1,720,955 research outputs found
Perancangan Social Media Marketing Bagi Dinas Perdagangan Dan Perindustrian Dalam Mempromosikan Usaha Mikro Kecil Dan Menengah Di Kota Surabaya
Full text linkUsaha Mikro Kecil dan Menengah (UMKM) merupakan salah satu elemen
penting dalam perekonomian suatu negara. keberhasilan UMKM memiliki dampak
langsung terhadap pembangunan ekonomi baik pada negara maju maupun negara
berkembang, tidak terkecuali Indonesia. Jumlah UMKM di Indonesia terus
meningkat setiap tahunnya. Hal tersebut menjadikan UMKM sebagai penopang
perekonomian nasional. Peningkatan jumlah UMKM juga terjadi di Kota Surabaya.
Peningkatan jumlah UMKM di Surabaya membuat persaingan menjadi semakin
kompetitif, sehingga UMKM harus memiliki strategi marketing yang baik agar bisa
bersaing. Salah satu strategi marketing yang bisa digunakan oleh UMKM di
Surabaya adalah dengan memanfaatkan social media sebagai alat pemasaran.
Namun, masih sedikit UMKM di Kota Surabaya terutama UMKM binaan
pemerintah yang menggunakan social media untuk memsarkan dan
mempromosikan produk mereka. Dinas Perdagangan dan Perindustrian
(Disperdagin) Kota Surabaya selaku biro pemerintah yang menaungi UMKM di
Surabaya kemudian berinisiatif untuk membantu UMKM binaan dengan
melakukan promosi menggunakan social media yang akan dikelola oleh
Disperdagin.
Penelitian ini bertujuan untuk Mengidentifikasi dan mengevaluasi social
media yang tepat bagi Disperdagin Kota Surabaya, Kemudian membuat rancangan
implementasi social media marketing bagi Disperdagin untuk branding UMKM,
dan yang terakhir merancang panduan operasional social media marketing yang
efektif bagi Disperdagin untuk branding UMKM binaan. Metode yang digunakan
mengadopsi model House of Quality (HOQ). Hasil dari penelitian ini yakni ada tiga
social media yang sesuai untuk digunakan oleh Disperdagin yaitu Facebook,
Twitter dan Instagram. Selain itu, dari hasil analisis juga didapati 15 poin rencana
aksi social media marketing yang bisa dijadikan landasan dalam pembuatan dan
pengelolaan akun social media oleh Disperdagin.
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Small Medium Enterprises (SMEs) is one of important elements of economy
in a country. The breaktrough of SMEs has direct impacts toward economy
development in both developed and developing countries, including Indonesia. The
number of SMEs in Indonesia keeps increasing anually. This causes SMEs as a
national economy pillar. The increasing in number of SMEs also takes place in
Surabaya, East Java. The increasing in number has made competitions to be more
competitive, therefore, SMEs must have good marketing strategies to compete. One
of the marketing strategies applied by SMEs in Surabaya is to use social media as
a marketing medium. However, there are still few SMEs in Surabaya, especially the
SMEs managed by the city government applying social media to market and
promote their products. Department of Trade and Industry (Disperdagin) of
Surabaya as an agency accomodating SMEs in Surabaya has initiated to help its
managed SMEs to promote their products by using social media which later will be
organized by Disperdagin.
This research is aimed to identify and evaluate appropriate social media
which are suitable for Disperdagin and make a plan of implementation
especially marketing social media for Disperdagin to brand branding micro small
and medium enterprises, and the last is to set operational guidance which is
effective for Disperdagin to brand the businesses. The Methode applied is to adopt
a model of House of Quality (HOQ). The results of this research have emphasized
three social media which is suitably applied by Disperdagin, Facebook, Twitter dan
Instagram. Besides, from the results, it is also obtained about15 points of marketing
social media that can be a foundation in establishing and organizing the accounts
of social media by Disperdagin
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
Author Under Sail The Imagination of Jack London, 1893-1902
No full textIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Intro -- Title Page -- Copyright Page -- Dedication -- Contents -- Acknowledgments -- Introduction -- 1. Spirit Truth -- 2. From Absorption to Theatricality and Back Again -- 3. "I Will Build a New Present" -- 4. Sons as Authors -- 5. Fathers as Publishers -- 6. The Daughter as Author -- 7. Lovers as Authors -- 8. At Sea with the Family -- 9. Yellow News, Yellow Stories -- 10. The Return Home -- Notes -- Bibliography -- Index -- About Jay WilliamsIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Description based on publisher supplied metadata and other sources.Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, YYYY. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
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