1,720,952 research outputs found
A roadmap for the sustainable growth of DoorMeal
No full textEmergence: In April, 2016, DoorMeal celebrated its first-year anniversary. It all started when Hannah Vreugdenhil drastically changed her unhealthy lifestyle, trading it in for a mindful and healthy lifestyle with a focus on fitness and nutrition. She shared her experiences on Instagram and people showed interest in what she was eating. Consequently, she decided to share her passion for delicious and healthy food, and DoorMeal B.V. was born. Since its inception, DoorMeal B.V. is part of Changing Life, a mother brand of various other brands that support living a fit lifestyle. Since then, DoorMeal has grown in employees, delivery area, meal variants and online followers (24.5K on Instagram and 8,000 likes on Facebook). DoorMeal uses mainly Instagram as its promotion channel to interact with its customers and prospects. Challenge: So far, the DoorMeal’ brand awareness has been driven by the power of Instagram. So, if someone is not actively involved on Instagram, that person will not likely know DoorMeal. That is why DoorMeal wants to explore the possibilities of using other channels to gain more brand awareness. While doing so, it is important to build a strong brand for DoorMeal to enhance its competitive advantage. Therefore, DoorMeal’s brand values need to be made explicit and further developed to be relevant to a larger target audience. Finally, it is important to have a shared mental model within the company to communicate a coherent message. This coherent communication will create a favourable impression and motivate DoorMeal’s customer segments to purchase a DoorMeal. Assignment: DoorMeal wants to know whether it should focus on the customers in the Netherlands or Amsterdam for market expansion. Therefore DoorMeal’s prospects should be fully understood in order to create a relevant value proposition. Branding guidelines are needed to translate these values and build a strong brand, distinguishing itself from its competition. Finally DoorMeal will receive a roadmap of actions to boost their brand awareness and branding guidelines for further development of the brand. Accordingly, the challenge can be stated as follows: “How can a strong brand be created for DoorMeal to foster competitive advantage and generate sustainable growth?” Process & results: First, the company was researched through participatory research in the preparation and delivery process and daily conversations with the founder and CEO of the company. In that way, the processes, strengths and weakness of the company were identified. Second, several studies were done to understand and analyse the external environment of the relevant users, competitors, trends, and developments to identify opportunities and threats for the company. This contextual analysis resulted in an explicitly modified brand strategy with branding guidelines, new positioning and the identification of customer segments. Finally, an action plan based on two detailed concepts was set out to create a stronger brand for DoorMeal, with a greater competitive advantage and steps to grow the company in a sustainable way.Industrial Design EngineeringProduct Innovation ManagementStrategic Product Desig
Design capability in a software SME: Report from an embedded design innovation catalyst
No full textRecent studies on the added value that design provides to firms has led to widespread interest amongst the business community to develop design. However, knowledge of how organizations of varying industry types actually make use of design to generate competitive advantages remains limited. This study investigates a small- to medium-sized enterprise (SME) software firm that had recently taken steps to develop design capability1. The Dutch firm, titled CM, identified a need to increase design capability as a source of added competitiveness. During a six-month period, a design innovation catalyst (DIC) was embedded in the firm to build and integrate design capability across the firm. During the study’s duration, the catalyst found the barriers to design capability to be a prevailing data-driven approach to value creation, reliance on self-referential knowledge rather than hypothesis testing with customers and users and a general low urgency to embrace design. The manner in which CM now leverages design as a value creation mechanism is shaped by addressing the opposing barriers to change that were encountered within the firm. This paper contributes practical knowledge on how design can be built quickly over six months and become a vehicle for a software firm to move from data-driven to user-centred solutions. Marketing and Consumer Researc
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
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