1,720,954 research outputs found
Pengaruh kualitas produk dan pelayanan, electronic word of mouth, citra merek tehadap kepauasan dan niat pembelian ulang kedai Coffee-to-go
Get PDFCompetition for coffee shops in Indonesia is getting tighter and continues to increase, especially for coffee shops with concepts coffee-to-go. Shop coffee-to-go is a coffee shop concept that is sold in minimalist outlets that do not provide space for dine in, as well as sales focused on a online basis. The coffee-to-go shop is one of the businesses included in the Fast Moving Consumer Goods (FMCG) industry. Competition among coffee-to-go shops is still not able to increase coffee marketing through social media, because the coffee-to-go shop business is included in the Food and Beverages category in the FMCG industry, the percentage of activity towards the search for Food and Beverages products on social media is still low when compared to other activities. Therefore, the promotion of coffee, especially for products from coffee-to-go shops, is expected to increase its marketing through social media, because social media platforms are used by the millennial generation. Millennial generation is a current generation, they use smartphone to take photos of the purchased products and then upload them to social media. Competition between coffee-to-go shops making millennial generation consumers faced with a variety of choices when they want to buy and consume coffee at the shop coffee-to-go. The purpose of this study is to analyze the level of satisfaction of millennial generation consumers who consume coffee-to-go shops, analyze the influence of product and service quality, electronic word of mouth, and brand image on satisfaction and shop repurchase intentions coffee-to-go on the millennial generation on social media, and formulating managerial implications for increasing sales in store companies coffee-to-go shops.
The sampling technique in this study uses non-probability sampling namely by technique self-selected or volunteer sampling distribute questionnaires online on line through link from google docs and get 226 respondents, and processed using software SmartPLS 3.0 and analyzed by the SEM-PLS method (Structural Equation Modelling-Partial Least Square). Based on the research results, characteristics of respondents in general have a gender composition that is more female compared to men with a predominance of undergraduate level education background, and are in the age range of 21 to 25 years, which in that age range falls into the category of the millennial generation. Furthermore, the most dominant respondent has a job as a student with an average monthly expenditure of more than three million rupiah, then, the most dominant respondent chooses to buy products from coffee shop brands with the coffee-to-go shop concept in the regions Java Island by 96 percent.
In this study the four indicators used to form costumer satisfaction variables have a CSI calculation value of 80 percent, so the CSI test results illustrate that overall respondents who have bought and consumed products sold by coffee shops with the concept coffee-to-go shop are in the satisfied category because the value of the satisfied category is 60 <x = 80. Then, this study has three exogenous latent variables in the form of product and service quality, E-WOM, and brand image. Of the three variables, there is a significant and positive effect on the latent variable of customer satisfaction and repurchase intention of respondent coffee-to-go
shop.
Based on the managerial implications, there are several things that can be recommended for coffee shops with the coffee-to-go shop concept, specifically: In order to increase sales of coffee shop companies with coffee-to-go concept, it has to be able to convince people that the products have quality of providing memorable experience because it prioritizes the taste, concern about the packaging so it won’t easily spill when customer carry it along, and ensure that the flavour reach premium coffee standard. In terms of service, it is recommended to do some development in speed and accuracy of purchasing process, especially in online application. In addition, coffee-to-go shops should more attentive on positive review by customer, hence, it considered to pay an influencer who has a virtuous image to give profitable impact. Furthermore, it is required an advertising on social media and an attractive official website which contains all the information about varieties, quality, and price of the products. Either the famous coffee-to-go shop or the unpopular one, should focus on branding to get wider areas and strengthening their identity so it attracts consumer to make repeated purchasing
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
Author Under Sail The Imagination of Jack London, 1893-1902
No full textIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Intro -- Title Page -- Copyright Page -- Dedication -- Contents -- Acknowledgments -- Introduction -- 1. Spirit Truth -- 2. From Absorption to Theatricality and Back Again -- 3. "I Will Build a New Present" -- 4. Sons as Authors -- 5. Fathers as Publishers -- 6. The Daughter as Author -- 7. Lovers as Authors -- 8. At Sea with the Family -- 9. Yellow News, Yellow Stories -- 10. The Return Home -- Notes -- Bibliography -- Index -- About Jay WilliamsIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Description based on publisher supplied metadata and other sources.Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, YYYY. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
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