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Vad får oss att stanna? : En studie om lojalitet inom musikstreamingbranschen
No full textI dagens digitalisering präglas många tjänstemarknader av låg bytesbarriär och hög konkurrens, där användare enkelt kan växla mellan liknande alternativ. Denna studie fokuserar på lojalitet inom sådana digitala tjänstemiljöer, med musikstreamingtjänster som empirisk kontext. Syftet med studien är att identifiera faktorer som är betydelsefulla för lojalitet i digitala tjänstemiljöer, med särskilt fokus inom branscher där tjänster är lätt utbytbara. Genom att studera en kontext med låg bytesbarriär ämnar studien att kartlägga begreppet lojalitet i konkurrensutsatta digitala marknader. Studien söker svar på följande forskningsfråga: Vilka faktorer anser svenska vuxna konsumenter som betydelsefulla för lojalitet i digitala tjänster, särskilt inom en bransch där byte av tjänst sker med lätthet? För att besvara detta har en mixed methods-ansats använts, bestående av en enkätundersökning samt två gruppintervjuer. Den teoretiska grunden vilar på modeller för varumärkeskapital, kundbaserat varumärkeskapital (CBBE), kundlojalitet samt electronic word of mouth (e-WOM). Resultaten visar att pris spelar en avgörande roll i konsumenternas lojalitetsbeteende inom digitala tjänster, där många är benägna att byta till ett likvärdigt alternativ vid lägre kostnad. Studien indikerar även att e-WOM inte utgör en central drivkraft för lojalitet i denna kontext, då rekommendationer i högre grad riktas mot innehåll än mot själva varumärket. Lojaliteten som uppvisas tycks främst vara av beteendemässig karaktär, där användningen av en viss tjänst ofta grundar sig i sociala normer och invanda rutiner snarare än i starka attityder eller emotionell förankring.In today's digitalization, many service markets are characterized by low switching barriers and high competition, where users can easily shift between similar alternatives. This study focuses on loyalty within such digital service environments, using music streaming services as the empirical context. The purpose of the study is to identify which factors are significant for loyalty in digital service environments, with a particular focus on industries where services are easily interchangeable. By studying a context with low switching barriers, the study aims to map the concept of loyalty in competitive digital markets. The study seeks to answer the following research question: Which factors do Swedish adult consumers consider important for loyalty in digital services, particularly within an industry where switching services is easy? To answer this, a mixed methods approach has been used, consisting of a survey and two focus group interviews. The theoretical framework is based on models of brand equity, customer-based brand equity (CBBE), customer loyalty, and electronic word of mouth (e-WOM). The results show that price plays a decisive role in consumer loyalty behavior within digital services, where many are willing to switch to an equivalent alternative at a lower cost. The study also indicates that e-WOM does not constitute a central driver of loyalty in this context, as recommendations are more often directed at content than at the brand itself. The loyalty demonstrated appears to be primarily behavioral, with service usage often based on social norms and habitual patterns rather than strong attitudes or emotional attachment
Vad får oss att stanna? : En studie om lojalitet inom musikstreamingbranschen
No full textI dagens digitalisering präglas många tjänstemarknader av låg bytesbarriär och hög konkurrens, där användare enkelt kan växla mellan liknande alternativ. Denna studie fokuserar på lojalitet inom sådana digitala tjänstemiljöer, med musikstreamingtjänster som empirisk kontext. Syftet med studien är att identifiera faktorer som är betydelsefulla för lojalitet i digitala tjänstemiljöer, med särskilt fokus inom branscher där tjänster är lätt utbytbara. Genom att studera en kontext med låg bytesbarriär ämnar studien att kartlägga begreppet lojalitet i konkurrensutsatta digitala marknader. Studien söker svar på följande forskningsfråga: Vilka faktorer anser svenska vuxna konsumenter som betydelsefulla för lojalitet i digitala tjänster, särskilt inom en bransch där byte av tjänst sker med lätthet? För att besvara detta har en mixed methods-ansats använts, bestående av en enkätundersökning samt två gruppintervjuer. Den teoretiska grunden vilar på modeller för varumärkeskapital, kundbaserat varumärkeskapital (CBBE), kundlojalitet samt electronic word of mouth (e-WOM). Resultaten visar att pris spelar en avgörande roll i konsumenternas lojalitetsbeteende inom digitala tjänster, där många är benägna att byta till ett likvärdigt alternativ vid lägre kostnad. Studien indikerar även att e-WOM inte utgör en central drivkraft för lojalitet i denna kontext, då rekommendationer i högre grad riktas mot innehåll än mot själva varumärket. Lojaliteten som uppvisas tycks främst vara av beteendemässig karaktär, där användningen av en viss tjänst ofta grundar sig i sociala normer och invanda rutiner snarare än i starka attityder eller emotionell förankring.In today's digitalization, many service markets are characterized by low switching barriers and high competition, where users can easily shift between similar alternatives. This study focuses on loyalty within such digital service environments, using music streaming services as the empirical context. The purpose of the study is to identify which factors are significant for loyalty in digital service environments, with a particular focus on industries where services are easily interchangeable. By studying a context with low switching barriers, the study aims to map the concept of loyalty in competitive digital markets. The study seeks to answer the following research question: Which factors do Swedish adult consumers consider important for loyalty in digital services, particularly within an industry where switching services is easy? To answer this, a mixed methods approach has been used, consisting of a survey and two focus group interviews. The theoretical framework is based on models of brand equity, customer-based brand equity (CBBE), customer loyalty, and electronic word of mouth (e-WOM). The results show that price plays a decisive role in consumer loyalty behavior within digital services, where many are willing to switch to an equivalent alternative at a lower cost. The study also indicates that e-WOM does not constitute a central driver of loyalty in this context, as recommendations are more often directed at content than at the brand itself. The loyalty demonstrated appears to be primarily behavioral, with service usage often based on social norms and habitual patterns rather than strong attitudes or emotional attachment
Vad får oss att stanna? : En studie om lojalitet inom musikstreamingbranschen
No full textI dagens digitalisering präglas många tjänstemarknader av låg bytesbarriär och hög konkurrens, där användare enkelt kan växla mellan liknande alternativ. Denna studie fokuserar på lojalitet inom sådana digitala tjänstemiljöer, med musikstreamingtjänster som empirisk kontext. Syftet med studien är att identifiera faktorer som är betydelsefulla för lojalitet i digitala tjänstemiljöer, med särskilt fokus inom branscher där tjänster är lätt utbytbara. Genom att studera en kontext med låg bytesbarriär ämnar studien att kartlägga begreppet lojalitet i konkurrensutsatta digitala marknader. Studien söker svar på följande forskningsfråga: Vilka faktorer anser svenska vuxna konsumenter som betydelsefulla för lojalitet i digitala tjänster, särskilt inom en bransch där byte av tjänst sker med lätthet? För att besvara detta har en mixed methods-ansats använts, bestående av en enkätundersökning samt två gruppintervjuer. Den teoretiska grunden vilar på modeller för varumärkeskapital, kundbaserat varumärkeskapital (CBBE), kundlojalitet samt electronic word of mouth (e-WOM). Resultaten visar att pris spelar en avgörande roll i konsumenternas lojalitetsbeteende inom digitala tjänster, där många är benägna att byta till ett likvärdigt alternativ vid lägre kostnad. Studien indikerar även att e-WOM inte utgör en central drivkraft för lojalitet i denna kontext, då rekommendationer i högre grad riktas mot innehåll än mot själva varumärket. Lojaliteten som uppvisas tycks främst vara av beteendemässig karaktär, där användningen av en viss tjänst ofta grundar sig i sociala normer och invanda rutiner snarare än i starka attityder eller emotionell förankring.In today's digitalization, many service markets are characterized by low switching barriers and high competition, where users can easily shift between similar alternatives. This study focuses on loyalty within such digital service environments, using music streaming services as the empirical context. The purpose of the study is to identify which factors are significant for loyalty in digital service environments, with a particular focus on industries where services are easily interchangeable. By studying a context with low switching barriers, the study aims to map the concept of loyalty in competitive digital markets. The study seeks to answer the following research question: Which factors do Swedish adult consumers consider important for loyalty in digital services, particularly within an industry where switching services is easy? To answer this, a mixed methods approach has been used, consisting of a survey and two focus group interviews. The theoretical framework is based on models of brand equity, customer-based brand equity (CBBE), customer loyalty, and electronic word of mouth (e-WOM). The results show that price plays a decisive role in consumer loyalty behavior within digital services, where many are willing to switch to an equivalent alternative at a lower cost. The study also indicates that e-WOM does not constitute a central driver of loyalty in this context, as recommendations are more often directed at content than at the brand itself. The loyalty demonstrated appears to be primarily behavioral, with service usage often based on social norms and habitual patterns rather than strong attitudes or emotional attachment
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
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