1,721,218 research outputs found
Justice- Oriented Service Recovery, Customer Satisfaction and Loyalty Towards KBZ Bank (Htet Htet Aung, 2025)
Get PDFThis study attempts to examine the effect of justice-oriented service recovery
on customer satisfaction and to analyze the effect of customer satisfaction on customer
loyalty toward KBZ Bank. In this study, justice-oriented service recovery includes
distributive, procedural and interactional justice. The target population consists of
customers who filed at least two complaints, received service recovery from KBZ Bank
and continue to use the bank services. A sample of 180 customers who are representing
20% of the target population (900 customers) was selected. A quantitative research
method was utilized in this study. The findings indicated that interactional justice and
distributive justice had prominently positive effect on customer satisfaction.
And customer satisfaction was found to moderately drive customer loyalty. Based on
these findings, it is suggested that KBZ Bank should focus on strengthening distributive
and interactional justice in its service recovery strategies. The bank should enhance the
sincerity and personalization of apologies by training frontline staff to offer
personalized and empathetic apologies, and sending verbal and written apologies (e.g.,
email or letter) to reinforce sincerity
Factors Affecting Customer Satisfaction and Customer Loyalty Towards Divine Restaurant (Htet Aung Wint, 2022)
Get PDFThe main purposes of this study include exploring the influencing factors on customer satisfaction towards Divine restaurant. It also examines the effect of customer satisfaction on customer loyalty towards Divine restaurant. Structured questionnaires are distributed to collect data from 121 customers who visit to Divine restaurant. Systematic random sampling method is used to collect data. Among five influencing factors (food quality, price, service quality, restaurant location and restaurant atmosphere), four factors (food quality, price, service quality and restaurant atmosphere) have a positive significant effect on customer satisfaction while restaurant location does not have a significant effect on customer satisfaction. Among four significant factors, price is the most effective factor of the customer satisfaction. Findings indicate that customer satisfaction has a positive significant effect on customer loyalty. Divine restaurant should calculate the exact cost of each food and make the competitive prices by adding desired profit. Divine restaurant should always create new menus and tastes of foods by taking survey from the customers. Divine restaurant should systematically record the customer names and arrange for customers who want to sing with live music band. Divine restaurant should continue using low, soft-lit lighting to create an intimate upscale experience
THE EFFECT OF PROMOTIONAL MIX ON BRAND EQUITY AND BRAND RESONANCE OF CLEAR SHAMPOO IN YANGON (Htet Htet Aung, 2019)
Get PDFThis study aims to examine the effect of promotional mix on brand equity and to
analyze the effect of brand equity on brand resonance of Clear Shampoo by Unilever
Myanmar in Yangon. The data are collected from 396 sample respondents of Clear
Shampoo users in Botahtaung Township by using simple random sampling method
through structured questionnaire. In this study, it is found that advertising, personal
selling and public relations have strong effect on brand awareness, and all promotional
mix have strong effect on brand associations. Advertising, sale promotions, direct
marketing and public relations have strong effect on perceived quality, and sale
promotions and direct marketing have strong effect on brand loyalty. This study finds that
brand associations, perceived quality and brand loyalty strongly affect brand resonance.
The study recommends that the company should increase sale promotions for brand
loyalty to achieve strong brand resonance
The Effect of Pricing Strategies on Consumer Purchase Decision at AA Medical Products ltd. (Nay Htet Aung, 2025)
Get PDFThe main objective of this study is effect of pricing strategies influence
customer purchase decisions at AA Medical Products Ltd., Myanmar leading
pharmaceutical distributor. The research employs a quantitative research
methodology, collecting survey data from 92 customers selected through simple
random sampling at the Taunggyi Branch, Shan State Region. Using a structured
questionnaire with Likert-scale measurements, the study evaluates five key pricing
approaches: competitive, skimming, discount, psychological, and bundle pricing. Data
analysis incorporates descriptive statistics, correlation analysis, and multiple
regression techniques to assess the relationships between pricing strategies and
consumer purchase decisions.
The regression analysis reveals that bundle pricing and skimming pricing
significant positive effect on purchase decisions. Among them, bundle pricing is most
significant indicating customers strongly prefer value-added product combinations.
Skimming pricing also shows a notable impact, suggesting consumers associate
higher initial prices with superior quality for innovative medical products. While
discount pricing demonstrates a moderate influence, its strong correlation confirms its
role in driving immediate purchases through perceived savings. The findings highlight
customers decision-making process as being most responsive to strategies that
enhance perceived value, with bundle pricing achieving the highest correlation and
discount pricing receiving the highest mean rating for effectiveness
The Effects of Rural Road Infrastructure Development on Socioeconomic Status in Kungyangon Township, Yangon Region (Phyo Htet Aung,2024)
Get PDFThis paper examines the rural road infrastructure development on the
socioeconomic conditions in Kungyangon Township, Myanmar. A survey of 150
households from 8 strategically selected village tracts was conducted to evaluate the effects
of road improvements on economic opportunities, social interactions, health services, and
educational access. The findings reveal significant reductions in travel time, which
enhancing access to essential services. The economic effect of road development is evident
in increased engagement in small businesses or entrepreneurship, market access, and
decreased transportation costs. The social effects include improved visiting, community
engagement, and connectivity. Health-related benefits are substantial, with easier-to-reach
hospitals or clinics, faster emergency response, and enhanced maternal health services.
Educational effects have also improved, with easier access to schools, higher attendance
rates, and reduced time it takes to go to school. The study highlights the transformative role
of road infrastructure improves the overall quality of life in rural communities, offering
valuable insights for future infrastructure projects with the intention of advancing
sustainable development in similar contexts
Employee Satisfaction on Compensation System of Power Eleven Public Co., LTD (Ma Khin Htet Htet Aung, 2018)
Get PDFThe main ob.iectives of the study are to identity the compensation s)'stem
provided by Power Eleven Public Co.. Ltd and to analyze the employees' satisfactiott
towards compensatiorr systenr provided by Power Eleven Public Co., Ltd. As the method
of the study, descriptive method is used. In this study, employees' satisfaction torvards
compensation system is measured by using both primary data and secondary data. The
primary data are collected by using structured questionnaires with Likert-Scales fbr
employee satisf-action towards compensation. By using convenience sampling method" a
sample of 150 employees (drivers) is chosen from the total population of 260 emplolees
(drivers) at Porver Eieven Public Co., Ltd. The secondary data are collected front the
records, documents of the company and interviews rvith authorized persons of Pouer
Eleven Public Co." I-td. I'his stud,v indicates tLrat the emplovees at YBS 21 are the most
satisfied ones on the overall compensation system and the employees at YBS 39 and YBS
41 are least satisfled in comparison. In general, the ernployees are satisfied with the
overall compensation systern provided by' Power Eleven Public Co., t,td. This irrdicates
that Porver Eleven Public Clompany' is rnanaging its compensation system in an effective
way. but it needs to make some improvements in order to maximize the emplo)'ees"
satisfaction on cornpensation system
A Study of the Red Cross Volunteers’ Satisfaction on Volunteering (A Case Study in selected State and Region in the Myanmar Red Cross Society) (Thein Htet Aung , 2024)
Get PDFThe study analyzes the satisfaction of Red Cross Volunteers regarding the support given
by the Myanmar Red Cross Society. This study has two parts: to examine the humanitarian
activities of the Myanmar Red Cross Society and to investigate the factors influencing the
satisfaction of Red Cross Volunteers at Myanmar Red Cross Society. The research is conducted
by sampling in seven states and regions, namely Ayeyarwady, Bago, Kayin, Magway, Mon,
Mandalay and Yangon to gather opinions from 387 voluntary respondents through simple random
sampling. This indicates what really keep the volunteers satisfied are factors like motivation for
volunteering, relationship of volunteer with other volunteers, training, career development
opportunities, work environment and feedback & recognition. High levels of satisfaction are
observed in all sectors; however, supportive supervision and management had the lowest average
level. This study indicates that greater satisfaction with Red Cross volunteers correlates with
enhanced commitment and efficacy in MRCS humanitarian efforts. Nonetheless, specific variables
must be cultivated for sustained growth. This study indicates that the management team needs to
regard volunteers with dignity and respect, offer effective supervision, and provide resources such
leadership training, equipment, insurance, and psychosocial support. Ethically and efficiently
implementing these elements will enhance volunteer performance and achieve the organization's
long-term goals
A Study on Knowledge, Attitude and Practices Regarding Preparedness of Earthquake in Risk Area (Case Study: Bago Sagaing Townships)(Htet Htet Aung, 2022)
Get PDFEarthquakes often occur and have enormous amounts of destruction and death.
The objective of this study is to examine and compare the KAP about earthquake
preparedness at Bago and Sagaing areas among the local community. This study is used
a cross-sectional comparative study design. A total of 186 respondents is selected by
using sample random sampling method. The variables are socio-demographic
characteristics and KAP regarding earthquake preparedness. To compare mean KAP
scores between two areas, independent t test is used. It is found that knowledge status
of the respondents are not significant in both groups. The mean score of attitudes are
different in both areas, and the attitude scores are unsatisfactory. Most of the
respondents from both areas have good practices, and the practices mean scores of both
areas are different in this study. It is recommended that earthquake management
training should be promoted in order to enhance the KAP of community members so
that the prevention and control of earthquake could be achieved
The Effect of Work Environment on Employee Performance in Industrial and Commercial Bank of China (ICBC), Yangon Branch ( Htet Htet Aung, 2022)
Get PDFThe main objective of the study is to analyze the effect of work environment factors on employee performance. The descriptive and analytical research methods are used to meet the objectives of the study. 80 percent of total employees in ICBC Bank were selected by using a sample random sampling method and were interviewed by using research questionnaires instruments for primary data. The secondary data was collected from the literature reviews. The data were analyzed by applying path and regression analysis. According to regression analysis, work environment factors of physical and work life balance positively and significantly effect on employee performance. Furthermore, work environment factors of physical and psychological work environment also positively and significantly affect on job satisfaction. The study recommends that the working conditions of employees should also be improved to motivate employees to work. Moreover, organization (ICBC Bank) should upgrade their efficiency by improving the structure of their work environment especially psychological environment with incentive and rewards for improving employee performance. The study thus recommends banking industry to improve its work environment by ensuring that it is to be comfortable and secured for its employees
“The Study of Digital Financial Literacy on Financial Behavior: Customers’ Perspective (Case Study of KBZ Bank, Nyaung Shwe) ( Htet Aung Shein, 2024)
Get PDFThe advancement of financial technology (fintech) and new digital financial
services (DFS) provide more options for managing finances, with digital financial
literacy (DFL) emphasizing the necessary knowledge and skills to use them
effectively. This study aims to investigate the relationship between DFL and financial
behaviors (FB) among customers of KBZ Bank in Nyaung Shwe. The study used
survey data collected via simple random sampling and regression analysis in SPSS
software to determine causal relationships between variables. The findings showed
that various aspects of DFL, except for awareness, had a positive relationship with
financial behavior. Notably, digital knowledge, practical know-how, and selfprotection strongly influence financial behavior, with self-protection having the most
significant effect. It is suggested that financial institutions, government, and
educational organizations should collaborate to provide practical training on digital
financial tools and services, prioritizing cybersecurity and fraud prevention.
Awareness campaigns should incorporate practical advice and support for maximum
effectiveness
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