1,720,982 research outputs found
Out on the pull: how small firms are making themselves sexy with online promotion techniques
No full textWe examine the range of online marketing options that are now available to small businesses and demonstrate how the sands are shifting from 'push' communications based on e-mail, to 'pull' technologies such as Really Simple Syndication (RSS), where customers choose precisely which promotional messages to receive and which to reject. We draw upon the early results of an ongoing research project investigating how the 'early adopter' small firms are using these new technologies. We discuss the problems faced by small businesses in promoting themselves on limited budgets and we consider how the so-called 'Web 2.0' technologies, such as RSS, social networks, video and blogs are transforming the online marketing landscape for the proactive firms in our study. We conclude that the 'early adopters' we profiled are starting to develop expertise and fluency in how these tools can be used, successfully promoting their businesses and generating competitive advantage by 'punching above their weight' online
Beyond critical mass: a case study investigating the use of WebCT for course delivery by faculty in a campus based UK University
No full textThis case study investigates the use of WebCT for course delivery by faculty in a campusbased UK university. Whilst numerous studies have been carried out which explore theuse of online learning technology using indicators of critical mass of adoption, minimalresearch exists which analyses the use of content management systems (CMS) such asWebCT for course delivery by faculty examining both pace and level of use. The researchfindings highlight that using traditional models of critical mass in isolation is potentially amisleading indicator of the successful diffusion of a complex innovation. This paperpresents the findings of case research study drawn from 60 semi-structured interviewswith faculty. The paper builds on the diffusion of innovations literature by applying aconceptual model incorporating indicators of both pace and level of use of WebCT byfaculty for course delivery to provide a structure to the findings. The analysis provided amore detailed understanding of the acceptance of WebCT, and from this analysis aseries of practical recommendations for achieving more widespread and effective use ofCMS for course delivery within higher education have been developed
Abstract 16377: 68Ga-DOTATATE Measurements Predict Progression of Aortic Valve Calcification in Humans
No full textGoing Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Abstract 12440: Depression and Anxiety Accelerate the Rate of Gain of Cardiovascular Risk Factors: Mechanism Leading to Increased Risk of Cardiac Events
No full textVariations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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