1,721,039 research outputs found
Great expectations? Insights into UK SMEs’ optimism from the inside and outside view
No full textEntrepreneurial optimism has generated academic interest in the last two decades, drawing on research on biases in human cognition, in particular the inside view (i.e. focussing on the specifics of the case) and the outside view (i.e. based on the outcomes of other similar cases). Inside view thinking is associated with more optimistic (and over optimistic) expectations than outside view thinking. Our study links these notions to determinants of the expected firm growth. Drawing on a sample of 12,273 UK small and medium sized enterprises (SMEs), we found evidence for both inside view and outside view thinking influencing expectations of the future. Our findings suggest that the innovation novelty, firm characteristics and behaviour, and network have an impact on the expected returns, whereas business planning has no effect. The reflection from the inside or outside view based on the information perceived is also likely to drive the impact of these factors on the expected growth. Additionally, we find some indirect evidence of learning from experience insofar as firm age moderates some of these effects
Curb your enthusiasm: what makes SMEs over or under-optimistic about expected growth in turnover?
No full text
The effect of product conspicuousness in vertical downscale extensions: a replication
No full textPurpose of the Paper ‐ This study tests the effect of product category conspicuousness on the evaluation of downscale extensions and on the brand image of premium brands.
Theoretical background – Dall’Olmo Riley, Pina and Bravo (2013) suggested that, for brands with similar positioning, the evaluation of vertical extensions and the relative feedback effects may vary, depending upon the conspicuousness of the product category to peer assessment. Such suggestion has important implications for downscale extensions of brands at the higher end of prestige/ luxury image.
Methodology ‐ This study is a partial replication of Dall’Olmo Riley et al.’s (2013) study, with a modification in one of the product categories. The same experimental method is adopted, with the same two independent variables: price and product category (the more conspicuous cars vs. the less conspicuous mobile phones). The brand concept is held fixed (premium brands).
Findings ‐ Results confirm that the image of the car brand is diluted more than the brand image of the phone brand; no differences are found in extension evaluations.
Limitations ‐ The paper considers only two brands in two product categories.
Practical Implications ‐ Brand managers should consider product conspicuousness when deciding whether or not to introduce a vertical extension for a premium brand.
Contribution of Paper ‐ The study contributes to brand extension research by corroborating the importance of product conspicuousness
Measuring brand choice in the older customer segment in Japan
No full textAs populations around the world age, brand choice behaviour by older customers becomes an increasingly important issue for marketers. This is especially the case in Japan, which has the largest older customer segment as a proportion of the population of any country. Our study measures brand choice behaviour of the older customer segment in Japan in fast-moving consumer goods categories. We employ an 11-point purchase probability scale, the Juster, to calculate brand performance measures such as penetrations, buying frequency and sole buying for three age-based customer segments. The Juster output is used as input into a mathematical model, the Dirichlet, for benchmarking the brand performance measures. The findings here reveal new insights into the brand purchase behaviour of older customers. There are more similarities than differences between the brand purchase of younger and older customers in most categories analysed here. The results have practical implications for understanding and creating appropriate marketing strategies for the older customer segment. Our study also demonstrates a novel method for analysis of brand choice data collected via a survey instrument, as compared to the traditional consumer panel data. The research framework in our study is recommended for further empirical research in other regions where demographic changes are presenting challenges to marketers, and where panel data are often not easy to obtain
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
- …
