5,332 research outputs found
Why universities and grant bodies shouldn’t try to over-manage research impact
No full textAcademics should be engaged with the wider world, but impact, if it is routinised, loses its potential to change the dynamic of a system. Chris Hackley writes that the research that influences policy should be celebrated but we must be wary of the risk that the impact measurement will begin to define what is to be measured
Rethinking advertising as paratextual communication
No full textBook synopsis: Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts.
Chris Hackley and Rungpaka Amy Hackley draw on many examples of creative advertisements to illustrate the key features of paratextual advertising and all types of brand communication, practice, strategy and research. The book examines the idea of an advertisement as something that is read and interpreted as a text by an audience, drawing on some of the pioneering research literature that introduced literary forms of analysis into business, management and related fields of scholarship. The authors utilise ideas from literary theory to examine how advertising can be understood, as well as consider semiotic and anthropological perspectives on advertising and digital media.
Aiming to change the way advertising is understood by students, scholars, and by media and management professionals, this book will be a valuable resource for those with an interest in advertising and promotion, marketing, communication, business management, and branding
In defence of authenticity. An analysis of consumers’ responses to a crisis of authenticity
No full textScholars have deeply discussed how authenticity can be socially constructed or threatened. However, the reaction of individuals to the processes through which authenticity can evolve or devolve over time is an under-researched topic. This paper focuses on popular music and uses netnography and direct interviews to investigate consumers’ responses to a band’s crisis of authenticity. Findings provide evidences that defending authenticity can be one potentially important individuals’ reaction, when authenticity is undermined. Particularly, the discourse between people and individuals’ fantasy seem to play important roles in the process of defence
Too Much Information piece commenting on the local media scene. Author Chris B
No full textToo Much Information piece commenting on the local media scene. Author Chris Barry analyzes WGME-13\u27s inclusion of promotions for network entertainment in its news broadcasts; discusses the bi-weekly interviews of former governor Angus King on National Public Radio\u27s Marketplace; and praises Ed King\u27s West End News for its high quality
Manzanar camp map, "Manzanar, a photograph essay"
No full textA map of "Manzanar Relocation Center" reproduced from "Manzanar pilgrimage program" by hand by Chris S. Uyemura. The caption reads, "General plan of the W.R.A. Camp at Manzanar, California. Chris Uyemura Collection." A page from: Manzanar, a photograph essay (csudh_uye_0001).The Chris S. Uyemura Manzanar Photograph Collection consists of a pictorial essay, “Manzanar, a photographic essay,” and additional loose photos, which were compiled and collected by Chris S. Uyemura. The essay contains photographs, texts, and newspaper clippings, and was submitted to Professor Donald T. Hata of the Department of History at CSU Dominguez Hills. The collection depicts the incarceration of people of Japanese ancestry in the Manzanar camp during World War II as well as reflects the events, contrasting with photographs of the Manznar National Historic Site, which illustrates what is left of the camp today. The collection was originally named as “Asian Pacific Studies Collection Box 14.
John and Chris Crutcher Folder
No full text2 pages of family history documents containing and related to John Crutcher; Chris Crutcher - including: News articles; Valley clerk; Author; obi
The discursive constitution of the UK alcohol problem in Safe, Sensible, Social: a discussion of policy implications
No full textIn this article, we critically reflect on the constitution of the UK's alcohol problem in the government's ‘Safe, Social, Sensible’ policy document, referring to findings from a 3-year ESRC funded study on young people, alcohol and identity. We suggest that discursive themes running throughout ‘Safe, Sensible, Social’ include ‘shared responsibility’ for implementing a ‘cultural change’, ‘youth and binge drinking’ and the need to promote ‘sensible’ levels of alcohol consumption to individual drinkers. We argue that, in constituting the problem around these themes, the policy document risks diluting responsibility and obscuring the role of government, media and alcohol manufacturers. In addition, the way young drinkers are constituted carries a risk of isolating this group as both cause and effect of the alcohol problem, placing an unrealistic burden of responsibility on local communities and agencies and exacerbating the gap between policy assumptions and the lived reality of young drinkers within their cultural context. We conclude that alcohol policy requires a more substantive, clearly specified and evidence-based approach which acknowledges the complexities of drinking contexts and drinker motivations in the allocation of responsibility and formulation of policy. In particular, policy needs to address the role of legislation and licensing laws, and the branding and marketing activities of the drinks industry in the structure of UK alcohol consumption<br/
The allure of belonging: young people's drinking practices and collective identification
No full textIntimacy Unguarded: Chris Kraus
No full textThe Central Saint Martins research project 'Intimacy Unguarded', run by Emma Talbot and Dr Jo Morra, hosted a visit to Central Saint Martins by United States author Chris Kraus. Kraus is a highly respected writer (I Love Dick, Summer of Hate, Aliens and Anorexia etc) and editor of the semi-texte series 'Native Agents'. In this event, Kraus gave a reading from 'I Love Dick' and was then interviewed by Emma Talbot, to a live public audience.
'Intimacy Unguarded' also ran a seminar called 'Write A Letter To Chris Kraus'. Mirroring the format for the celebrated book 'I Love Dick', in which Kraus uses the letter as a way of addressing a particular figure (with whom she is obsessed) whilst simultaneously unpacking her own personal thoughts and research, participants were invited to 'Write a Letter To Chris Kraus'.
Chris Kraus was present at the seminar, where letters were read aloud and Kraus was the first respondent. Those taking part were from Raven Row, CSM BAFA, MAFA and Afterall. An excerpt from Kraus's book and a selection of the letters will be published in the June 2017n issue of Journal of Visual Art Practice, to be guest-edited by Talbot and Morra
Social marketing, individual responsibility and the “culture of intoxication”
No full textPurpose: social marketing initiatives designed to address the UK's culture of unhealthy levels of drinking among young adults have achieved inconclusive results to date. The paper aims to investigate the gap between young people's perceptions of alcohol consumption and those of government agencies who seek to influence their behaviour set within a contextualist framework.Design/methodology/approach: the authors present empirical evidence from a major study that suggests that the emphasis of recent campaigns on individual responsibility may be unlikely to resonate with young drinkers. The research included a meaning-based and visual rhetoric analysis of 261 ads shown on TV, in magazines, on billboards and on the internet between 2005 and 2006. This was followed by 16 informal group discussions with 89 young adults in three locations.Findings: the research identified the importance of the social context of young people's drinking. The research reveals how a moral position has been culturally constructed around positioning heavy drinking as an individual issue with less regard to other stakeholders and how the marketing agents function in this environment. Calls to individual responsibility in drinking are unlikely to succeed in the current marketing environment.Research limitations/implications: the qualitative research was limited to three geographical locations with young adults between the ages of 18 and 25.Practical implications: the authors explore implications for social marketing theory and for UK alcohol policy. In particular, the authors suggest that the social norms surrounding young people's drinking need to be acknowledged and built into “sensible” social marketing campaigns. The authors suggest that shame, fear and guilt appeals should be replaced with more constructive methods of ensuring young people's safety when they drink.Originality/value: from the theoretical perspective of contextualism, the paper brings together empirical research with young adults and a critical analysis of recent social marketing campaigns within the commercial context of a “culture of intoxication”. It provides both a critique of social marketing in a neo-liberal context and recognition of issues involved in excessive alcohol consumptio
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