Marjane Kobe
ter Igorja Sakside. V realistično mladinsko prozo spadajo pripovedi ali povesti.Značilnosti le-teh so predstavljene v seriji besedil Anica Dese Muck. Pripovedi, ki jih vsebuje ta serija, so: Anica in materinski dan, Anica in grozovitež, Anica in zajček, Anica in Jakob, Anica in športni dan, Anica in velike skrbi, Anica in počitnice, Anica in velika skrivnost, Anica in prva ljubezen ter Anica in skrivnostna maska. Predstavljena je biografija Dese Muck, našteta so vsa dela za otroke in mladino ter za odrasle, ki so do sedaj izšla. Diplomsko delo vsebuje analize književnih likov, književnega prostora ter časa.The concept of realistic youth literature defines the literary works with a probability or realistic motivation, which is divided by various authors in different ways. In this final thesis, the author includes the opinions and ascertainments of Dragica Haramija, Marjana Kobe and Igor Saksida. The realistic youth literature consists of narratives or tales. The characteristics of narratives are presented in The Annie Series (Anica) by Desa Muck. The narratives included in this series are: Annie and Mother\u27s Day, Annie and the Scary Man, Annie and Her Little Bunny, Annie and Jakob, Annie and Sports Day, Annie in Trouble, Annie on Holidays, Annie and the Great Secret, Annie and Her First Love, Annie and the Secret Mask. The thesis comprises the Desa Muck\u27s biography and the list of all her works published until now for children, youths as well as adults. The final thesis presents the analyses of the literary characters, literary space and time
ANICA KOVAČIČ: THE SLOVENIAN FRIEND OF ANNE FRANK
No full textThe article presents a qualitative analysis of an interview conducted by I. Jovanović and I. Šaponja with Anica Kovačič (née Mislej) as part of the “A Century of European Anti-Fascism” project. The Croatian newspaper Vijesnik reported as early as 1965 that Anica knew Anne Frank, met her daily in the Bergen-Belsen camp, and that the author of one of the most famous Holocaust testimonies died in the arms of her “Slovenian friend." This article sheds light on the details of Anica Mislej’s life and her friendship with Anne Frank
Objective colour evaluation and the visual threshold
No full textThe science of colour is concerned with developing theories and establishing facts about colour which help us understand the perception of colour and provide the means for objective colour specification. Scientific research in this FIELD must consider different factors that affect colour perception such as the observer’s experience and behaviour. Spectrophotometric colour measurement methods are based on the tristimulus values (X, Y and Z) and describe colour by three psychological attributes: chroma (C), hue (H) and lightness (L). These values are objective and are not affected by observer characteristics and their environment.
By using an instrumental, i.e. spectrophotometric method, a threshold is identified in order to predict the area in which the visual perception of colour, i.e. the psychological (subjective) experience matches the C* to L* ratio. The experiment is carried out using complementary colours - red and green, based on the opponent colour theory.
182 subjects aged 20-50 participated in the experiment in which objective spectrophotometric method is compared against the psychophysical, i.e. subjective perception of colour. Psychophysical methods, i.e. the method of constant stimuli and Stevens' magnitude estimation are used to measure the subjective perception of colour influenced by different backgrounds (white, grey and black).
Among the subjects aged 30 and over, higher inaccuracy is observed in rating the position of the sample for the parameter lightness (L). For the parameter chroma (C), all subjects, irrespective of their age, displayed uncertainty in rating the position of the sample.
Descriptive statistics and appropriate nonparametric tests (the Mann-Whitney U test, the Kruskal-Wallis test and the Median test) show significant differences in inaccurate visual perception of colour depending on the surround colour, in particular for the parameter lightness (L) and for the red hue
The influence of marketing on consumer loyalty through social media
No full textDiplomski rad istražuje utjecaj marketinga na lojalnost potrošača putem društvenih mreža. Cilj rada je analizirati i objasniti kako potrošači reagiraju na marketinške aktivnosti prilikom korištenja najpoznatijih društvenih mreža, te samo stvaranje i održavanje lojalnosti među potrošačima prema određenom brendu ili proizvodu. Autor istražuje različite tipove marketinga koji su već poznati publici, utjecaj društvenih mreža na publiku, te samo ponašanje potrošača prilikom i nakon kupnje. Analiza podataka i istraživanje slučajeva ukazuju na to da pravilno vođen marketing na društvenim mrežama može rezultirati povećanjem lojalnosti potrošača. Aktivna prisutnost brenda na društvenim mrežama omogućava osobniji kontakt s potrošačima, što može izgraditi emocionalnu vezu i povjerenje. Osim toga, precizno ciljanje i personalizacija poruka omogućavaju potrošačima da se osjećaju prepoznato i važno.
Naglasak na lojalnosti potrošača sugerira da marketinške strategije na društvenim mrežama ne bi trebale biti samo usmjerene na stvaranje kratkoročnih prodajnih poticaja, već i na dugoročno održavanje odnosa s potrošačima. Istraživanje također sugerira da lojalni potrošači imaju veću vjerojatnost da će preporučiti brend svojim prijateljima i obitelji, čime se može dodatno povećati vidljivost i uspjeh brenda na društvenim mrežama.The thesis explores the impact of marketing on consumer loyalty through social media. The aim of the paper is to analyze and explain how consumers react to marketing activities when using the most popular social media platforms, as well as the creation and maintenance of loyalty among consumers towards a specific brand or product. The author investigates various types of marketing that are already known to the audience, the influence of social media on the audience, and consumer behavior during and after the purchase. Data analysis and case studies indicate that well-executed marketing on social media can result in increased consumer loyalty. An active brand presence on social media allows for a more personal connection with consumers, which can build emotional bonds and trust. Furthermore, precise targeting and message personalization enable consumers to feel recognized and valued.
The emphasis on consumer loyalty suggests that marketing strategies on social media should not only be focused on creating short-term sales incentives but also on the long-term maintenance of relationships with consumers. Research also suggests that loyal consumers are more likely to recommend the brand to their friends and family, further increasing the brand's visibility and success on social media
The influence of marketing on consumer loyalty through social media
No full textDiplomski rad istražuje utjecaj marketinga na lojalnost potrošača putem društvenih mreža. Cilj rada je analizirati i objasniti kako potrošači reagiraju na marketinške aktivnosti prilikom korištenja najpoznatijih društvenih mreža, te samo stvaranje i održavanje lojalnosti među potrošačima prema određenom brendu ili proizvodu. Autor istražuje različite tipove marketinga koji su već poznati publici, utjecaj društvenih mreža na publiku, te samo ponašanje potrošača prilikom i nakon kupnje. Analiza podataka i istraživanje slučajeva ukazuju na to da pravilno vođen marketing na društvenim mrežama može rezultirati povećanjem lojalnosti potrošača. Aktivna prisutnost brenda na društvenim mrežama omogućava osobniji kontakt s potrošačima, što može izgraditi emocionalnu vezu i povjerenje. Osim toga, precizno ciljanje i personalizacija poruka omogućavaju potrošačima da se osjećaju prepoznato i važno.
Naglasak na lojalnosti potrošača sugerira da marketinške strategije na društvenim mrežama ne bi trebale biti samo usmjerene na stvaranje kratkoročnih prodajnih poticaja, već i na dugoročno održavanje odnosa s potrošačima. Istraživanje također sugerira da lojalni potrošači imaju veću vjerojatnost da će preporučiti brend svojim prijateljima i obitelji, čime se može dodatno povećati vidljivost i uspjeh brenda na društvenim mrežama.The thesis explores the impact of marketing on consumer loyalty through social media. The aim of the paper is to analyze and explain how consumers react to marketing activities when using the most popular social media platforms, as well as the creation and maintenance of loyalty among consumers towards a specific brand or product. The author investigates various types of marketing that are already known to the audience, the influence of social media on the audience, and consumer behavior during and after the purchase. Data analysis and case studies indicate that well-executed marketing on social media can result in increased consumer loyalty. An active brand presence on social media allows for a more personal connection with consumers, which can build emotional bonds and trust. Furthermore, precise targeting and message personalization enable consumers to feel recognized and valued.
The emphasis on consumer loyalty suggests that marketing strategies on social media should not only be focused on creating short-term sales incentives but also on the long-term maintenance of relationships with consumers. Research also suggests that loyal consumers are more likely to recommend the brand to their friends and family, further increasing the brand's visibility and success on social media
Motivation of sales staff in the banking sector
No full textMotivacija zaposlenika jedna je od najvažnijih strategija u poslovanju, a posebno u bankarskom sektoru koji je iznimno važan za razvoj cjelokupnog gospodarstva. Prodajno osoblje u bankarskom sektoru ima ulogu da uspješno i učinkovito prezentira i prodaje bankarske proizvode i usluge klijentima banke te širi mrežu klijenata. Uspješno poslovanje i stvaranje zadovoljstva klijenata dovodi do značajnih rezultata u bankarskom sektoru i ostvarivanja organizacijskih ciljeva. Da bi prodajno osoblje u bankama što učinkovitije obavljalo svoje radne zadatke, treba biti visoko motivirano i zadovoljno radnom situacijom te onime što ga najviše motivira. Riječ je o motivacijskim čimbenicima koje u teoriji i praksi dijelimo na ekstrinzične i intrinzične. U ovom radu provedeno je istraživanje o trenutnom zadovoljstvu prodajnog osoblja u bankarskom sektoru na području Grada Zagreba i Zagrebačke županije te o najvažnijim motivacijskim čimbenicima iz perspektive prodajnog osoblja u bankarskom sektoru koji dovode do visoke razine zadovoljstva. U istraživanju je sudjelovalo 106 ispitanika koji rade kao prodajno osoblje u bankarskom sektoru. Istraživanje je pokazalo da je većina prodajnog osoblja trenutno zadovoljna radom u bankarskom sektoru, radom u trenutnoj bankarskoj poslovnici te na trenutnom radnom mjestu. Međutim, kada je u pitanju razina trenutnog zadovoljstva motivacijskim čimbenicima, istraživanje je pokazalo da je prodajno osoblje u bankarskom sektoru najzadovoljnije međuljudskim odnosima (odnosima s nadređenim/a, kolegama i klijentima), a najmanje zadovoljno treninzima i edukacijama, bonusima i nagradama te mogućnostima napredovanja. S druge strane, analizom najvažnijih motivacijskih čimbenika za postizanje zadovoljstva, uočeno je da su za prodajno osoblje u bankarskom sektoru najvažniji plaća i novčani dodaci, priznanje za dobro odrađeni posao, odnosi s kolegama te ravnoteža privatnog i poslovnog života. Osim toga, uočene su razlike u razini važnosti pojedinog motivacijskog čimbenika s obzirom na varijable kao što su spol, dob, stupanj obrazovanja, duljina radnog staža, vrsta ugovora o radu, vrsta i opis posla te druge demografske karakteristike ispitanika. Ovo istraživanje može poslužiti kao podloga za izradu smjernica i ciljeva menadžmentu u bankarskom sektoru o strategijama motiviranja u svrhu postizanja zadovoljstva zaposlenika u bankarskom sektoru.Employee motivation is one of the most important strategies in business, especially in the banking sector, which is extremely important for the development of the entire economy. The role of sales staff in the banking sector is to successfully and effectively present and sell banking products and services to the bank's clients and expand the client network. Successful operations and creation of client satisfaction leads to significant results in the banking sector and the achievement of organizational goals. In order for sales staff in banks to perform their tasks as efficiently as possible, they should be highly motivated and satisfied with their work situation and what motivates them the most. We are talking about motivational factors, which in theory and practice are divided into extrinsic and intrinsic. In this paper, the author conducts research on the current satisfaction of sales staff in the banking sector in the City of Zagreb and Zagreb County and on the most important motivational factors from the perspective of sales staff in the banking sector that lead to a high level of satisfaction. 106 respondents who work as sales staff in the banking sector took part in the research. The survey showed that the majority of sales staff are currently satisfied with their work in the banking sector, their work in their current bank branch and their current workplace. However, when it comes to the level of current satisfaction with motivational factors, the research showed that sales staff in the banking sector are most satisfied with interpersonal relationships (relationships with superiors, colleagues and clients), and the least satisfied with training and education, bonuses and rewards, and advancement opportunities. On the other hand, by analyzing the most important motivational factors for achieving satisfaction, it was observed that for sales staff in the banking sector, the most important things are salary and bonuses, recognition for a job well done, relationships with colleagues and the work life balance. In addition, differences were observed in the level of importance of individual motivational factors with regard to variables such as gender, age, level of education, length of service, type of employment contract, type and job description, and other demographic characteristics of the respondent. This research can serve as a basis for the development of guidelines and goals for management in the banking sector on motivation strategies for the purpose of achieving employee satisfaction in the banking sector
Motivation of sales staff in the banking sector
No full textMotivacija zaposlenika jedna je od najvažnijih strategija u poslovanju, a posebno u bankarskom sektoru koji je iznimno važan za razvoj cjelokupnog gospodarstva. Prodajno osoblje u bankarskom sektoru ima ulogu da uspješno i učinkovito prezentira i prodaje bankarske proizvode i usluge klijentima banke te širi mrežu klijenata. Uspješno poslovanje i stvaranje zadovoljstva klijenata dovodi do značajnih rezultata u bankarskom sektoru i ostvarivanja organizacijskih ciljeva. Da bi prodajno osoblje u bankama što učinkovitije obavljalo svoje radne zadatke, treba biti visoko motivirano i zadovoljno radnom situacijom te onime što ga najviše motivira. Riječ je o motivacijskim čimbenicima koje u teoriji i praksi dijelimo na ekstrinzične i intrinzične. U ovom radu provedeno je istraživanje o trenutnom zadovoljstvu prodajnog osoblja u bankarskom sektoru na području Grada Zagreba i Zagrebačke županije te o najvažnijim motivacijskim čimbenicima iz perspektive prodajnog osoblja u bankarskom sektoru koji dovode do visoke razine zadovoljstva. U istraživanju je sudjelovalo 106 ispitanika koji rade kao prodajno osoblje u bankarskom sektoru. Istraživanje je pokazalo da je većina prodajnog osoblja trenutno zadovoljna radom u bankarskom sektoru, radom u trenutnoj bankarskoj poslovnici te na trenutnom radnom mjestu. Međutim, kada je u pitanju razina trenutnog zadovoljstva motivacijskim čimbenicima, istraživanje je pokazalo da je prodajno osoblje u bankarskom sektoru najzadovoljnije međuljudskim odnosima (odnosima s nadređenim/a, kolegama i klijentima), a najmanje zadovoljno treninzima i edukacijama, bonusima i nagradama te mogućnostima napredovanja. S druge strane, analizom najvažnijih motivacijskih čimbenika za postizanje zadovoljstva, uočeno je da su za prodajno osoblje u bankarskom sektoru najvažniji plaća i novčani dodaci, priznanje za dobro odrađeni posao, odnosi s kolegama te ravnoteža privatnog i poslovnog života. Osim toga, uočene su razlike u razini važnosti pojedinog motivacijskog čimbenika s obzirom na varijable kao što su spol, dob, stupanj obrazovanja, duljina radnog staža, vrsta ugovora o radu, vrsta i opis posla te druge demografske karakteristike ispitanika. Ovo istraživanje može poslužiti kao podloga za izradu smjernica i ciljeva menadžmentu u bankarskom sektoru o strategijama motiviranja u svrhu postizanja zadovoljstva zaposlenika u bankarskom sektoru.Employee motivation is one of the most important strategies in business, especially in the banking sector, which is extremely important for the development of the entire economy. The role of sales staff in the banking sector is to successfully and effectively present and sell banking products and services to the bank's clients and expand the client network. Successful operations and creation of client satisfaction leads to significant results in the banking sector and the achievement of organizational goals. In order for sales staff in banks to perform their tasks as efficiently as possible, they should be highly motivated and satisfied with their work situation and what motivates them the most. We are talking about motivational factors, which in theory and practice are divided into extrinsic and intrinsic. In this paper, the author conducts research on the current satisfaction of sales staff in the banking sector in the City of Zagreb and Zagreb County and on the most important motivational factors from the perspective of sales staff in the banking sector that lead to a high level of satisfaction. 106 respondents who work as sales staff in the banking sector took part in the research. The survey showed that the majority of sales staff are currently satisfied with their work in the banking sector, their work in their current bank branch and their current workplace. However, when it comes to the level of current satisfaction with motivational factors, the research showed that sales staff in the banking sector are most satisfied with interpersonal relationships (relationships with superiors, colleagues and clients), and the least satisfied with training and education, bonuses and rewards, and advancement opportunities. On the other hand, by analyzing the most important motivational factors for achieving satisfaction, it was observed that for sales staff in the banking sector, the most important things are salary and bonuses, recognition for a job well done, relationships with colleagues and the work life balance. In addition, differences were observed in the level of importance of individual motivational factors with regard to variables such as gender, age, level of education, length of service, type of employment contract, type and job description, and other demographic characteristics of the respondent. This research can serve as a basis for the development of guidelines and goals for management in the banking sector on motivation strategies for the purpose of achieving employee satisfaction in the banking sector
Family motive and problem topics in collection titled Anica by Desa Muck
No full textIn master's thesis we're dealing with motive of family and problem topics Dese Muck in the collection Anica. She is a Slovenian children's writer known for her humorous works. For her book collection Anica she was awarded with Levstik award and also received honorary IBBY plaque. Collection consists of ten narratives published between 2001 and 2007. In all of them girl Anica is the main literary figure. Ana Košir who is well known Slovenian illustrator and caricaturist made illustrations for the collection Anica. Based on the success and popularity of the collection Anica TV series was filmed and played on Slovenian National Television in 2008. Theoretical part of master's thesis has detailed presentation of the collection Anica and also contains content review from all ten books.
Master's thesis present us with definition of Slovenian children's literature which was defined by Marjana Kobe, Igor Saksida and Milena Mileva Blažić through the time.
Theoretical part focuses on Slovenian children's realistic prose as it was defined by Dragica Haramija (2005) and on modern fairy tale after Marjana Kobe's theory (2000a). Collection contains lots of topics and problems youth readers can encounter on a daily basis. Therefore theoretical part discusses problem topics which are then being analysed throughout the collection Anica in empirical part. Because of the motive of the family this part of our master's thesis also includes detailed definition of family and all of the family typologies from author Tanja Rener (2006).
Empirical part analyses the entire Anica collection. According to Tanja Rener's theory we wanted to know which types of family can we find in the collection Anica and also what kind of relationships are between family members. Tanja Rener is a researcher of sociology of the families and youth studies. Three books were chosen for a detailed analysis: Anica in zajček (2001c), Anica in velike skrbi (2003) Anica in velika skrivnost (2004b). Books were compared with qualitative literary analysis. We wanted to know if those specific books have all elements of modern fairy tale by Marjana Kobe's theory (2000a) and if they have any characteristics of theory of problem literature by Igor Saksida (2014).
The analysis results showed how motive of family is represented in each of all ten parts of the Anica collection. A more detailed analysis of three selected works has shown which problem topics are being present in them and if they have it's characteristics (Saksida, 2014). Analysis also showed if there are any attributes of modern fairy tale (Kobe, 2000a) and where there are differences
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