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PENGARUH PERSEPSI DAN PELAYANAN TERHADAP MINAT BELI KONSUMEN DAPUR KWALLI (Studi Pada Konsumen Rumah Makan Dapur Kwalli Kota Tangerang)
Get PDFThis study aims to determine whether perceptions and services have a positive and significant effect on consumer buying interest of Dapur Kwalli either partially or simultaneously. The research method used descriptive analysis method and multiple regression analysis method. This research uses primary data and secondary data. Researchers used 100 respondents as a sample. The results showed that perceptions and services have a positive and significant effect on consumer buying interest of Dapur Kwalli partially and simultaneously.Penelitian ini bertujuan untuk mengetahui apakah persepsi dan layanan berpengaruh positif dan signifikan terhadap minat beli konsumen Dapur Kwalli baik secara parsial maupun simultan. Metode penelitian menggunakan metode analisis deskriptif dan metode analisis menggunakan regresi berganda. Penelitian ini menggunakan data primer dan data sekunder. Peneliti menggunakan 100 responden sebagai sampel. Hasil penelitian menunjukkan bahwa persepsi dan layanan memiliki pengaruh positif dan signifikan terhadap minat beli konsumen Dapur Kwalli secara parsial dan simultan
Pengaruh Kualitas Kehidupan Kerja dan Determinasi Diri Terhadap Keterikatan Kerja Karyawan pada PT. Torabika Eka Semesta Tangerang
Get PDFTujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas kehidupan kerja dan determinasi diri terhadap keterikatan kerja karawan pada PT. Torabika Eka Semesta Tangerang. Jenis penelitian ini adalah penelitian kuantitatif asosiatif. Sample dalam penelitian ini berjumlah 66 karyawan, dengan objek penelitian di PT. Torabika Eka Semesta Tangerang. Pengumpulan data primer diperoleh dari observasi, interview dan penyebaran kuesioner. Metode yang dipakai dalam penelitian ini adalah Analisis Deskriptif, Uji Validitas, Uji Reliabilitas, Uji Asumsi Klasik, Regresi Linier Berganda, Analisis Korelasi Berganda, Koefisien Determinasi, Uji t dan Uji F. Secara simultan bahwa terdapat pengaruh yang signifikan antara kualitas kehidupan kerja (X1) dan determinasi diri (X2) terhadap keterikatan kerja karyawan (Y) di PT. Torabika Eka Semesta Tangerang. Dengan nilai koefisien determinasi sebesar 63,8, % dan sisanya 36,2% dipengaruhi oleh faktor lain yang tidak diteliti
ANALISIS FAKTOR-FAKTOR YANG MENINGKATKAN KEPERCAYAAN PELANGGAN MELAKUKAN ONLINE SHOPPING DAN DAMPAKNYA TERHADAP MINAT BELI (Studi pada Mahasiswa di Universitas Muhammadiyah Tangerang)
Get PDFThe purpose of this study is to analyze how much influence internet technology knowledge, company quality and website quality on customer trust and its impact on buying interest in University of Muhammadiyah Tangerang students. The research sample was 98 students at the Muhammadiyah University of Tangerang. The sampling technique used convenience sampling. Data collection by distributing questionnaires. The method used in this study is the verification method to determine the effect of knowledge of internet technology, company quality and website quality on customer trust and its impact on buying interest in University of Muhammadiyah Tangerang students. The research sample was 98 students at the Muhammadiyah University of Tangerang. The test statistics used are designing structural models, designing measurement models, building path diagrams, testing the appropriate models. Suitability test of structural models and hypotheses using SmartPLS 3.0 software. The results showed that internet technology knowledge, company quality and website quality have a significant influence on customer trust. And customer trust has a significant influence on buying interest.Keyword: internet technology knowledge, company quality, website quality, customer trust, buying interest.
PENGARUH GAYA KEPEMIMPINAN DELEGATIF DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA PT. CLIPAN FINANCE INDONESIA, TBK CABANG TANGERANG NEW-CAR ALAM SUTERA
Get PDFThis study aims to determine the effect of Delegative Leadership Style and Work Discipline on employee performance at PT. Clipan Finance Indonesia, Tangerang New-Car Alam Sutera Branch. The approach and type of research with associative quantitative data, obtained a number of samples of 60 respondents from 60 populations using non probability sampling techniques, namely saturated samples. Statistical tests were carried out which included simple regression test, multiple regression test, simple correlation test, multiple correlation test, and determination of determination coefficient. And hypothesis testing is also done which includes partial test (t test) and simultaneous test (f test). The results showed that the influence of the Delegative Leadership Style and Work Discipline on employee performance, with a contribution of determination (R²) of 0.500 or 50%. And the remaining 50% is explained by other variables outside the concept and the resulting regression equation is Y = 6.704 + 0.419 X ₁ + 0.403 X ₂ . Based on the regression equation above, it can be explained that the constant value (bₒ) of 6.704 states that the value of the employee's performance level will still be 6.704 even though the independent variable is not there (0). Value (b ₁ ) of 0.419, this indicates a positive and significant influence of the variable delegative leadership style on employee performance of 0.419. This shows if delegative leadership style 1, then employee performance will increase by 0.419. Value (b ₂ ) of 0.403, this indicates a positive and significant effect of work discipline variables on employee performance 0.403. This shows that if the employee's performance is 1, it will increase by 0.403.Keywords: Delegative Leadership Style, Work Discipline, and Employee Performanc
PENGARUH REPUTASI DAN KEPERCAYAAN PASIEN TERHADAP KEPUASAN DAN LOYALITAS PASIEN RAWAT JALAN BPJS DI RUMAH SAKIT ANNISA KOTA TANGERANG
Get PDFHealth services in the hospital today can be done independently or through BPJS financing in the form of outpatient service activities, inpatient services and emergency care services that include medical services and medical support. The purpose of this research is to know and analyze the influence of reputation and confidence in the satisfaction and loyalty of BPJS patients at Annisa Hospital in Tangerang City. The research plan used is Explanatory Research which describes the causal relationship between research variables through the hypothesis testing the data collection techniques used are observation methods, interviews and questionnaires. Related to reputation, relational quality, customer satisfaction trust and customer loyalty. Where the sample used is an outpatient as many as 100 respondents with a questionnaire containing 48 question items. The analysis technique used is Path Analysis. The results showed that there was a strong relationship between trust in patient satisfaction compared to reputation, where both independent variables, reputation and trust had a positive and significant influence on Patient satisfaction and loyalty.Keywords: Reputation, trust, satisfaction, loyalty, BPJS patient
INOVASI DAN DIGITALISASI USAHA UNTUK MENINGKATKAN DAYA SAING UMKM”
Get PDFPengabdian Masyarakat Internasional ini dilaksanakan di Desa Babatan, Kabupaten Kuningan, Jawa Barat pada tanggal 29 Agustus 2024, dengan tujuan memberdayakan Usaha Mikro, Kecil, dan Menengah (UMKM) melalui inovasi dan digitalisasi. Kegiatan ini merupakan kolaborasi antaruniversitas yang tergabung dalam Aliansi Fakultas Ekonomi dan Bisnis Swasta Indonesia (AFEBSI), bekerjasama dengan D.Y. Patil Institute of Management Studies dari India dan Thai Global Administration Technological College dari Thailand. Metode pengabdian mencakup pendekatan pemberdayaan dan edukasi dengan fokus pada UMKM sektor pertanian, khususnya hidroponik dan produksi sayur-buah. Kegiatan meliputi pelatihan, workshop, dan pembinaan praktis untuk meningkatkan kapasitas pelaku UMKM dalam mengadopsi teknologi informasi, mengoptimalkan media sosial, melakukan inovasi produk, dan memperluas akses pasar melalui platform digital. Luaran dari pengabdian masyarakat ini adalah peningkatan pemahaman dan keterampilan pelaku UMKM Desa Babatan dalam menghadapi tantangan bisnis di era digital, dengan harapan dapat meningkatkan daya saing dan keberlanjutan usaha mereka. Kegiatan ini diharapkan memberikan kontribusi nyata dalam pengembangan ekonomi lokal dan pemberdayaan masyarakat
THE INFLUENCE OF ORGANIZATIONAL CULTURE AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE AT PT. RODALINK INDO TAMA
Get PDFThis study aims to determine the influence of Organizational Culture and Work Motivation on Employee Performance at PT. Rodalink Indo Tama (in the South Tangerang area). This study uses a quantitative approach. The population in this study is employees of PT. Rodalink Indo Tama (in the South Tangerang area) has a total of 60 employees, and samples were taken from the entire population. The sampling technique in this study uses non-probability (saturated sampling). The data source in this study uses primary data with observation, interview and questionnaire dissemination techniques measured by the Likert Scale, then processed using SPSS version 26. The results of this study show that partially, the variable of Organizational Culture has a positive and significant effect on employee performance, which is shown with a tcal value of 7.854>ttable 2.001 with a significant value of 0.000 (sig 0.000ttable 2.001 with a significant value of 0.000 (sig 0.000 Ftable 3.16 with a sig of 0.000 (sig 0.000 < 0.05)
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
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