103,814 research outputs found
Strategic Coopetition of Global Brands: A Game Theory Approach to ‘Nike + iPod Sport Kit’ Co-branding
No full textCo-branding can be implemented by establishing an agreement of strategic coopetition that allows companies to compete and cooperate simultaneously in order to obtain competitive advantages through operational synergy. With this type of agreement, brands enter markets sharing loyal customers they would be unlikely to reach individually. The main advantages associated with implementation of this form of strategic coopetition are the possibility of jointly communicating brand image, reputation and credibility in a global market where consumers tend to have homogeneous preferences and convergent lifestyles. The strategic coopetition between two global brands, Apple and Nike, through development of the ‘Nike+iPod Sport Kit’ product, serves as a benchmark to illustrate the benefits associated with implementation of coopetitive cooperation agreements. From application of the game theory, simulation of a game of strategic coopetition provided results that confirm global brands obtain benefits, albeit not in equal measure, in terms of adding value to the brand image at a world level.Co-branding; Coopetition; Global brands; Growth of brand value.
Regulation and function of the tonic component of cortical acetylcholine release
No full textRegulation and function of the tonic component of cortical acetylcholine release
Guided Wave based Damage Detection in a Composite T-joint using 3D Scanning Laser Doppler Vibrometer
No full textComposite T-joints are commonly used in modern composite airframe, pressure vessels and piping structures, mainly to increase the bending strength of the joint and prevents buckling of plates and shells, and in multi-cell thin-walled structures. Here we report a detailed study on the propagation of guided ultrasonic wave modes in a composite T-joint and their interactions with delamination in the co-cured co-bonded flange. A well designed guiding path is employed wherein the waves undergo a two step mode conversion process, one is due to the web and joint filler on the back face of the flange and the other is due to the delamination edges close to underneath the accessible surface of the flange. A 3D Laser Doppler Vibrometer is used to obtain the three components of surface displacements/velocities of the accessible face of the flange of the T-joint. The waves are launched by a piezo ceramic wafer bonded on to the back surface of the flange. What is novel in the proposed method is that the location of any change in material/geometric properties can be traced by computing a frequency domain power flow along a scan line. The scan line can be chosen over a grid either during scan or during post-processing of the scan data off-line. The proposed technique eliminates the necessity of baseline data and disassembly of structure for structural interrogation
Multiple time scales and variable spaces: synaptic neurotransmission in vivo
No full textRegulation and function of the tonic component of cortical acetylcholine release
Pollution Crime Scenario Reconstruction for Effective Environmental Redress
No full textDealing pollution cases as criminal offences requires proof beyond reasonable doubt for
conviction. To meet this highest standard of evidentiary requirement, forensic professionals
need to adopt the best tools and methods available to them. “Crime Scene Reconstruction”
is a method adopted in traditional crimes to recreate the exact sequence of events leading
to the crime from the physical evidences collected at the crime scene. This paper presents
the adoption of the method of crime reconstruction to environmental crimes. All stages of
traditional crime scene reconstruction, starting from recognition of physical evidence from
the scene, its identification and individualization, collection of data, hypothesis formulation,
it’s testing and final reconstruction are explained in the context of environmental crimes. An
effective method to apply in the reconstruction of an environmental crime scene must rely
on several experts of different scientific domains who are united in defining, through the
search for evidences, the causal link that connects the “victim”
, the “guilt” and the
“perpetrator”
. Often, the difficulty in such reconstruction is because the perpetrator’s motive
is not really connected to environmental aspects, but only the consequential effects are
revealed in the environment. However, even if the actions that caused the damage to the
environment were not the real motive of the perpetrator, this does not redeem him from
the responsibility of associated environmental crimes, but makes the process of reconstructing
the crime more complex, especially in the search for the cause-effect relationship. The
activity related to the analysis of an environmental crime scene is to be considered a situational
awareness activity that aims to evaluate not only a specific action in a scene but the
entire dynamics of a complex scenario. Considering the complexities that are characteristic
of environmental crimes, we propose one more stage in addition to the general stages of
traditional crime reconstruction, that of presenting the reconstructed scenario in a way that
is easy for the legal fraternity to compre
Bibliographie Hilarion G. Petzold 1958 – 2009 mit Anhang als Einführung
No full textDieses Archiv enthält die Gesamtbibliographie der Werke des Autors nebst einiger Texte „Über H. G. Petzold“ im Schlussteil der Bibliographie sowie einen Anhang mit einer Einführung in die Architektur des Werkes in seinem wissenslogischen Aufbau als Ausarbeitung seines „Tree of Science Modells“ (2007).This archive contains the complete bibliography of the author and some texts about H. G. Petzold, moreover an epilogue with an introduction to the architecture of the works in its epistemological structure and composition and as an elaborations of Petzold’s „Tree of Science Modell (2007).https://www.fpi-publikation.de/polyloge/01-2009-petzold-h-g-gesamtbibliographie-h-g-petzold-1958-2009-updating-november2009/peerReviewedpublishedVersio
Dispelling the Myths Behind First-author Citation Counts
No full textWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
A nitrogen-vacancy spin based molecular structure microscope using multiplexed projection reconstruction.
No full textMethods and techniques to measure and image beyond the state-of-the-art have always been influential in propelling basic science and technology. Because current technologies are venturing into nanoscopic and molecular-scale fabrication, atomic-scale measurement techniques are inevitable. One such emerging sensing method uses the spins associated with nitrogen-vacancy (NV) defects in diamond. The uniqueness of this NV sensor is its atomic size and ability to perform precision sensing under ambient conditions conveniently using light and microwaves (MW). These advantages have unique applications in nanoscale sensing and imaging of magnetic fields from nuclear spins in single biomolecules. During the last few years, several encouraging results have emerged towards the realization of an NV spin-based molecular structure microscope. Here, we present a projection-reconstruction method that retrieves the three-dimensional structure of a single molecule from the nuclear spin noise signatures. We validate this method using numerical simulations and reconstruct the structure of a molecular phantom \b{eta}-cyclodextrin, revealing the characteristic toroidal shape
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3346: Samuel G. Freedman, author, 2013
No full textPhotograph of author Samuel G. Freedman, at NT Daily Slash meeting in the Mayborn School of Journalism at UNT
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