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Consumers' Identification and Beyond: Attraction, Reverence, and Escapism in the Evaluation of Films
No full textSecondary real-world data on evaluations by the general public of the 440 movies ever nominated for the Best Picture Academy Award are used to explore the role of female/male consumers' identification with the leading actress/actor in determining judgments of motion picture excellence. Beyond identification, age- and gender-based similarities with other movie components -namely, the leading opposite-gender star, the director, and the setting-underlie other potential psychological mechanisms relevant to explaining the evaluations of films. Contrary to expectations, the findings indicate that identification with the same-gender, same-age leading star plays no significant role. Conversely, younger opposite-gender leading stars, older directors, and unfamiliar temporal settings contribute to favorable evaluations-thereby supporting the hypotheses of romantic attraction as a source of star power; reverence toward more mature directors; and an eagerness to escape from ordinary life, respectively. (C) 2010 Wiley Periodicals, Inc
Dreaming of artistic excellence, popularity, or both?
No full textArtists in any field must face a similar dilemma: Should they pursue their own ideals of artistic integrity as a pure creative expression of their most profound thoughts and feelings, or should they instead try to please their targeted markets in order to gain popular acceptance and achieve commercial success? Any answer to this question produces long-lasting effects – not only for the artists themselves, but also for audience members who might benefit in knowledge and experience from appreciating the most inspired pieces of art. Potentially, such a difficult choice might be resolved by achieving popularity through the attainment of high quality in the works of art, but the efficacy of such a rapprochement must not be taken for granted. Due to the high availability of data on the motion picture industry, this paper addresses this dilemma in the context of cinematic consumption. To understand whether excellence and popularity diverge, converge, or proceed on independent paths, we review previous research suggesting that, from different perspectives favoring alternative modes of analysis, past studies interpret similar data sets differently. Whether excellence and popularity are independent or correlated has a strong impact on many aspects of the movie industry such as the job of experts, the role of Academy Awards, and the importance of various cinematic product features. Hence, this problematic issue raises relevant questions for artists, consumers, and researchers with an interest in arts marketing
Taste versus the Market: An Extension of Research on the Consumption of Popular Culture
No full textPrevious studies of cultural consumption have found a significant but weak relationship between expert judgment (EJ) and popular appeal (PA) and have suggested that this "little taste" phenomenon reflects a mediating role played by ordinary evaluation (OE) in diluting the association between EJ and PA. However, various weaknesses in this work have involved problems with sequential timing, nonindependence of measurements, and contamination by market(ing)-related influences. The present investigation of new data on motion pictures addresses these concerns to show that, when controlling for market success, consumers display aspects of "good taste" via indirect links from EJ to OE to PA. (c) 2007 by JOURNAL OF CONSUMER RESEARCH, Inc..
Art versus commerce in the movie industry: a Two-Path Model of Motion-Picture Success
No full textArt versus commerce, Cultural consumption, Entertainment marketing, Reviewer-and-consumer evaluations, Critical and popular buzz, Industry recognition, Market performance, L82, Z11,
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Influence of Brand Name in Variety Seeking Behavior of Consumers: An Empirical Analysis
Get PDFThe variety-seeking behavior and the brand choice among the consumers have been discussed extensively in the previous research contributions from the stochastic point of view. This study argues that although consumers are seeking novelty and unexpectedness in a brand that they have not bought before, their purchase will be selective, in reference to the empirical investigation. The study has been conducted in Mexican retail business environment with a focus to explore the tendency of decision making of consumers towards buying unfamiliar brands in considering the importance of brand name. The discussions in the paper have been woven around the issues of perceived risk, perceived brand difference, association of brand name and customer values as major influencing factors in making buying decisions towards unfamiliar brands. The study reveals that the perceptions on brand name in reference to brand risk and brand differences have been the prime factors in making buying decision for new brands among the consumers. Consumers also ascertain the brand name associated with the unfamiliar brands as they feel high risk averse and entangle in decision making with perceived brand differences.Cognitive behavior, personality traits, brand loyalty, brand perceptions, decision making, customer value
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Information Search and Decision Strategies Among Health Care Consumers
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study of the selection of health care providers for children revealed little systematic search activity among consumers for
this high involvement task. Differences were found between users of specialists, pediatricians, and generalists, family and general
practitioners. Reasons for the lack Of search activity and the presence of the specialist/generalist dichotomy are offered
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