1,720,958 research outputs found
Digitala klick eller fysiska möten - vägar till varumärkeslojalitet i skönhetsbranschen : En kvalitativ studie om konsumenters lojalitet i relation till online- och offlinehandel
No full textThis study investigates how consumer loyalty to beauty brands is shaped and expressed depending on whether purchase decisions are made online or in physical stores. In a competitive market, loyalty has become increasingly complex, highlighting the importance of understanding how different consumption environments influence the consumer–brand relationship. Using a qualitative approach, semi-structured interviews were conducted with nine participants from diverse age groups and consumption patterns. The analysis draws on theories of brand loyalty, customer engagement marketing, and product involvement. Results show that physical stores enhance loyalty through experiential and personalized service, while online channels support informed decisions and repeat purchases. High product involvement encourages consumers to make more deliberate choices, reinforcing long-term loyalty, whereas low involvement often leads to situational, price-driven decisions. The study provides insights into how emotional, cognitive, and practical factors interact in shaping loyalty and channel selection, offering guidance for developing strategies that strengthen customer relationships across both online and offline channels
Medarbetares roll i en autonom arbetsmiljö inom e-handel: Erfarenheter och samverkan med autonoma agenter : Effekter på arbetsroller, beslutsfattande och arbetsflöden i IT-beroende system
No full textIn the Era of digitalisation, e-commerce enterprises are becoming increasingly reliant on IT-dependent work systems in which humans and autonomous technological agents collaborate to increase the efficiency at Work . This study explores how employees in the e-commerce sector experience this human–machine collaboration, with a specific focus on its effects on work roles, role conflicts and decision-making processes. The research examines the integration of AI and automation in business operations, shedding light on the socio-technical dynamics that emerge from this intersection. Theories like Work System Theory (WST), Human-AI Hybrid Theory, and Role Theory are used to analyse how IT-dependent systems structure the relationship between humans and autonomous agents, and how socio-technical factors affect the structure of work. WST provides a model for understanding the interaction between people, technology, and processes within systems that generate value. Human-AI Hybrid Theory emphasises the collaborative potential and interdependence between human cognitive capacities and AI functionalities. Role theory provides a framework for understanding how algorithmic systems function as role senders and how employees perceive, engage with and are influenced by these roles. Moreover, the study emphasises the importance of conjoined agency, where human actors retain strategic control while AI handles operational tasks. This shows the need for flexible system design and organisational structures that support mutual adaptation. In conclusion, this research provides valuable insights into how e-commerce organisations can use autonomous technology to improve operational performance and the human experience. The study identifies balancing automation with human adaptability as a key enabler for sustainable, customer oriented digital transformation
Medarbetares roll i en autonom arbetsmiljö inom e-handel: Erfarenheter och samverkan med autonoma agenter : Effekter på arbetsroller, beslutsfattande och arbetsflöden i IT-beroende system
No full textIn the Era of digitalisation, e-commerce enterprises are becoming increasingly reliant on IT-dependent work systems in which humans and autonomous technological agents collaborate to increase the efficiency at Work . This study explores how employees in the e-commerce sector experience this human–machine collaboration, with a specific focus on its effects on work roles, role conflicts and decision-making processes. The research examines the integration of AI and automation in business operations, shedding light on the socio-technical dynamics that emerge from this intersection. Theories like Work System Theory (WST), Human-AI Hybrid Theory, and Role Theory are used to analyse how IT-dependent systems structure the relationship between humans and autonomous agents, and how socio-technical factors affect the structure of work. WST provides a model for understanding the interaction between people, technology, and processes within systems that generate value. Human-AI Hybrid Theory emphasises the collaborative potential and interdependence between human cognitive capacities and AI functionalities. Role theory provides a framework for understanding how algorithmic systems function as role senders and how employees perceive, engage with and are influenced by these roles. Moreover, the study emphasises the importance of conjoined agency, where human actors retain strategic control while AI handles operational tasks. This shows the need for flexible system design and organisational structures that support mutual adaptation. In conclusion, this research provides valuable insights into how e-commerce organisations can use autonomous technology to improve operational performance and the human experience. The study identifies balancing automation with human adaptability as a key enabler for sustainable, customer oriented digital transformation
Medarbetares roll i en autonom arbetsmiljö inom e-handel: Erfarenheter och samverkan med autonoma agenter : Effekter på arbetsroller, beslutsfattande och arbetsflöden i IT-beroende system
No full textIn the Era of digitalisation, e-commerce enterprises are becoming increasingly reliant on IT-dependent work systems in which humans and autonomous technological agents collaborate to increase the efficiency at Work . This study explores how employees in the e-commerce sector experience this human–machine collaboration, with a specific focus on its effects on work roles, role conflicts and decision-making processes. The research examines the integration of AI and automation in business operations, shedding light on the socio-technical dynamics that emerge from this intersection. Theories like Work System Theory (WST), Human-AI Hybrid Theory, and Role Theory are used to analyse how IT-dependent systems structure the relationship between humans and autonomous agents, and how socio-technical factors affect the structure of work. WST provides a model for understanding the interaction between people, technology, and processes within systems that generate value. Human-AI Hybrid Theory emphasises the collaborative potential and interdependence between human cognitive capacities and AI functionalities. Role theory provides a framework for understanding how algorithmic systems function as role senders and how employees perceive, engage with and are influenced by these roles. Moreover, the study emphasises the importance of conjoined agency, where human actors retain strategic control while AI handles operational tasks. This shows the need for flexible system design and organisational structures that support mutual adaptation. In conclusion, this research provides valuable insights into how e-commerce organisations can use autonomous technology to improve operational performance and the human experience. The study identifies balancing automation with human adaptability as a key enabler for sustainable, customer oriented digital transformation
Digitala klick eller fysiska möten - vägar till varumärkeslojalitet i skönhetsbranschen : En kvalitativ studie om konsumenters lojalitet i relation till online- och offlinehandel
No full textThis study investigates how consumer loyalty to beauty brands is shaped and expressed depending on whether purchase decisions are made online or in physical stores. In a competitive market, loyalty has become increasingly complex, highlighting the importance of understanding how different consumption environments influence the consumer–brand relationship. Using a qualitative approach, semi-structured interviews were conducted with nine participants from diverse age groups and consumption patterns. The analysis draws on theories of brand loyalty, customer engagement marketing, and product involvement. Results show that physical stores enhance loyalty through experiential and personalized service, while online channels support informed decisions and repeat purchases. High product involvement encourages consumers to make more deliberate choices, reinforcing long-term loyalty, whereas low involvement often leads to situational, price-driven decisions. The study provides insights into how emotional, cognitive, and practical factors interact in shaping loyalty and channel selection, offering guidance for developing strategies that strengthen customer relationships across both online and offline channels
Digitala klick eller fysiska möten - vägar till varumärkeslojalitet i skönhetsbranschen : En kvalitativ studie om konsumenters lojalitet i relation till online- och offlinehandel
No full textThis study investigates how consumer loyalty to beauty brands is shaped and expressed depending on whether purchase decisions are made online or in physical stores. In a competitive market, loyalty has become increasingly complex, highlighting the importance of understanding how different consumption environments influence the consumer–brand relationship. Using a qualitative approach, semi-structured interviews were conducted with nine participants from diverse age groups and consumption patterns. The analysis draws on theories of brand loyalty, customer engagement marketing, and product involvement. Results show that physical stores enhance loyalty through experiential and personalized service, while online channels support informed decisions and repeat purchases. High product involvement encourages consumers to make more deliberate choices, reinforcing long-term loyalty, whereas low involvement often leads to situational, price-driven decisions. The study provides insights into how emotional, cognitive, and practical factors interact in shaping loyalty and channel selection, offering guidance for developing strategies that strengthen customer relationships across both online and offline channels
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
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