1,720,952 research outputs found
B2B communication strategy for Adwheels
No full textThe thesis is about creating a suitable communication strategy on business-to-business market for marketing start-up called Adwheels, which offers large-format advertising on truck trailers for its clients. The main goal of the strategy is to sell at least one “Adwheels Full” service (a combination of 2 tarpaulins and a rear-door sticker on a advertising truck trailer) within the first month and a half of the campaign. The bachelor thesis is divided into three parts. The first part is intended to define the terms within the communication strategy. Among other things, the key sales techniques and communication mix in the B2B market are described here. The second part deals with situation analysis. The "truck advertising" service is defined together with unique selling arguments, analysis of direct and indirect competition, SWOT and PESTEL analysis and analysis of target groups. Adwheels' market position is determined based on this analyses. The third part of the work is dedicated to the creation of the communication strategy itself. We selected a suitable target group, defined the insight and then use the SEE-THINK-DO-CARE method for creating the strategy. We defined key marketing messages and designed promotional materials which we will use during the campaign. Verification of the effectiveness and functionality of the communication strategy was was discussed and approved by market experts. Because of the fact, that the author is a co-founder of Adwheels, he will personally participate in the launch of the strategy, which is scheduled for June 2021.Práce se zabývá tvorbou komunikační strategie na trhu B2B pro marketingový start-up Adwheels, který nabízí firmám velkoformátovou reklamu na návěsech kamionů. Hlavním cílem strategie je prodej alespoň jedné služby “Adwheels Full” (kombinace 2 bočních plachet a zadního polepu na reklamním návěsu kamionu) v rámci prvního měsíce a půl pilotního provozu kampaně. Obsah práce je rozdělen do tří částí. První část je určena pro vymezení pojmů v rámci komunikační strategie. Jsou zde mimo jiné popsány klíčové prodejní techniky a komunikační mix na B2B trhu. Druhá část se věnuje situační analýze. Je definována služba „reklama na kamionu“ spolu s klíčovými unikátními prodejními argumenty, analýza přímé a nepřímé konkurence, analýza SWOT a PESTEL a analýza cílových skupin. Na základě toho je určena pozice Adwheels na trhu. Třetí část práce je věnována tvorbě samotné komunikační strategie. Byla vybrána vhodná cílová skupina, definován insight z kterého poté vycházela metoda SEE-THINK-DO-CARE. Definovali jsme klíčová marketingová sdělení a nastínili ukázkové materiály, které během kampaně použijeme. Ověření efektivity a funkčnosti navržené komunikační strategie probíhá formou expertních posudků. Vzhledem k tomu, že autor je spoluzakladatelem firmy Adwheels, osobně se bude podílet na spuštění strategie, které je naplánované na červen 2021
B2B communication strategy for Adwheels
No full textThe thesis is about creating a suitable communication strategy on business-to-business market for marketing start-up called Adwheels, which offers large-format advertising on truck trailers for its clients. The main goal of the strategy is to sell at least one “Adwheels Full” service (a combination of 2 tarpaulins and a rear-door sticker on a advertising truck trailer) within the first month and a half of the campaign. The bachelor thesis is divided into three parts. The first part is intended to define the terms within the communication strategy. Among other things, the key sales techniques and communication mix in the B2B market are described here. The second part deals with situation analysis. The "truck advertising" service is defined together with unique selling arguments, analysis of direct and indirect competition, SWOT and PESTEL analysis and analysis of target groups. Adwheels' market position is determined based on this analyses. The third part of the work is dedicated to the creation of the communication strategy itself. We selected a suitable target group, defined the insight and then use the SEE-THINK-DO-CARE method for creating the strategy. We defined key marketing messages and designed promotional materials which we will use during the campaign. Verification of the effectiveness and functionality of the communication strategy was was discussed and approved by market experts. Because of the fact, that the author is a co-founder of Adwheels, he will personally participate in the launch of the strategy, which is scheduled for June 2021.Práce se zabývá tvorbou komunikační strategie na trhu B2B pro marketingový start-up Adwheels, který nabízí firmám velkoformátovou reklamu na návěsech kamionů. Hlavním cílem strategie je prodej alespoň jedné služby “Adwheels Full” (kombinace 2 bočních plachet a zadního polepu na reklamním návěsu kamionu) v rámci prvního měsíce a půl pilotního provozu kampaně. Obsah práce je rozdělen do tří částí. První část je určena pro vymezení pojmů v rámci komunikační strategie. Jsou zde mimo jiné popsány klíčové prodejní techniky a komunikační mix na B2B trhu. Druhá část se věnuje situační analýze. Je definována služba „reklama na kamionu“ spolu s klíčovými unikátními prodejními argumenty, analýza přímé a nepřímé konkurence, analýza SWOT a PESTEL a analýza cílových skupin. Na základě toho je určena pozice Adwheels na trhu. Třetí část práce je věnována tvorbě samotné komunikační strategie. Byla vybrána vhodná cílová skupina, definován insight z kterého poté vycházela metoda SEE-THINK-DO-CARE. Definovali jsme klíčová marketingová sdělení a nastínili ukázkové materiály, které během kampaně použijeme. Ověření efektivity a funkčnosti navržené komunikační strategie probíhá formou expertních posudků. Vzhledem k tomu, že autor je spoluzakladatelem firmy Adwheels, osobně se bude podílet na spuštění strategie, které je naplánované na červen 2021
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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