1,731 research outputs found
The Problems of Visual Content on Social Networks: An Analysis of User Filters Implemented on Instagram
No full textBibliographical Reference Hunek, F. (2019). The problems of visual content on social networks: An analysis of user filters implemented on Instagram. Prague, 2019. p. 123. Dissertation thesis (Ph.D.) Charles University in Prague, Faculty of Social Sciences, Institute of Communication Studies and Journalism. Lecturer: Doc. Mgr. et MgA. Filip Lab, Ph.D. Abstract In this dissertation, I am mainly focusing on photographic social network Instagram. It is the photograph that plays a crucial role in shaping the awareness of one's own identity and belonging to a community. Through photographs, on the one hand, we perceive the world and store our individual (Van Dijck, 2005) as well as our collective memory (Pink, 2011). On the other hand, photographs serve as a means of self-expression (Tinkler, 2008). Moreover, today's time is greatly fragmented, discontinuous, and episodic, which, on the other hand, leads human individuals to constantly legitimize themselves as unique and authentic individuals (Bauman, 2002). Furthermore, this constant communication via photographs requires a continual adaptation to the media messages, which puts an increased emphasis on visual communication as a field of social sciences, tightly connected to media studies. In short, the main goal of this dissertation is to introduce an analysis..
Filip Spannbrucker
No full textFilip Spannbrucker Filip Spannbrucker, česká barokní architektura, hrabě František Josef Schlik, Jean Baptiste Mathey, Jičínsko The main aim of this thesis is to present the life and work of Filip Spannbrucker (approximately 1672?1729), Prague architect and builder, in the context of contemporary artistic and social course of events. In the first part of this work there will be outlined Spannbrucker's life and professional career based on elaborate archival research. Special attention will be devoted to proprietors and a patronage of building projects wherein Spannbrucker participated or whereof was an author. In the connection, his work will be brought in contiguity of contemporaneous cultural, socioeconomical and aesthetical notions and relations. In the second part of this thesis there will be pointed out a characteristic and spring of inspiration of Spannbrucker's architecture by means of an accurate formal analysis. Final part will be a catalog of Filip Spannbrucker's works. Filip Spannbrucker, Czech baroque architecture, count František Josef Schlik, Jean Baptiste Mathey, region of Jičí
Location-Based Discovery and Network Handover Management for Heterogeneous IEEE 802.11ah IoT Applications
No full textThis research was funded by the Flemish IDEAL-IoT project (FWO SBO, grant nr. S004017N). The author Serena Santi is funded by the Flemish FWO SB grant (nr. 1S82120N). The author Filip Lemic was supported by the EU MSCA grant (nr. 893760). The computational resources were provided by the VSC (Flemish Supercomputer Center), funded by FWO and the Flemish Government -department EWI
Effects of message design and content on the performance of email marketing campaigns
No full textDiploma thesis deals with the influence of the selected attributes of e-mails. Based on the previous research and results they should change the behaviour of the recipients. In the theoretical part author will explain the e-mail and its issues as one of the tools used in new media. The closer focus will be given to the optimalization of e-mails as it will be used for the basis of research. The practical part identifies what features of content and design of email marketing significantly influence the level of public engagement. The methodological basis of research is quantitative method. To test the results of hypotheses a technique of A/B testing will be used. The test focused on selected features will be sent and monitored on the sample of Czech subscribers of the cosmetic company. The results will be measured using the click through rate and the value of the purchases made
Účinky dizajnu a obsahu správ na výkonnosť e-mail marketingových kampaní
No full textDiploma thesis deals with the influence of the selected attributes of e-mails. Based on the previous research and results they should change the behaviour of the recipients. In the theoretical part author will explain the e-mail and its issues as one of the tools used in new media. The closer focus will be given to the optimalization of e-mails as it will be used for the basis of research. The practical part identifies what features of content and design of email marketing significantly influence the level of public engagement. The methodological basis of research is quantitative method. To test the results of hypotheses a technique of A/B testing will be used. The test focused on selected features will be sent and monitored on the sample of Czech subscribers of the cosmetic company. The results will be measured using the click through rate and the value of the purchases made.Anotácia Diplomová práca sa zaoberá vplyvom vybraných vlastností e-mailových správ, ktoré majú mať podľa záverov predchádzajúcich štúdií a dokumentov schopnosť pozmeniť správanie príjemcov zdelení. V teoretickej časti bude objasnená problematika e-mailových správ ako jedného z nástrojov nových médií. Bližšie bude rozvedená oblasť optimalizácie e-mailových správ, nakoľko bude slúžiť ako východisko pre uskutočnenie výskumu. Cieľom výskumnej časti práce je identifikovať, ktoré vlastnosti z hľadiska obsahu a dizajnu e-mail marketingových správ majú významný vplyv na mieru angažovanosti publika. Metodologickým východiskom je kvantitatívny prístup, ktorý bude prostredníctvom experimentu vykonaného s využitím A/B testovania overovať platnosť stanovených hypotéz. Manipuláciou sledovaných premenných bude otestovaný vplyv vybraných vlastností na vzorke českých odberateľov e-mailovej komunikácie kozmetickej spoločnosti. Verifikácia vybraných výrokov bude prebiehať s využitím metriky miery prekliknutia alebo hodnoty uskutočneného nákupu.Katedra mediálních studiíDepartment of Media StudiesFakulta sociálních vědFaculty of Social Science
Effective Internal Communication Online and Offline
No full textThe diploma thesis Online and Offline Effective Internal Communication Tools of the KKCG Investment Group provides a comprehensive view of internal communication, using Online and Offline tools. The thesis is divided into three parts. The theoretical part defines the concept of internal communication and its inclusion in the marketing and media environment, including related terminology. It also maps Online and Offline media including specific communication tools. Based on literature research is also defined the effectiveness of internal communication including innovative trends. The practical part is focused on the KKCG Group and on its own internal communication settings with real examples of used media. In the methodological part, the author describes and analyses the results of the qualitative (structured interviews with the experts of the internal communication of the companies in the KKCG Group) and the quantitative research (questionnaire survey applied on employees of the individual KKCG Group companies). In conclusion, the comparison occurs research results as well as the use frequency of Online and Offline tools. Furthermore, the level of an individual company's economic efficiency is defined and finally, the research provides answers to the main research questions, hypotheses and..
Modular System for Distributed User Data Management
No full textTitle: Modular System for Distributed User Data Management Author: Filip Pavliš, Author's email: [email protected] Department: Department of Distributed and Dependable Systems Supervisor: Mgr. Pavel Ježek, Department of Distributed and Dependable Systems Abstract: The main objective of this project was to create a multiplatform modular system for distributed data management. The system supports both local and remote accessible data storage. Therefore a part of the solution is also a server for remote data access. System also provides parallel usage of a local and remote storage which guarantees that the storage is accessible also when connection to server is lost. In this case, system is capable to synchronize changes between the server and a client. A client can use multiple instances of his storage and our system is able to synchronize them through central server. The system provides abstraction over data model to separate plugin developers from its specific behavior. As practical preview of system usability was created an extension application called TuaLoca. The application will contain implementation of preview plugins and basic user interaction. Keywords: Distributed Data Management, Modular system, Synchronization on the SQL Queries Level, Distributed Solution for Interface LIN
Heritage book from Mircea Filip collection
No full textMircea Filip collection were integrated in the Scientific Library in 2016. It contains patrimony of great importance. The author invites readers to an exciting journey into the world of books, gathered in a life of Man, to discover together their charm and wisdom, the spirit of the characters created in different time spaces. True biblical values have today become the books on which the dedication or Ex-Libris of the author is preserved
Media coverage of the bomb attack at Boston Marathon in April 2013
No full textThe aim of this bachelor thesis is to describe the media coverage of the bomb attack at Boston Marathon in April 2013 and to compare reporting about the victims with focus on pictures in five czech daily newspapers. I monitor the period from April 16 to April 23 and I compare the media coverage and published pictures. I focus on the ethical aspects of publication of drastic pictures and I describe the decision-making process in newsrooms
Pictural Coverage of the Assassination at Boston Marathon in April 2013 by Selected Internet Media
No full textDepartment of JournalismKatedra žurnalistikyFakulta sociálních vědFaculty of Social Science
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