282,725 research outputs found

    Drivers of guest loyalty in the hotel industry in New Zealand: The role of staff loyalty, service quality, guest satisfaction and commitment, and the influence of loyalty programmes

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    This study focused on investigating the drivers of guest loyalty in the hotel industry. Specifically, the study further explored the role of staff loyalty, service quality, guest satisfaction and commitment, and the influence of loyalty programmes. The research methodology used both qualitative and quantitative methods in a two-step process comprising focus groups and self-administered surveys. Data collected from the focus groups were analyzed using CATPAC. The survey was developed from the information collected from the focus groups and a review of the literature. Data collected from the survey were analyzed using both regression and structural equation modeling. A model of guest loyalty drivers (GLDM) was proposed and validated in the study. The study contributes to the present body of knowledge in hospitality management theory as it investigated the drivers of guest loyalty. Results from the survey showed that loyalty programmes have a significant impact on guest loyalty more than staff loyalty and staff interaction, but guest satisfaction and guest affective commitment had more significant impact on guest loyalty than loyalty programmes. This study suggests some implications for hotel managers to consider before introducing or developing a loyalty programme. For example, the research shows that there are some gender differences in relation to loyalty programmes. Male guests look for better service, special treatment and collecting points, while female guests look mainly for price incentives and experiencing a unique stay. These findings indicate that hotel managers need to consider the use of different loyalty schemes for different guests. The model proposed in the study (GLDM) provided a new insight for academics and practitioners. Although, it was evident from the study that staff loyalty, staff interaction (as a dimension of service quality), guest satisfaction and commitment, and loyalty programmes are directly linked to and are capable of predicting guest loyalty in the hotel industry as drivers for guest loyalty. The study also indicates that hotel managers should not overlook staff attitude in preference to loyalty programmes; in the sense that, hotels should focus on developing interpersonal relationships between staff and guests. This study demonstrates that hotels should allocate more resources to relational marketing at both the beginning and throughout the relational exchange. The new model is of considerable interest to both academics and practioners alike; as it gives a new dimension to the interelationship between service, staff, satisfaction and guest loyalty, and lends itself to further research which will help gain a greater understanding of this interrelationship

    Revitalizing Copacabana Apartment Hotel: An analysis of marketing strategies and guest satisfaction

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    The study examined the relationship between marketing strategies and guest satisfaction at the Copacabana Apartment Hotel (CAH) using a descriptive-correlational approach with 320 respondents selected through quota sampling. Most participants were male local tourists, primarily first-time guests staying for leisure. Regarding marketing strategies, respondents perceived the Product, Price, Place, Process, and People dimensions as highly extensive and positively received, while Promotion and Physical Evidence were considered extensive but to a lesser degree. Guest satisfaction levels were generally high, especially for Place, Process, and People, while Product, Price, Promotion, and Physical Evidence received moderate satisfaction ratings. Significant differences in marketing strategy perceptions were found based on guest classification, particularly concerning Product, Price, and Process, with variations between local and foreign guests in Physical Evidence and Promotion, indicating differing satisfaction levels depending on guest type. Differences were also observed in perceptions of Place when grouped by guest classification. Additionally, satisfaction levels varied according to the purpose of stay, notably regarding Product, Price, Place, and Physical Evidence. The study concluded a significant relationship exists between the extent of marketing strategies and overall guest satisfaction across all 7Ps dimensions. It emphasized that effective implementation of the marketing mix substantially influences guest satisfaction, aligning with findings from previous research. These results highlight the importance of tailoring marketing strategies to diverse guest profiles to enhance satisfaction and competitive advantage in the hospitality industry

    “Sweet Christ this was good” – Analysing recommendations in movie reviews

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    The author of this post is Julia Mizerski, a B.A. student of English Studies at the University of Bonn, who has written an excellent term paper in the course “The Pragmatics of Digital Communication” (Dr. Stefanie Pohle) in the summer term 2018. Have you ever watched a movie after reading a very convincing review? Or have you ever wondered how a reviewer manages to get you excited about a movie? Well, I did, and so I chose to explore how the comment “Sweet Christ this was good” on the movie..

    Guest-Induced Folding of the <i>N</i>‑Benzyl Substituents in an Ammonium Resorcinarene Chloride and the Formation of a Halogen-Bonded Dimer of Capsules

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    In methanol, N-benzyl ammonium resorcinarene chloride (Bn-NARCl) crystallizes as a solvate with the benzyl groups oriented in an open flower-like manner parallel to the cation–anion seam. 1,4-Dioxane as guest triggers a “semi-closed” single-molecule capsule with two benzyl “arms” enclosing the guest. The introduction of halogen bond (XB) donor 1,4-diiodoperfluorobutane (1,4-DIOFB) additionally folds the remaining two benzyl arms thus resulting in a fully closed capsule. Two 1,4-DIOFB molecules bridge two such Bn-NARCl capsules, forming a 2:2:2 XB held dimeric assembly of single-molecule capsules. The peculiar behavior was not observed in the bromide analog under similar experimental conditions. The studies were performed in solid state by X-ray single crystal crystallography, and MM level theoretical calculations

    Going Beyond Counting First Authors in Author Co-citation Analysis

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    The present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed

    2D bimolecular self-assembled porphyrin-fullerene nanostructures

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    The formation of self-assembled monolayers of porphyrin molecules and their usefulness as surface supported templates for hosting fullerene molecules has been investigated by means of a room temperature Scanning Tunneling Microscope (STM). In particular, examples of unprecedented addressable supramolecular architectures composed of fullerenes and porphyrins were obtained. Furthermore, the first 2-dimemensional porphyrin based supramolecular host network with porous structure has been self-assembled on a solid surface. This network features a specific chemical sensitivity for different fullerene guest molecules. Various porphyrin derivatives were deposited onto diverse metal substrates. While some combinations did not result in ordered monolayers, many others revealed to form self-assembled structures. Two varieties of porphyrin molecules were examined. On the one hand, single porphyrin cores featuring different functional side-groups were investigated. On the other hand, unique triply-fused diporphyrin cores, also featuring relevant functional groups, have been researched. In addition to several close-packed monolayers, a nanoporous assembly of porphyrin molecules was discovered. This porous network features cavities with a pore-size approximately identical to the size of C60 fullerenes and a pore-pore distance of 3.3 nm. Fullerene molecules were adsorbed onto preformed porphyrin assemblies. Several of these monolayers exhibit interesting fullerene hosting capabilities. The fullerenes have been found to form lines, pairs or adsorb into the pores depending on the underlying porphyrin structure. In particular, the adsorption and dynamics of C60 and C70 fullerenes hosted in the self-assembled nanoporous network on the Ag(111) surface have been studied. Time-resolved STM studies of these supramolecular systems have revealed host-guest interactions resulting in a distinctly dissimilar mobility of the two fullerenes within the porous porphyrin network. Long-range coverage-dependent interactions have been discovered to influence the hopping rates of the adsorbed fullerene guests. These are likely mediated by a complex mechanism involving both the Ag substrate and the flexible porphyrin host network. At increased fullerene coverage this unprecedented interplay results in the formation of large fullerene chains and islands. By applying a lattice gas model with nearest-neighbor interactions and by evaluating the fullerene pair distribution functions the respective coveragedependent guest-guest interaction energies have been estimated

    Integrated management of phytophthora diseases of durian: recommendations and benefit-cost analysis

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    Durian is a favourite fruit throughout Southeast Asia. Increasing areas have been planted to durian orchards in recent years, especially in the Mekong Delta and southeastern provinces of Vietnam, in marginal areas of Thailand and in northern Australia. Durian growers face significant losses due to phytophthora diseases, and there is an urgent need for recommendations to control these diseases. Integrated disease management recommendations, based on an understanding of the biology of the pathogen, optimal growing conditions and soil health, promise sustainable durian production with minimal environmental impact. We have developed integrated orchard management recommendations based on an appreciation of the natural rainforest conditions in which durians co-evolved with the pathogen
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