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PENGARUH STIMULUS PEMASARAN TERHADAP CITRA MEREK PADA NOTEBOOK HEWLETT PACKARD: Survei kepada para pengunjung HP Store di Bandung Elektronik Centre, Kota Bandung
No full textPerkembangan komputer jinjing pada dasa warsa akhir ini menunjukkan perkembangan yang pesat di dunia IT, sehingga tidak mengherankan jika persaingan dalam usaha personal computer ini berlangsung sangat cepat dan harga yang ditawarkanpun semakin kompetitif. Hal ini tidak hanya pada bentuk, warna, spesifikasi namun juga pada merek. Oleh karena itu agar tetap mampu bersaing perlu melakukan strategi stimulus pemasar agar dapat menarik perhatian dan menstimuli konsumen sehingga dapat mempengaruhi konsumen terhadap citra merek.
Penelitian ini dilakukan untuk mengetahui gambaran dimensi stimulus pemasaran pengunjung Hp Store di BEC Bandung, mengetahui gambaran citra merek pengunjung Hp Store di BEC Bandung, mengetahui temuan mengenai seberapa besar pengaruh stimulus pemasaran terhadap citra merek pada pengunjung Hp Store di BEC Bandung. Objek/unit analisis Notebook Hewlett Packard. Variabel bebas (X) pada penelitian ini adalah stimulus pemasaran dan variabel terikat (Y) pada penelitian ini adalah citra merek. Jenis penelitian yang digunakan adalah deskriptif, verifikatif, dan metode yang digunakan explanatory survey dengan teknik yang digunakan systematic random sampling, dengan jumlah sampel sebanyak 100 pengunjung. Teknik analisa data yang digunakan adalah path analysis dengan alat bantu software komputer SPSS 21.0. Hasil yang diperoleh dalam penelitian menyatakan bahwa dimensi stimulus pemasaran berpengaruh secara simultan terhadap citra merek pada pengunjung Hp Store di BEC Bandung, sebesar 83,5%. Sedangkan pengaruh secara parsial menunjukkan bahwa dimensi format memiliki pengaruh yang lebih besar dengan nilai 26,9% dibandingkan pengaruh dimensi lainnya seperti posisi, format, kontras/ekspektasi, ketertarikan, dan kuantitas informasi
Berdasarkan hasil penelitian malalui analisis jalur terdapat pengaruh yang signifikan dari dimensi stimulus pemasaran terhadap citra merek pengunjung Hp Store di BEC Bandung, yaitu 1) posisi, 2) format, 3) kontras/ekspektasi, 4) ketertarikan, dan 5) kuantitas informasi. Pengaruh kedelepan dari variabel ini memiliki pengaruh yang signifikan baik secara simultan maupun secara parsial.
Penulis merekomendasikan agar perusahaan membuat produk dengan stimulus pemasaran secara lebih menarik, sehingga citra merek menjadi lebih bagus. ---------- A Development of portable computers at the end of this decade showed growth rapidly in the world of Science Technolog , so it is not surprising that competition in the personal computer business is going very fast and the price to offer even more competitive. It is not just the shape, color, specifications but also on the brand. Therefore, in order to remain competitive the marketers need to make a stimulus strategies in order to attract attention and stimulate consumers so they can influence consumers to the brand image.
This Study is aimed to know description of marketing stimuli dimension to HP Store visitors in BEC Bandung, description of brand image dimension to HP Store visitor in BEC Bandung, and to finding how much marketing stimuli influenced on brand image to HP Store visitors in BEC Bandung. The object/unit analysis in this study is Notebook Hewlett Packard. The independent variable (X) in this studi is marketing stimuli and dependent variable (Y) in this study is brand image. This study type is descriptive, verifikatife, and the method are explanatory survey with a technique systematic random sampling, and total sample of 74 visitors. Data analysis technique used are path analysis with computer software tool SPSS 21.0. The result in this study are obtained that marketing stimuli dimension simultaneously influenced on brand image to Hp Store visitor in BEC Bandung 83,5%. While the partially influence shows that the dimensions of format has a greater influence with 26,9% than the influence of other dimensions such as position, format, contrast/expectations, interests, and quantity of information.
Based in study result on through path analysis therefore significantly influenced from marketing stimuli on brand image to Hp Store visitors in BEC Bandung, which is 1) position, 2) format, 3) contrast/expectations, 4) interests, dan 5) quantity of information. The influenced from variable two have a significant influence either simultaneously or partially.
The author recommends that the company have to create a product with attractive marketing stimulus, so that the brand image becomes more bette
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
Author Under Sail The Imagination of Jack London, 1893-1902
No full textIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Intro -- Title Page -- Copyright Page -- Dedication -- Contents -- Acknowledgments -- Introduction -- 1. Spirit Truth -- 2. From Absorption to Theatricality and Back Again -- 3. "I Will Build a New Present" -- 4. Sons as Authors -- 5. Fathers as Publishers -- 6. The Daughter as Author -- 7. Lovers as Authors -- 8. At Sea with the Family -- 9. Yellow News, Yellow Stories -- 10. The Return Home -- Notes -- Bibliography -- Index -- About Jay WilliamsIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Description based on publisher supplied metadata and other sources.Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, YYYY. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
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