1,721,028 research outputs found
Proceedings of the BEST EN Think Tank XVI: Corporate Responsibility in Tourism: standards practices and policies
Get PDFBEST EN is an international consortium of educators committed to the development and dissemination of knowledge in the field of sustainable tourism. The organization's annual Think Tank brings together academics and industry representatives from around the world to discuss a particular theme related to sustainable tourism in order to move research and education in this specific field forward.
We are pleased to present the proceedings of the BEST Education Network (BESTEN) Think Tank XVI entitled Corporate Responsibility in Tourism – Standards Practices and Policies. The event was held in Berlin-Eberswalde, July 12-15, 2016, in conjunction with the ZENAT Centre for Sustainable Tourism, Eberswalde University for Sustainable Development, Eberswalde, considered one of Germany's greenest universities.
The concept of corporate responsibility in tourism is a challenging one; it is subject to much critical debate, especially with regard to finding an appropriate balance between the different dimensions of standards, practices and policies.
The proceedings present work by academics and practitioners worldwide, conducted on various aspects of corporate responsibility in tourism. They include abstracts and papers accepted by the scientific committee following a double blind peer review process
Harnessing the Science of Social Marketing and Behaviour Change for Improved Water Quality in the GBR: a documentary analysis of Reef Trust Tender (Burdekin) and Reef Programme
Get PDFThe intention of the documentary analysis is to assess the way that messages to land managers about water quality in the Great Barrier Reef are presented in terms of their readability, message framing and message tone. Two programmes were selected: (1) the Reef Programme; and (2) the Reef Trust Tender (Burdekin). The programmes selected for evaluation had been marketed within both the wet and the dry tropics, and they had been designed for both graziers and cane farmers.
The readability analysis has shown all three programmes to be written at a similar level well above the recommended reading level of grade / year 9. The documents associated with the Reef Programme (Burdekin), with a SMOG score of 13, were slightly more readable than documents associated with the Reef Trust Tender (Wet Tropics) (17) or the Reef Programme (Burdekin) (18)
NESP Project 2.1.3: progress update for harnessing the science of social marketing and behaviour change for improved water quality in the GBR: Documentary Analysis Results
No full textThe intention of the documentary analysis was to assess the way that messages to land managers about water quality in the Great Barrier Reef are presented in terms of their readability, message framing and message tone. Two programmes were selected: (1) the Reef Programme; and (2) the Reef Trust Tender (Burdekin). The programmes selected for evaluation had been marketed within both the wet and the dry tropics, and they had been designed for both graziers and cane farmers.
The readability analysis has shown all three programmes to be written at a similar level well above the recommended reading level of grade / year 9. The documents associated with the Reef Programme (Burdekin), with a SMOG score of 13, were slightly more readable than documents associated with the Reef Trust Tender (Wet Tropics) (17) or the Reef Programme (Burdekin) (18)
NESP Project 2.1.3: progress update for harnessing the science of social marketing and behaviour change for improved water quality in the GBR: Documentary Analysis Results
No full textThe intention of the documentary analysis was to assess the way that messages to land managers about water quality in the Great Barrier Reef are presented in terms of their readability, message framing and message tone. Two programmes were selected: (1) the Reef Programme; and (2) the Reef Trust Tender (Burdekin). The programmes selected for evaluation had been marketed within both the wet and the dry tropics, and they had been designed for both graziers and cane farmers.
The readability analysis has shown all three programmes to be written at a similar level well above the recommended reading level of grade / year 9. The documents associated with the Reef Programme (Burdekin), with a SMOG score of 13, were slightly more readable than documents associated with the Reef Trust Tender (Wet Tropics) (17) or the Reef Programme (Burdekin) (18)
Marketing Social Change: fixing bush internet in rural, regional, and remote Australia
No full textCattle producers in Australia have turned to social media to highlight deficits in internet access in rural, regional, and remote Australia. This chapter provides a case study about how a group of Australian cattle producer women used social marketing and advocacy to improve internet access and educational data allowances in rural, regional, and remote Australia. A content analysis of Facebook posts and comments from the Better Internet for Rural, Regional, and Remote Australia (BIRRR) evidenced a connection between advocacy and the principles of marketing. The results of the analysis highlighted deficits in access to internet connectivity and lead to a change in policy giving rural, regional, and remote school children a dedicated education portal to complete their studies
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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