1,721,090 research outputs found
The definition of customer orientation in a new scientific museum: insights from theory and case analysis
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Sourcing strategies in clothing retail firms: product complexity versus overseas supply chain
No full textHow Does Industrial Firm Face Customer Relationship Crisis? Evidence From Italian Textile Manufacturers
No full textNew challenges for business actors and positive heuristics
Full text linkPurpose: The purpose of this guest editorial is to present an overview of the contributions in this special issue and proposes a positive approach to heuristics deriving from the growing interest in the decision-making topic with respect to the new challenges emerging in uncertain environments in management and marketing research. Design/methodology/approach: The authors explore the reasons for a positive view of business actors' judgments and choices based on heuristics, not only in terms of effectiveness in practice, but their fit with human cognition and behavior, and the potential distinctiveness in contexts where technological devices and algorithms are more widespread, but not necessarily more appropriate. Findings: The authors present and discuss the emergence and evolution of heuristics as a topic in the management literature, and the themes and insights proposed in the papers published in this special issue contributing to research aimed at systemizing a managerial perspective of the concepts and tools that may be useful for practitioners and researchers in this field. Originality/value: The paper discusses the positive role that heuristics can play, offering some propositions for future research by framing heuristics as a set of tools (toolbox) for business actors in uncertain contexts, without constituting a cognitive limitation for effective solutions
Fast fashion companies coping with internationalization: driving the change or changing the model?
No full textLe risposte alla crisi nella relazione acquirente-fornitore. Elementi emergenti dallo studio di casi di imprese tessili pratesi
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