1,720,972 research outputs found
The impact of customer engagement and selected higher order marketing constructs on customer loyalty: an empirical investigation of the Indonesian airline industry
No full textThe extant literature illustrates that loyal customers lead to an increase in retention rates, lower customer acquisition costs and higher profits. Therefore, several academics have investigated customer loyalty in the services sector. Studies on the global airline industry have also investigated various aspects of customer loyalty and its antecedents, such as perceived value, brand image, customer satisfaction and service quality. However, to date, no scholars on the airline industry have investigated all the interrelationships between these important constructs using a comprehensive modelling approach. In addition to the recognized customer loyalty antecedents, the construct of customer engagement is also attracting the attention of scholars. However, only limited studies have empirically assessed and focused on the direct relationship between customer engagement and behavioural intentions.
This current study aims to satisfy three research objectives: (1) to analyse the determinant of airline passenger loyalty in the Indonesian airline industry; (2) to analyse the interrelationships among the service quality, perceived value, brand image, customer satisfaction, customer engagement and customer loyalty constructs; and (3) to explore the moderating role of gender on the interrelationships among the aforementioned constructs.
The sample used in this study was based on the perceptions of 250 Indonesian airline passengers in Surabaya and Malang. The data set was analysed using Confirmatory Factor Analysis (CFA), Structural Equation Modelling (SEM) and a multi-group comparison, to satisfy the three research objectives of this study.
The results show that customer engagement has the most influential effect on passenger loyalty, followed by customer satisfaction. The empirical results of this current study also demonstrate that customer satisfaction has the largest direct effect on customer engagement. In addition to the direct relationships among the investigated constructs, this current study also found that service quality, perceived value and customer satisfaction also indirectly affect customer loyalty through the mediating variables. Moreover, gender has been identified as an important variable that moderates the interrelationships among: brand image, customer satisfaction and customer engagement constructs.
The results of this study provide a comprehensive theoretical model for predicting passenger loyalty in the context of the airline industry including the direct and indirect interrelationships among the investigated constructs. In addition, this study also contributes to the marketing literature by proving the importance of customer engagement in the services sector, especially in the airline industry. The findings of this current study may also assist airline practitioners to design effective marketing strategies and allocate their resources efficiently
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Creating educational theme park visitor loyalty: the role of experience-based satisfaction, image and value
Full text linkPurpose – The aim of this study is to test the inter-relationships between the educational theme park image, perceived educational value, educational experience satisfaction and visitor loyalty in educational theme parks.
Methodology – 150 respondents participated in this study. Data was collected through self-administered questionnaire at two educational theme parks in Batu and Malang, East Java Province Indonesia. The Partial Least Squares with inner and outer model evaluation was employed and it indicated that the model built was robust.
Findings – The results show that the educational image, educational experience satisfaction and perceived educational value play important roles in affecting visitor loyalty. In addition, this study
found that image and value are the predictors of satisfaction. The mediating test explains that apart from having a direct effect on loyalty, both image and perceived value have an indirect effect on loyalty through satisfaction.
Originality – This study provides new insights about how educational theme park visitors build their loyalty. Furthermore, the conceptual model presented in this study not only captures the direct relationships among educational image, perceived educational value, educational experience satisfaction and visitor loyalty, but also explains the indirect relationships. In addition, the setting of this study is the educational theme park industry which is believed to have special characteristics when it is compared to other industries
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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