25 research outputs found
Audience Preferences and Popular Program Patterns on News Channels in Karachi
No full textThis research aims to study the factors that influence the viewership of leading Pakistani News Channels including Dunya, Samaa, Express, Geo and ARY. It examines the impact of content, presentation style, channel positioning and anchors, alongside overall news viewing patterns, on the public image of the identified news channels and their viewership with focus on Express News. Following a qualitative research approach, a representative sample of 51 news viewers is identified and interviewed, with a proportionate weight to geographical areas and socio-economic classification of the audience, based on recent Census and People’s meter, an audience measurement tool. The respondents are investigated through a comprehensive questionnaire, comprised both closed and open-ended questions. This study focuses on three categories of viewers including Express News Viewers, Express-News Lapsers and Competitive Channels Viewers. One-on-one interviews reflect the mindset and viewing patterns of news channels’ audience. It is also instrumental to highlight the factors that hinder Express-News ratings against its competing channels. Findings of the study indicate that the programme content, presentation style, and cable positioning of news channels significantly influence its viewership that results in the quantum of recall for Express-News, and how its viewership and ratings are presumably affected by the very factors
Review (meta analysis) of research studies conducted on the depiction and effects of violence on silver screen in the world
No full textThis article reviews the literature on the depiction and effects of violence in motion pictures. It provides an overview of studies in chronological order starting in the 1920s and covers motion pictures from America, Britain, India and Pakistan
CRIMES AND VIOLENCE IN TELEVISION NEWS AND ITS EFFECTS ON THE MENTAL HEALTH OF VIEWERS IN PAKISTAN
Full text linkThis research aims to study the psychological effects of thenews coverage of violent crimes on television viewers in Pakistan. Itseeks to investigate how such coverage is likely to influence the mentalhealth of the audience. Total 392 news viewers from diverse age, genderand professional backgrounds are sampled following the nonprobabilityconvenience and voluntary sampling techniques. Thesampled participants are investigated over a period of six months (i.e.from June 2016 to December 2016) through a carefully-designedquestionnaire based on the Mental Health Inventory (MHI-38) to assessthe effects of excessive and concentrated news viewing. The findingsof the study indicate that there is significant positive correlationbetween the frequency and duration of mediated exposure to real-lifeviolence and mental distress which is measured in terms of anxiety,depression and emotional instability
Growth of business schools on social media: A comparative analysis with focus on IBA Karachi
No full textWhen the Institute of Business Administration Karachi established a presence on various social media platforms in 2009, its audience and followers grew dramatically. Face book, Twitter, YouTube and LinkedIn all proved to be useful tools to disseminate information for its target audience including prospective and current students, faculty, staff, alumni, parents and industry. By 2012, however, social media activity became somewhat stagnant, as it was observed that content on various interfaces, although informative, lacked engagement and interaction with the audience. After several months of close monitoring, a number of issues were identified; for example, content only consisted of program and event announcements; slow response time to queries; lack of posts that would attract foreign audiences; and immense need to monitor the pages for removal of garbage material. It was then decided that a comprehensive Social Media Strategy should be developed with the primary goal of increasing the visibility of IBA on all its current social media platforms in order to attract more talented students and high caliber faculty. IBA’s Social Media Strategy is based on four key design principles viz., Listen, Engage, Interact and Inform its audience, with content being the most important driver for the success of Social Media. IBA’s Social media metrics indicate that the strategy has been successful to an extent, with the number of ‘Likes’ on the Face book page and posted content showing a rise, along with an increase in the number of comments, reviews, queries, Facebook visits, YouTube views, followers on Twitter, re-tweets and Talking About. However, comparison with other leading business schools in Pakistan and overseas indicates that IBA still lags behind. One of the strengths of IBA is its 27 highly active student societies and numerous academic departments, which, if properly engaged, could provide a constant stream of high quality, student generated content
Exploring the Digital World: Risks, Rights, and Opportunities for Children in Pakistan
Full text linkDigital media is transforming interpersonal relations and choices worldwide, including among children. While the internet offers valuable opportunities for learning and networking, it also exposes young netizens to significant risks, affecting their cognitive and emotional well-being. As internet usage among Pakistani children increases, it becomes crucial to optimize its benefits while mitigating associated threats. This study, grounded in the Early Childhood Development and Uses and Gratification Theories, examines the interplay of online opportunities and risks among children in Pakistan. Using a structured questionnaire, adapted from Livingstone (2016) and Global Kids Online (2020), data were collected from 401 children aged 9–17 across the country to assess their online experiences. Findings indicate three key insights: (1) the internet plays an important role in supporting children’s education and socialization; (2) children often encounter online threats, including cyberbullying, privacy breaches, and harmful content; (3) poor digital literacy and inadequate parental guidance increase vulnerability to these risks. The study highlights the urgent need for targeted interventions by parents, educators, and policymakers. Enhancing digital literacy and integrating children’s perspectives into national strategies are essential steps toward fostering a safer, more empowering digital environment for young users in Pakistan
Audience Preferences and Popular Program Patterns on News Channels in Karachi
Full text linkThis research aims to study the factors that influence the viewership of leading Pakistani News Channels including Dunya, Samaa, Express, Geo and ARY. It examines the impact of content, presentation style, channel positioning and anchors, alongside overall news viewing patterns, on the public image of the identified news channels and their viewership with focus on Express News. Following a qualitative research approach, a representative sample of 51 news viewers is identified and interviewed, with a proportionate weight to geographical areas and socio-economic classification of the audience, based on recent Census and People’s meter, an audience measurement tool. The respondents are investigated through a comprehensive questionnaire, comprised both closed and open-ended questions. This study focuses on three categories of viewers including Express News Viewers, Express-News Lapsers and Competitive Channels Viewers. One-on-one interviews reflect the mindset and viewing patterns of news channels’ audience. It is also instrumental to highlight the factors that hinder Express-News ratings against its competing channels. Findings of the study indicate that the programme content, presentation style, and cable positioning of news channels significantly influence its viewership that results in the quantum of recall for Express-News, and how its viewership and ratings are presumably affected by the very factors
Impact of Online Activism on Public Involvement in Criminal Justice System
Full text linkIn this information era the increase in the use of digital technology has transformed the way we interact, socialize, access and consume data. The study investigates the reach and impact of public engagement on the crime and justice system in the contemporary age of online activism and citizen journalism. Applying the mixed-method approach, data is gathered through a thematic review of high-profile criminal cases, interviews of experts and a public survey in Pakistan. The findings highlight that a majority of youth under the age of 36 are using social media, especially Facebook (around 60% of the respondents), as the main source of news about criminal cases. While heavy exposure to criminal cases on digital media (77%) seems to have a nominal influence on public understanding of the judicial system in the country. However, it provides them with a platform for online activism, which often leads to offline civil right movements and campaigns with demands for mob justice and vigilantism. Despite certain limitations, the study provides valuable suggestions and insights for the policy makers and researchers alike in the field
Limits and possibilities of restorative conferences in schools: an exploration of conference participant characteristics and perceptions
No full textRooted in relational philosophies, restorative practices (RP) in schools are initiatives that seek to provide alternatives to exclusionary discipline. Restorative conferences (RC), in particular, aim to repair harm and reintegrate youth following a conflict. Despite abundant theorizing about conference benefits and hypothesized mechanisms of change, there is not enough evidence to support these claims. This study addresses knowledge gaps about RC acceptability, student perspectives on successful conference characteristics, and the socio-demographics of RC participants. Furthermore, this study examined students (e.g., conference participants vs. suspended students) to understand the degree to which RCs are linked to positive correlates of school climate and to explore the potential of conferences to serve as protective mechanisms. This mixed-methods study drew on survey data from 1,259 students from 9 schools in a large U.S. Northeastern school district serving students from low-income neighborhoods in 2018-2019. Students were categorized into four groups based on whether they experienced (1) suspension without RC participation, (2) RC participation without suspension, (3) both RC participation and suspension, and (4) neither RC participation nor suspension. Aligned with study hypotheses, there were no differences between non-disciplined students and RC participants’ perceptions of adult and peer support, fair treatment across race/ethnicity, and self-reported social-emotional skills. This suggests that RCs may encompass elements of a non-stigmatizing, harm-reduction model, in which students contending with less serious conflict remain connected to adults and perceive fair treatment similarly to their non-disciplined counterparts. Yet, non-suspended RC participants were only slightly higher than suspended students’ perceived adult support and fairness, trending toward a significant difference. Notably, the groups did not differ on perceived peer support or self-reported social-emotional competencies. Finally, suspended students with RCs, relative to suspended students without RCs, did not report higher positive perceptions of school climate and social-emotional competencies. Thus, these findings suggest that RCs were not associated with a compensatory or sufficiently reparative process for students experiencing the adversity of exclusionary discipline. In a similar vein, although most students’ qualitative responses about RCs were positive, a substantive group held mixed perceptions, indicating that students see both benefits in conferences and room for improvement.Psy.D.Includes bibliographical reference
