1,721,001 research outputs found
Factors influencing electronic word of mouth (eWOM) engagement on social networking sites in Malaysia
No full textExploring Islamic retailer store attributes from consumers perspectives: an empirical investigation
No full textThe narrative/storytelling approach in brand development for towns
No full textThe narrative or storytelling approach is often associated with folklore and other aspects of socialisation rather than a scientific and systematic approach to conceptualising a phenomenon. However, there is a growing body of literature centred on both the practical applications and relevant theory on the authenticity of applying the storytelling approach in brand development and there is evidence to prove the efficacy of this approach in the process. Denning (2007) demonstrates the application of the narrative in general management and branding. Boje (2006; 2008) highlights the story as a reflection of the respective entity in any given situation, be it the individual, the department or the organisation. In formulating a conceptual frame on the application of storytelling in brand development for towns this paper focuses on four key variables which are a) the history of the town, b) the criteria for effective branding, c) the narrative approach in brand building and d) the town strategy for growth, infrastructure, geography.
Lucado(2005) presents the s.t.o.r.y as representing strengths, topic, optimal conditions, relationship and yes. This logical flow of developments shows that the whole process will consolidate a given phenomenon. Ultimately the narrative-based brand development approach concludes that all phenomenon is centred on the story, and the effectiveness of the brand depends on the management of the story in conjunction with the marketing concept and its related variables
The branding consultant’s recommendation for the re-branding of Oldham town: Weighing in on the conceptual fit
No full textThe rebranding of Oldham is a positional shift in the perception and strategic image of the town. The commissioning of a consultant to handle this critical aspect of the renewal of the town was meant to usher in a new era for the town and the borough at large. Oldham’s history presents a mixed picture of world dominance, subsequent dilapidation and chaos. The heydays of king cotton vanished over time culminating in economic meltdown and then ultimately 2001 race confrontations. The study reflects on the way the stories relating to the history of Oldham have impacted on the shaping of the brand. Boje (2008) argues that every workplace, school, government office or local religious group if not any organisational setup is a storytelling organisation and that wherever people are involved they are known by their story. The study reviews the approach to branding.
This paper argues that the crisis helped put Oldham back on the national and international map. The consultant employed a simplistic model to capture the ethos of the new Oldham. It is inconclusive if the recommended image really makes a difference in the shaping of the new image of Oldham. The logo represents oneness and seems to answer to political whispers and not well grounded marketing. Ultimately the paper takes a position that the consultant did not comprehensively tackle the key issues that underpin place branding by not addressing some sensitive issues that could help consolidate the development and the image of the town
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
- …
