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Public relations and top management in culture
No full textKulturni menadžment nastajao je i nadograđivao se kroz povijest, počevši od antike sve do renesanse, međutim glavna razlika u usporedbi sa modernim vremenom je zahtjevnost s obzirom na opsežnu ponudu sadržaja koja se danas nudi. U svojim se začecima menadžment bazirao na rezervacijama predstava i organizaciji. Današnje se javnosti moraju pomno proučavati, a za pridobiti ciljanu publiku menadžeri, stručnjaci za odnose s javnošću i stručnjaci za marketing prolaze kroz analize i složene procese i tako stvaraju strateški plan. Turizam, a potom i kulturni turizam bitno je utjecao na razvoj odnosa s javnošću u Hrvatskoj potaknuvši hotele na zaposlenje osoba čiji je zadatak bio održavati vjernost posjetitelja. S vremenom su se potrebe turista mijenjale, tako da se današnji turist na hrvatskoj obali želi informirati i o hrvatskoj kulturi, što je dovelo do razvitka kulturnog turizma. Potrebno je istaknuti i povezanost sa psihologijom čiju je važnost ustanovio pionir odnosa s javnošću Edward Bernays. Problematika slabe zastupljenosti kulturnog obrazovanja u hrvatskom školstvu i medijima, nedovoljno ulaganje u kulturu od strane države i njezina elitizacija, učestalo spajanje odjela marketinga i PR-a u kulturnim ustanovama koji dovode do otežane posvećenosti zahtjevima obje profesije, pojava fenomena ''kulture otkazivanja'' (eng. cancel culture) u popularnoj kulturi, kreiranje imagea kulturnih institucija, zvijezda iz svijeta showbussinesa - izazovi su s kojima se susreću stručnjaci za odnose s javnošću i menadžeri. Cilj je ukazati kako kohezija odnosa s javnošću, vrhunskog i kulturi prilagođenog menadžmenta i promotivnih alata mogu otkloniti navedene probleme, umanjiti animozitet kulturnih djelatnika prema komercijalizaciji, poznavati razliku između odnosa s javnošću i marketinga i ukazati na veliki potencijal kulturnog proizvoda. Vrhunski menadžer u kulturi i stručnjak za odnose s javnošću moraju shvaćati njezinu delikatnost i znati kreirati harmoniju i prilagoditi pristup sukladno sadržaju koju ona nudi, a koji uključuje edukativni, zabavni i duhovni aspekt.Cultural management has evolved and upgraded throughout history, from antique to the Renaissance, however the main difference compared to modern times is the complexity given the extensive range of content on offer today. In its beginnings, management was based on reservations of performances and organization. Today’s publics need to be carefully studied, and to gain a target audience, managers, public relations experts, and marketing experts go through analyzes and complex processes and thus create a strategic plan. Tourism, and then cultural tourism, significantly influenced the development of public relations in Croatia by encouraging hotels to hire employees whose task was to maintain the loyalty of visitors. Over time, the needs of tourists have changed, so today's tourist on the Croatian coast wants to be informed about Croatian culture, which has led to the development of cultural tourism. It is necessary to emphasize the connection with psychology whose importance was established by the pioneer of public relations Edward Bernays. Problems of poor representation of culture in Croatian education system and the media, insufficient investment in culture by the state and its elitism, frequent merging of marketing and PR departments in cultural institutions that lead to difficult commitment to the requirements of both professions, the phenomenon of ‘’cancel culture’’ which is part of popular culture, creating the image of cultural institutions, stars from the world of show business - these are the challenges faced by public relations experts and managers. The aim is to point out how the cohesion of public relations, top management adapted to culture and promotional tools can eliminate these problems, reduce the animosity of cultural workers towards commercialization, to know the difference between public relations and marketing and point out the great potential of cultural products. A top cultural manager and public relations expert must understand its delicacy and know how to create harmony and adapt the approach according to the content it offers, which includes an educational, entertainment and spiritual aspect
Public relations and top management in culture
No full textKulturni menadžment nastajao je i nadograđivao se kroz povijest, počevši od antike sve do renesanse, međutim glavna razlika u usporedbi sa modernim vremenom je zahtjevnost s obzirom na opsežnu ponudu sadržaja koja se danas nudi. U svojim se začecima menadžment bazirao na rezervacijama predstava i organizaciji. Današnje se javnosti moraju pomno proučavati, a za pridobiti ciljanu publiku menadžeri, stručnjaci za odnose s javnošću i stručnjaci za marketing prolaze kroz analize i složene procese i tako stvaraju strateški plan. Turizam, a potom i kulturni turizam bitno je utjecao na razvoj odnosa s javnošću u Hrvatskoj potaknuvši hotele na zaposlenje osoba čiji je zadatak bio održavati vjernost posjetitelja. S vremenom su se potrebe turista mijenjale, tako da se današnji turist na hrvatskoj obali želi informirati i o hrvatskoj kulturi, što je dovelo do razvitka kulturnog turizma. Potrebno je istaknuti i povezanost sa psihologijom čiju je važnost ustanovio pionir odnosa s javnošću Edward Bernays. Problematika slabe zastupljenosti kulturnog obrazovanja u hrvatskom školstvu i medijima, nedovoljno ulaganje u kulturu od strane države i njezina elitizacija, učestalo spajanje odjela marketinga i PR-a u kulturnim ustanovama koji dovode do otežane posvećenosti zahtjevima obje profesije, pojava fenomena ''kulture otkazivanja'' (eng. cancel culture) u popularnoj kulturi, kreiranje imagea kulturnih institucija, zvijezda iz svijeta showbussinesa - izazovi su s kojima se susreću stručnjaci za odnose s javnošću i menadžeri. Cilj je ukazati kako kohezija odnosa s javnošću, vrhunskog i kulturi prilagođenog menadžmenta i promotivnih alata mogu otkloniti navedene probleme, umanjiti animozitet kulturnih djelatnika prema komercijalizaciji, poznavati razliku između odnosa s javnošću i marketinga i ukazati na veliki potencijal kulturnog proizvoda. Vrhunski menadžer u kulturi i stručnjak za odnose s javnošću moraju shvaćati njezinu delikatnost i znati kreirati harmoniju i prilagoditi pristup sukladno sadržaju koju ona nudi, a koji uključuje edukativni, zabavni i duhovni aspekt.Cultural management has evolved and upgraded throughout history, from antique to the Renaissance, however the main difference compared to modern times is the complexity given the extensive range of content on offer today. In its beginnings, management was based on reservations of performances and organization. Today’s publics need to be carefully studied, and to gain a target audience, managers, public relations experts, and marketing experts go through analyzes and complex processes and thus create a strategic plan. Tourism, and then cultural tourism, significantly influenced the development of public relations in Croatia by encouraging hotels to hire employees whose task was to maintain the loyalty of visitors. Over time, the needs of tourists have changed, so today's tourist on the Croatian coast wants to be informed about Croatian culture, which has led to the development of cultural tourism. It is necessary to emphasize the connection with psychology whose importance was established by the pioneer of public relations Edward Bernays. Problems of poor representation of culture in Croatian education system and the media, insufficient investment in culture by the state and its elitism, frequent merging of marketing and PR departments in cultural institutions that lead to difficult commitment to the requirements of both professions, the phenomenon of ‘’cancel culture’’ which is part of popular culture, creating the image of cultural institutions, stars from the world of show business - these are the challenges faced by public relations experts and managers. The aim is to point out how the cohesion of public relations, top management adapted to culture and promotional tools can eliminate these problems, reduce the animosity of cultural workers towards commercialization, to know the difference between public relations and marketing and point out the great potential of cultural products. A top cultural manager and public relations expert must understand its delicacy and know how to create harmony and adapt the approach according to the content it offers, which includes an educational, entertainment and spiritual aspect
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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