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A Case Study on the Global Strategy and Competence Development of a Taiwanese Multinational Corporation
企業的國際化成長歷程,一直是學術研究關注的焦點,然而,國際化成長模式與企業競爭優勢內涵息息相關,而過去較少研究探討企業如何透過地理區位選擇建構其競爭優勢,尤其是企業如何面對既有優勢基礎流失後之策略反應。本研究的目的在透過單一個案(年興紡織)進行質化的研究,期望能對企業成長與全球化擴張的策略邏輯,提出加值性的見解。
本論文分成兩個研究主題,第一部份循著個案公司的經營軌跡,了解其全球化的歷程與區位選擇,如何建構出優良經營績效,其競爭優勢來源,與全球布局的選址策略。主要議題在討論廠商在全球資源布局的差異,受到哪些條件影響?廠商跨國生產地點的選擇,國際化模式的形成方式,有哪些經營策略之意涵?
第二部份則是針對配額制度在2005年開放之後,個案公司既有的競爭優勢,由於外在環境條件的改變,競爭力來源基礎喪失,必須面對保護傘撤下後的激烈競爭,廠商的競爭策略必須重新定位,主要議題為:全球產業環境條件的變遷,如紡織配額制度的取消,會如何影響廠商既有的競爭力基礎?而廠商會如何應變競爭規則的改變?如何從事變革管理?最後,本研究針對個案公司資源運用進行整合分析,並藉以研討跨國布局時,配合內外條件的思考邏輯,以及外部機會對個案公司能耐建構的影響。
本研究得到以下結論:
(一)當廠商的全球化策略是以深厚的產業經驗為基礎,有正確精準的價值鍊解讀,輔以廠商本身的資源為優勢基礎,所發展出來的全球化策略,應可說是適配於外在產業環境與個體資源基礎之最佳組合;
(二)重大全球產業環境條件變遷,對廠商既有的競爭力基礎影響甚鉅,舊環境條件下表現優異的廠商,在應變此一競爭規則的改變時,決策形成受到主導經營邏輯影響,即使外在環境改變,經營邏輯依舊呈現一致性。Internationalization process has been a central issue of research in the area of international business and strategy. However, little effort has been made in exploring the interplay between a firm’s competence development and globalization moves as a basis for understanding the evolution of competitive advantages. The present research undertook a qualitative approach on the evolution of a Taiwanese multinational corporation (Nien Hsing Textile) in the global context. With this research exploration, we hope that we could furnish valuable insight into our understanding of competence-based growth in the global context.
Specifically, this study attempts to answer the following questions:
1). What are the factors that affected the resources allocation of a multinational company? What’s the relationship between the case company’s growth strategy and her global expansion? 2). As the regulatory constraint once emancipated, such as the cancellation of textile quota system, how will the case company’s existing competitive advantages change? And how will the company react to such a external challenge?
We start from a structural analysis on the textile and apparel industries. We built the twenty-year history of corporate development of the case company in terms of major strategic decisions and subsequent resource allocations the company undertaken along the time line. By analyzing the global development of the case company, this thesis concludes that:
(1) When the global strategy is based on solid industry experience and precise value-chain decipherment, it will perform well through the fit of external circumstance and internal resources.
(2) Environmental changes in industry restrictions affect the case company’s existing competitiveness substantially. However, given the external changes, company is substantially inerted due to the existence of dominant logic in the general management.第一章 緒論 1
第一節、研究背景與動機 2
第二節、研究問題與目的 3
第三節、研究方法 5
第四節、研究流程 8
第五節、研究限制 10
第二章 文獻探討 11
第一節、一般化策略 11
第二節、企業成長 14
第三節、全球化策略 18
第三章 紡織產業分析 24
第一節、全球紡織產業發展概況 25
第二節、台灣紡織產業特性 33
第三節、台灣紡織產業未來發展方向 39
第四章 年興紡織個案研究 46
第一節、創業與擴張 47
第二節、能耐建構與發展 50
第三節、配額解除後的年興 68
第四節、策略變革與年興未來挑戰 74
第五章 年興核心能耐與企業變革分析 79
第一節、年興優勢來源與成長之驅動力分析 79
第二節、影響年興成長的關鍵事件及其策略意涵 97
第三節、面對變革 102
第六章 結論與建議 115
第一節、全球紡織產業發展概況 25
第二節、台灣紡織產業特性 33
第三節、台灣紡織產業未來發展方向 39
第四章 年興紡織個案研究 46
第一節、創業與擴張 47
第二節、能耐建構與發展 50
第三節、配額解除後的年興 68
第四節、策略變革與年興未來挑戰 74
第五章 年興核心能耐與企業變革分析 79
第一節、年興優勢來源與成長之驅動力分析 79
第二節、影響年興成長的關鍵事件及其策略意涵 97
第三節、面對變革 102
第六章 結論與建議 115
第一節、研究結論 115
第二節、研究建議 116
參考文獻 11
The Problems Encountered by Private Urban Renewal: The Case of Yung-Ho District, New Taipei City
政府推動都市更新已有多年,且近年將都市更新事業列為主要土地政策,但民間申請自辦更新者仍為少數。究其原因,在於土地所有權人與政府、建商、住戶、甚至銀行之間存在的高度的資訊不對稱,亦即交易成本與代理人問題。本研究期望透過文獻分析、個案研究、理論分析等方法,以代理理論為基礎,以新北市永和區自辦都市更新案為例,探討都更過程中所有權人與更新會、其他參與業者之關係,釐清自辦更新相關資訊、代理問題,與自辦更新運作相關困境,進而提出相關因應建議。 在實務上,都市更新土地開發方式,主要以權利變換及協議合建二種方式辦理。本研究以權利變換作為研究範圍,基於財務分析計算利害關係人之利益分配。成本效益分析顯示具成本優勢的方案依序應為自建、委建、合建。然而,考慮到各方利害關係人需要具有信任機制以及誘因機制,因此透過專業的代理實施者委建模式使得都更工作能夠快速完成。本研究亦針對利害關係人角色進行分析與建議。The government has carried out the urban renewal policy for several years, and it regards the urban renewal group as main land policy. However, there are fewer applications from private group to organize the urban renewal. The reason comes from the information asymmetry among stakeholders, such as land owners, the government, contractor, resident householders, even banks, which addressed as transaction cost or agent problems. Thus, this study is based on Agency Theory and through reference analysis, case study and theory analysis and take a case of Yung-Ho Distance in New Taipei City for example, to discuss the relationship among the land owners, renewal group and other participating stakeholders to define clearly the information and agency problems of the urban renewal group. This study also provides some suggestions to be the reference resources of the stricken households in the future. In practice, most urban renewal projects are mainly implemented by right transfer or joint construction by agreement. This study focused on the right transfer to analyze the benefits distributed among stakeholders based on financial evaluation. The cost-benefit analysis shows that self-renewal is the best way of implementation in terms of cost advantages, followed by contract construction and joint venture construction. After considering the trustworthiness and incentive mechanism among land owners, residents, and contractors; we find that with the help of a professional contractor as an agent, urban renewals are more likely to be implemented rapidly and successfully. This study also provides the analysis of stakeholders’ role, and comes up with some suggestions to urban renewals
Going Beyond Counting First Authors in Author Co-citation Analysis
The present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
We provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
We conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
We have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
Author-wise bibliometric analysis based on entropy.</p
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