742 research outputs found
Justice- Oriented Service Recovery, Customer Satisfaction and Loyalty Towards KBZ Bank (Htet Htet Aung, 2025)
Get PDFThis study attempts to examine the effect of justice-oriented service recovery
on customer satisfaction and to analyze the effect of customer satisfaction on customer
loyalty toward KBZ Bank. In this study, justice-oriented service recovery includes
distributive, procedural and interactional justice. The target population consists of
customers who filed at least two complaints, received service recovery from KBZ Bank
and continue to use the bank services. A sample of 180 customers who are representing
20% of the target population (900 customers) was selected. A quantitative research
method was utilized in this study. The findings indicated that interactional justice and
distributive justice had prominently positive effect on customer satisfaction.
And customer satisfaction was found to moderately drive customer loyalty. Based on
these findings, it is suggested that KBZ Bank should focus on strengthening distributive
and interactional justice in its service recovery strategies. The bank should enhance the
sincerity and personalization of apologies by training frontline staff to offer
personalized and empathetic apologies, and sending verbal and written apologies (e.g.,
email or letter) to reinforce sincerity
User Survey
No full textThe altmetrics survey questionnaire is used in the research articles "Awareness and Usage of Altmetrics: A User Survey" for first phase of data collection and "Investigating Familiarity and Usage of Traditional Metrics and Altmetrics" (under review) for second phase of data collection.
The survey questionnaire used for research articles is provided in this dataverse. Appendix of the additional analysis for second phase of data collection is also provided
Influencing factors of Employee Motivation in Aung Yandana Hospital (Ma Tin Tin Htet, 2018)
No full textThis study intends to study motivational practices and the motivational factors
on employee satisfaction in Aung Yadana Hospital. The objectives of the study are to
identify the motivational practices in Aung Yadana Hospital and to analyze the
influencing factors of employee’s motivation in Aung Yadana Hospital. The study is
conducted among 120 medical professionals including medical officers, nurses,
laboratory technicians, radiology technicians and pharmacists. Questionnaires are
used to collect data by using simple random sampling method. This study uses the
descriptive research method. Data is the analyzed for employee motivation using
statistical software SPSS 22.0. This study is applied on Herzberg’s two factor theory
of motivation. According to the survey, this is found that all levels of employees are
satisfied with hygiene factors. Thus, they dispel their dissatisfaction although they
don’t reach to the satisfaction level. According to analysis on motivators, managerial
level is more satisfied with achievement factor while non-managerial level is more
satisfied with personal growth factor among other motivation factor. But, it is found
that all employees are fairly satisfied with all motivators of Aung Yadana Hospital.
And then, it can be concluded that employees dispel dissatisfaction with hygiene
factors and reach to satisfaction level with motivators factors of AYC. Based on the
result of this study, Aung Yadana Hospital should maintain existing motivators and
hygiene factors in order to improve employee’s satisfaction and to retain employees
for achieve organizational commitment
THE EFFECT OF PROMOTIONAL MIX ON BRAND EQUITY AND BRAND RESONANCE OF CLEAR SHAMPOO IN YANGON (Htet Htet Aung, 2019)
Get PDFThis study aims to examine the effect of promotional mix on brand equity and to
analyze the effect of brand equity on brand resonance of Clear Shampoo by Unilever
Myanmar in Yangon. The data are collected from 396 sample respondents of Clear
Shampoo users in Botahtaung Township by using simple random sampling method
through structured questionnaire. In this study, it is found that advertising, personal
selling and public relations have strong effect on brand awareness, and all promotional
mix have strong effect on brand associations. Advertising, sale promotions, direct
marketing and public relations have strong effect on perceived quality, and sale
promotions and direct marketing have strong effect on brand loyalty. This study finds that
brand associations, perceived quality and brand loyalty strongly affect brand resonance.
The study recommends that the company should increase sale promotions for brand
loyalty to achieve strong brand resonance
Employee Satisfaction on Compensation System of Power Eleven Public Co., LTD (Ma Khin Htet Htet Aung, 2018)
Get PDFThe main ob.iectives of the study are to identity the compensation s)'stem
provided by Power Eleven Public Co.. Ltd and to analyze the employees' satisfactiott
towards compensatiorr systenr provided by Power Eleven Public Co., Ltd. As the method
of the study, descriptive method is used. In this study, employees' satisfaction torvards
compensation system is measured by using both primary data and secondary data. The
primary data are collected by using structured questionnaires with Likert-Scales fbr
employee satisf-action towards compensation. By using convenience sampling method" a
sample of 150 employees (drivers) is chosen from the total population of 260 emplolees
(drivers) at Porver Eieven Public Co., Ltd. The secondary data are collected front the
records, documents of the company and interviews rvith authorized persons of Pouer
Eleven Public Co." I-td. I'his stud,v indicates tLrat the emplovees at YBS 21 are the most
satisfied ones on the overall compensation system and the employees at YBS 39 and YBS
41 are least satisfled in comparison. In general, the ernployees are satisfied with the
overall compensation systern provided by' Power Eleven Public Co., t,td. This irrdicates
that Porver Eleven Public Clompany' is rnanaging its compensation system in an effective
way. but it needs to make some improvements in order to maximize the emplo)'ees"
satisfaction on cornpensation system
The Effect of Work Environment on Employee Performance in Industrial and Commercial Bank of China (ICBC), Yangon Branch ( Htet Htet Aung, 2022)
Get PDFThe main objective of the study is to analyze the effect of work environment factors on employee performance. The descriptive and analytical research methods are used to meet the objectives of the study. 80 percent of total employees in ICBC Bank were selected by using a sample random sampling method and were interviewed by using research questionnaires instruments for primary data. The secondary data was collected from the literature reviews. The data were analyzed by applying path and regression analysis. According to regression analysis, work environment factors of physical and work life balance positively and significantly effect on employee performance. Furthermore, work environment factors of physical and psychological work environment also positively and significantly affect on job satisfaction. The study recommends that the working conditions of employees should also be improved to motivate employees to work. Moreover, organization (ICBC Bank) should upgrade their efficiency by improving the structure of their work environment especially psychological environment with incentive and rewards for improving employee performance. The study thus recommends banking industry to improve its work environment by ensuring that it is to be comfortable and secured for its employees
A Study on Knowledge, Attitude and Practices Regarding Preparedness of Earthquake in Risk Area (Case Study: Bago Sagaing Townships)(Htet Htet Aung, 2022)
Get PDFEarthquakes often occur and have enormous amounts of destruction and death.
The objective of this study is to examine and compare the KAP about earthquake
preparedness at Bago and Sagaing areas among the local community. This study is used
a cross-sectional comparative study design. A total of 186 respondents is selected by
using sample random sampling method. The variables are socio-demographic
characteristics and KAP regarding earthquake preparedness. To compare mean KAP
scores between two areas, independent t test is used. It is found that knowledge status
of the respondents are not significant in both groups. The mean score of attitudes are
different in both areas, and the attitude scores are unsatisfactory. Most of the
respondents from both areas have good practices, and the practices mean scores of both
areas are different in this study. It is recommended that earthquake management
training should be promoted in order to enhance the KAP of community members so
that the prevention and control of earthquake could be achieved
A Study On The Benefits And Challenges Using Solar Energy For Electrification (A Case Study of Selected Villages in Taunggyi Township) (Htet Htet Shwe Yi Aung, 2025)
Get PDFSolar energy is a fast-growing and efficient energy source, made even more effective with
expansions like solar battery storage and mini-grids, which can be installed quickly in rural areas.
Electrification by solar energy is being introduced in rural electrification programs, offering a
versatile and easily movable solution for providing electricity to off-grid households. The
objectives of this study are to assess the current situation of electrification in Myanmar and
examine the advantages and difficulties of implementing solar energy electrification. The study
used descriptive method based on primary and secondary data. A mixed-methods approach,
combining both quantitative and qualitative, was conducted by key informant interviews with 206
respondents in rural household of selective three villages in Taunggyi Township. The study found
that solar energy electrification was particularly beneficial for education, reduced monthly
electricity costs, and improved productivities in income-generating activities. Solar energy
electrification has improved living standards and advancing social progress. However, ensuring
these gains are sustainable and scalable requires further assistance in affordability, technical skill
development, and maintenance support. While most community members view solar energy as a
practical long-term solution, stronger support systems are essential to overcome challenges and
extend these benefits to other areas in Myanmar
Continuous Intention to Use A-Plus E-Wallet of ‘A’ Bank (Htet Nay Aung, 2022)
Get PDFThe objectives of this study are to analyze the effect of confirmation and perceived usefulness on A-Plus wallet agent’s satisfaction, examine the effect of perceived usefulness and perceived ease of use on attitude and to examine the effect of satisfaction and attitude on Intention to continuance use of Agents. Moreover, it investigates the moderating effect of operational constraints on the relationship between Satisfaction and intention to continue use of agents. Finally, it investigates the moderating effect of operational constraints on the relationship between attitude and intention to continuous use of A-Plus E-Wallet Agents. Both primary and secondary data are used. By calculating Raosoft formula and simple random sampling method, structured questionnaire with 5-point likert scale is collected from 341 agents. The study reveals that both confirmation and perceived usefulness have the significant positive effect on satisfaction whereas perceived usefulness is the most effective factor. Perceived ease of use and perceived usefulness have the significant positive effect on attitude. Again, perceived usefulness is the most effective factor on attitude. Regression result reveals that satisfaction and attitude have the significant positive effect on continuance intention to use. In this case, satisfaction is the most effective factor on continuance intention to use. Negative moderating effect of operational constraints has been found between the agent satisfaction and continuous intention to use. There is negative effect between attitude and continuous intention to use when operational constraint play as moderator. To promote confirmation, ‘A’ bank should upgrade its mobile payment application. To promote the perceived usefulness, ‘A’ bank should develop the application to deliver instant transaction message. To promote ease of use, ‘A’ bank should develop the application that allows to save the common customers’ accounts. Finally, ‘A’ bank should always alert system message for potential frauds and provide security measures for the clients
Factors Influencing Intention to Use Mobile Banking towards MAB Bank (Thawdar Aung Htet, 2025)
Get PDFThis study aims to analyze factors influencing intention to use mobile banking towards MAB Bank, to analyze the mediating effect of intention to use on the relationship between perceived risk and mobile banking use towards MAB Bank and to analyze the mediating effect of intention to use on the relationship between interface design quality and mobile banking use towards MAB Bank. This study applies both primary and secondary data. A sample of 334 participants is selected from the customer base of MAB Bank using Raosoft sample size calculator. The simple random sampling method is used in this study. Primary data are obtained through an online survey using a five-point Likert scale structured questionnaire distributed via Google Forms, while secondary data are drawn from academic literature, past studies, and established survey instruments. The collected data is analyzed using descriptive statistics and regression analysis. The results reveal that performance expectancy, social influence, hedonic motivation, habit, and facilitating conditions have significant and positive effect on intention to use mobile banking. Intention to use mobile banking mediates on the relationship between perceived risk and mobile banking use. There is also a mediating effect of intention to use on the relationship between interface design quality and mobile banking use. Based on the study’s findings, it is recommended that MAB Bank should enhance these factors to motivate customers in utilizing its mobile banking services more frequently
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