286 research outputs found
Intertextuality and failed taboo humour in advertising
No full textHumour is often exploited in advertising to enhance the positive image of a brand or corporate company, as well as to promote products or services. Advertisers seek the involvement of the audience via covert or overt references that, in their opinion, may trigger humour and, hypothetically, result in a positive customer response. However, using intertextual humour in advertising can sometimes be risky because, even though the ideal interlocutor is supposed to be familiar with the humorous reference the author alludes to, the latter can never be certain of whether it will be favourably received. The matter is further complicated if the advert relies on references that play on taboo or transgressive topics, which some may find humorous while others will consider distasteful. After all, humour is a phenomenon that varies according to individual cultures and historical time, as well as in terms of how it is perceived and whether it is appreciated. In this context, this study focuses on the use of intertextual taboo humour in adverts and campaigns that exploit both verbal and non-verbal texts. It particularly explores the reasons for the target clientele’s reaction, which has had a boomerang effect on the brand and company itself. The suggested hypothesis is that the simultaneous exploitation of verbal and non-verbal intertextual references (consciously or unconsciously) activates multiple targets and scripts that cause the intended humour to fail in its scope
JEAN VALJEAN’S DILEMMA AND UTILITARIAN ETHICS
No full textThis work is an evaluation, through the criterion of utilitarian ethics, of the resolution
of an intense moral dilemma in Victor Hugo’s 1862 masterpiece, Les Misérables. The
dilemma is faced by the main protagonist Jean Valjean. Valjean, a former convict, has
redeemed his life and has become mayor of a French city under an assumed name. Years
later, he learns that someone else has been erroneously arrested as him, and Valjean is
faced with the choice of letting this man be convicted and sent to a horrible punishment
in the galleys, or revealing his identity and facing reimprisonment himself in order to
save him. In doing the latter, he acts according to the demands of deontological ethics,
for which the author of the novel explicitly commends him. Nevertheless, this work avers
that in making the latter choice, Valjean, in terms of utilitarian ethics, acts immorally.
It affirms this by showing, through the writings of Jeremy Bentham, that in morally
evaluating an action in utilitarian ethical terms, the happiness and unhappiness caused
to everyone affected by his act must be quantified and balanced against each other.
Due to the effect that the loss of their benevolent mayor has on other characters, the
saving of one individual cannot be seen to be productive of the greatest good. This work
then examines possible objections to this evaluation and through writers on ethics and
Bentham himself, shows that these objections do not invalidate the central argument of
the work
New media: a new paradigm for film production & distribution [filmmaking with mobile phones workshop]
No full textFilmmaking with mobile phones, LIVE @ AFX: workshop/installation by UK artists Richard Vickers and Oliver Dore and 10 Dutch filmmakers (NFTVM)The UK artists Richard Vickers and Oliver Dore who instigated 15x15 in spring this year, have already received worldwide media exposure (CNN, BBC, YAHOO! Pick of the Day, Diesel New Art, winner Flash Forward Film Festival). 15x15 is a homage to Warhol’s “15 minutes of fame†– translated into the new media age where anyone can contribute to this online new media art piece by sending video clips directly from their camera mobile phone using MMS. For AFX they have created an onsite project in co-operation with the NFTVM Amsterdam where 10 young Dutch filmmakers will be given a concept right at the festival. These filmmakers then have to go out and shoot 1-minute-shorts with mobile phones which will be uploaded immediately to www.15x15.org.</p
New media: a new paradigm for film production & distribution [filmmaking with mobile phones workshop]
No full textFilmmaking with mobile phones, LIVE @ AFX: workshop/installation by UK artists Richard Vickers and Oliver Dore and 10 Dutch filmmakers (NFTVM)The UK artists Richard Vickers and Oliver Dore who instigated 15x15 in spring this year, have already received worldwide media exposure (CNN, BBC, YAHOO! Pick of the Day, Diesel New Art, winner Flash Forward Film Festival). 15x15 is a homage to Warhol’s “15 minutes of fame†– translated into the new media age where anyone can contribute to this online new media art piece by sending video clips directly from their camera mobile phone using MMS. For AFX they have created an onsite project in co-operation with the NFTVM Amsterdam where 10 young Dutch filmmakers will be given a concept right at the festival. These filmmakers then have to go out and shoot 1-minute-shorts with mobile phones which will be uploaded immediately to www.15x15.org.</p
Skriveni sukobi sa neortodoksnim prevodiocem: doprinosi Dore Gabe jevrejskoj štampi u Bugarskoj
No full textThe article presents the contributions of Dora Gabe to the Jewish newspaper „Maccabi“, published in Sofia from 1920 to 1940. She cooperated with the paper both as a translator and an original author. Gabe’s texts in „Maccabi“ have not been reprinted and are almost forgotten. This factor explains why they need to be revisited. First, I trace Edmond Fleg’s influence on Gabe’s ideas on Jewish identity, as the poet is a vivid promoter and a keen translator of Fleg’s work. Then this topic is represented in light of a hidden conflict between other journalists from Maccabi circles and Dora Gabe. The main argument of the text is that Gabe was criticized not only for assimilating into Bulgarian society but mostly because of her feminist ideas and her original, paradoxically anti-national viewpoints on the Zionist movement.U članku su predstavljeni doprinosi Dore Gabe jevrejskom listu „Makabi“, koji je izlazio u Sofiji od 1920. do 1940. godine. Ona je sa listom sarađivala i kao prevodilac i kao originalni autor. Tekstovi Dore Gabe u Makabiju nisu preštampani i skoro su zaboravljeni. Ovaj faktor objašnjava zašto ih treba ponovo razmotriti. Prvo, pratim uticaj Edmonda Flega na ideje Dore Gabe o jevrejskom identitetu, pošto je pesnikinja živopisan promoter i strastveni prevodilac Flegovog dela. Zatim je ova tema predstavljena u svetlu skrivenog sukoba između ostalih novinara iz Makabijevih krugova i Dore Gabe. Glavni argument teksta je da je Gabe kritikovana ne samo zbog asimilacije u bugarsko društvo, već najviše zbog njenih feminističkih ideja i njenih originalnih, paradoksalno antinacionalnih stavova o cionističkom pokretu.Tema ovog broja: "Balkanske Jevrejke" (the topic of this issue: "Balkan Jewish women")
Homossexual: pecador e un-African? A tensão em torno da homossexualidade masculina em “The day he came” de Amatesiro Dore
No full textDespite the still scarce discussion in Brazil on queer issues in Africa, different literary works aim to represent queer Africans today, among which is the short story collection Queer Africa 2, where we find Amatesiro Dore’s “The day he came,” the corpus of this paper. Therefore, we intend to analyze Dore’s short story based on the interaction between the world of art and the world of life, seeking to understand the context of homosexuality in Nigeria, the fictional space chosen by Dore and the country where homosexuality is criminalized, and its relation to discourses of religion (sin), law (crime) and tradition (un-Africannes), based on the voices of mostly African intellectuals who focus on the topic. We concluded that the author, even establishing the fictional world in Nigeria, prioritizes religion discourse over legal or traditional issues as the main source of the conflicts the protagonist Peter lives.Apesar de haver, no Brasil, uma discussão ainda escassa sobre as questões queer em África, várias obras literárias buscam representar o ser africano queer na contemporaneidade. Entre elas, está a coletânea de contos Queer Africa 2, em que se encontra “The day he came” de Amatesiro Dore, corpus deste trabalho. Este artigo busca, dessa forma, trazer uma análise do conto pautada na interação entre mundo da arte e mundo da vida, buscando compreender o contexto da homossexualidade na Nigéria, espaço ficcional escolhido por Dore e país onde a homossexualidade é criminalizada, e sua relação com o discurso religioso (pecado), legal (crime) e tradicional (un-Africannes) a partir das vozes, em sua maioria, de intelectuais africanos que se debruçam sobre o tema. Verificou-se que, no conto, o autor, mesmo estabelecendo o mundo ficcional na Nigéria, prioriza o discurso religioso e não a questão legal ou tradicional como a fonte principal dos conflitos vividos pelo protagonista Peter
An unbridgeable gap? Comparing the HIV/AIDS epidemics in Australia and sub-Saharan Africa
No full textOBJECTIVE: To compare the HIV/AIDS epidemics in Australia and sub–Saharan Africa, to outline reasons for differences, and to consider implications for the Asia and Pacific region.
METHODS: Comparison of key indicators of the epidemic in Australia, and Africa viewed largely through the experience of the Hlabisa health district, South Africa.
RESULTS: To the end of 1997, for all Australia, the estimated cumulative number of HIV infections was approximately 19,000, whereas in Hlabisa 31,000 infections are estimated to have occurred. Compared with the low and declining incidence of HIV in Australia (80% of HIV infected people receive antiretroviral therapy whereas in Hlabisa these drugs are not available.
IMPLICATIONS: It seems possible that Asia and the Pacific will experience a similar HIV/AIDS epidemic to that in Africa. Levels of HIV are already high in parts of Asia, and social conditions in parts of the region might be considered ripe for the spread of HIV. As Australia strengthens economic and political ties within the region, so should more be done to help Pacific and Asian neighbours to prevent and respond to the HIV epidemic.David Wilkinson, Greg Dor
North by East piece on the Run of the River Committee in Skowhegan, which want
No full textNorth by East piece on the Run of the River Committee in Skowhegan, which wants to place ten huge concrete structures in the Kennebec River and turn the town into a whitewater park for kayakers. The proposed park would be on a stretch of riverbank owned by the town, which has already given its approval. Gaining the necessary permits from the Maine Department of Environmental Protection will be difficult, admits Greg Dore, who has spearheaded the project
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