1,720,955 research outputs found
Revisión bibliográfica del uso del marketing digital y herramientas tecnológicas en las Pymes colombianas como estrategia organizacional
Full text linkSmall and Medium Enterprises (SMEs) in Colombia face challenges when implementing digital marketing strategies, mainly due to limited information about market trends and consumer behavior. Objective: This article aims to analyze, through a literature review, the technological and organizational tools and techniques used in digital marketing, identifying barriers, strategies, and their impact on business design. Method: A documentary analysis was conducted using systemic mapping of secondary sources. Results: Among the highlighted strategies are the use of social media, collaboration with influencers, digital advertising, and SEO—all aimed at improving customer relationships, increasing brand visibility, and strengthening competitiveness. Conclusions: It is concluded that, despite the difficulties, SMEs that apply digital marketing achieve better commercial outcomes. However, a limitation was identified in access to academic databases such as Scopus and WoS, so it is recommended to broaden the range of bibliographic sources.Las Pymes en Colombia enfrentan desafíos al implementar estrategias de marketing digital, principalmente por la escasa información sobre tendencias del mercado y el comportamiento del consumidor. Objetivo: el presente artículo de tiene como objetivo analizar, mediante una revisión bibliográfica, las técnicas y herramientas tecnológicas y organizacionales empleadas en el marketing digital, identificando barreras, estrategias y su impacto en el diseño empresarial. Método: se utilizó un análisis documental con mapeo sistémico de fuentes secundarias. Resultados: entre las estrategias destacadas están el uso de redes sociales, colaboración con influencers, publicidad digital y SEO, todas orientadas a mejorar la relación con los clientes, aumentar la visibilidad de marca y fortalecer la competitividad. Conclusiones: se concluye que, pese a las dificultades, las Pymes que aplican marketing digital logran mejores resultados comerciales. No obstante, se identificó una limitación en el acceso a bases de datos académicas como Scopus y WoS, por lo que se recomienda ampliar las fuentes bibliográficas
Propuesta metodológica para la medición de capacidades de innovación tecnológica que contribuya a mejorar la competitividad a las pymes del sector textil en Medellín.
Full text linkEste trabajo, esta direccionado a la construcción de una propuesta metodológica para la medición de capacidades de innovación tecnológica en pymes del sector textil en la ciudad de Medellín, con el propósito de contribuir con información pertinente para la toma de decisiones en términos de las capacidades de innovación en el sector textil en Medellín. La metodología empleada es de corte mixto, en la cual se recurrirá a la descripción y análisis de variables, en ese sentido se diseñará una herramienta que permita medir las capacidades de innovación tecnológica, la cual se aplicará al personal encargado de los procesos de innovación, con el fin de conocer el nivel de innovación adquirido en las pymes. Se concluye en el presente ejercicio desarrolló la construcción de una herramienta útil y de operación sencilla, cuyo fin último es la provisión de información para apoyar la gestión de la innovación en la pequeña y mediana empresa dedicada a la producción textil, a partir de las características y desafíos enfrentados por ese tipo de organizaciones en particular. De otro lado, se observa que la pyme analizada en su conjunto, es decir de acuerdo al promedio ponderado de todas las capacidades, muestra un resultado favorable con calificación de 3.1 en la medición, donde se recomienda apalancar de manera continua las CIT, para mejorar su desempeño.This work is aimed at the construction of a methodological proposal for the measurement of technological innovation capacities in SMEs in the textile sector in the city of Medellin, in order to contribute with pertinent information for decision-making in terms of the capacities of innovation in the textile sector in Medellin. The methodology used is of a mixed nature, in which the description and analysis of variables will be used, in this sense a tool will be designed to measure the capacities of technological innovation, which will be applied to the personnel in charge of the innovation processes, in order to know the level of innovation acquired in SMEs. It is concluded in the present exercise, it developed the construction of a useful and simple operation tool, whose ultimate purpose is the provision of information to support the management of innovation in the small and medium-sized company dedicated to textile production, based on the characteristics and challenges faced by that particular type of organization. On the other hand, it is observed that the SME analyzed as a whole, that is, according to the weighted average of all the capacities, shows a favorable result with a rating of 3.1 in the measurement, where it is recommended to continuously leverage the CIT, to improve Its performance.Magíster en Gestión de la Innovación Tecnológica, Cooperación y Desarrollo Regionalmaestrí
Revisión bibliográfica del uso del marketing digital y herramientas tecnológicas en las Pymes colombianas como estrategia organizacional
No full textSmall and Medium Enterprises (SMEs) in Colombia face challenges when implementing digital marketing strategies, mainly due to limited information about market trends and consumer behavior. Objective: This article aims to analyze, through a literature review, the technological and organizational tools and techniques used in digital marketing, identifying barriers, strategies, and their impact on business design. Method: A documentary analysis was conducted using systemic mapping of secondary sources. Results: Among the highlighted strategies are the use of social media, collaboration with influencers, digital advertising, and SEO—all aimed at improving customer relationships, increasing brand visibility, and strengthening competitiveness. Conclusions: It is concluded that, despite the difficulties, SMEs that apply digital marketing achieve better commercial outcomes. However, a limitation was identified in access to academic databases such as Scopus and WoS, so it is recommended to broaden the range of bibliographic sources.Las Pymes en Colombia enfrentan desafíos al implementar estrategias de marketing digital, principalmente por la escasa información sobre tendencias del mercado y el comportamiento del consumidor. Objetivo: el presente artículo de tiene como objetivo analizar, mediante una revisión bibliográfica, las técnicas y herramientas tecnológicas y organizacionales empleadas en el marketing digital, identificando barreras, estrategias y su impacto en el diseño empresarial. Método: se utilizó un análisis documental con mapeo sistémico de fuentes secundarias. Resultados: entre las estrategias destacadas están el uso de redes sociales, colaboración con influencers, publicidad digital y SEO, todas orientadas a mejorar la relación con los clientes, aumentar la visibilidad de marca y fortalecer la competitividad. Conclusiones: se concluye que, pese a las dificultades, las Pymes que aplican marketing digital logran mejores resultados comerciales. No obstante, se identificó una limitación en el acceso a bases de datos académicas como Scopus y WoS, por lo que se recomienda ampliar las fuentes bibliográficas
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
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